{"id":6739,"date":"2024-09-04T11:29:30","date_gmt":"2024-09-04T10:29:30","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6739"},"modified":"2024-09-04T11:29:35","modified_gmt":"2024-09-04T10:29:35","slug":"innovations-in-horse-racing-a-new-ai-based-product-from-hkjc","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/09\/04\/innovations-in-horse-racing-a-new-ai-based-product-from-hkjc\/","title":{"rendered":"Innovations in Horse Racing: A New AI-Based Product from HKJC"},"content":{"rendered":"\n

Hong Kong Jockey Club (HKJC)<\/strong> has announced the launch of a new product called ‘ChatGPT for horseracing’.<\/strong><\/p>\n\n\n\n

Andrew Harding<\/strong>, the Hong Kong Jockey Club’s Chief Executive of Racing, said the product will offer fans a ‘digitally immersive’ customer experience.<\/p>\n\n\n\n

At the Asian Horseracing Conference in Sapporo, Harding said: ‘Fan engagement is not just a trend, it is the key to our future.’<\/p>\n\n\n\n

Dennis Hau<\/strong>, the club\u2019s executive director of customer strategy, said the current offering was inadequate and highlighted plans to introduce innovative features including AI-powered race cards and augmented reality horse performances.<\/p>\n\n\n\n

The HKJC is also focusing on its \u201cdata-driven approach\u201d to retain existing customers and attract the next generation.<\/p>\n\n\n\n

\u201cWithout data and without understanding our customers, we would be flying blind,\u201d Hau continued. \u201cWe would only be able to provide a one-size-fits-all service.<\/p>\n\n\n\n

In recent news, the HKJC reported a total turnover of HK$134.7 billion (US$17.3 billion) for the 2023\/24 season, down 4.5% from HK$141.1 billion (US$18.1 billion) the previous year.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hong Kong Jockey Club (HKJC) has announced the launch of a new product called ‘ChatGPT for horseracing’. Andrew Harding, the Hong Kong Jockey Club’s Chief Executive of Racing, said the product will offer fans a ‘digitally immersive’ customer experience. At the Asian Horseracing Conference in Sapporo, Harding said: ‘Fan engagement is not just a trend, […]<\/p>\n","protected":false},"author":10,"featured_media":6740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,12,25],"tags":[9635,9632,313,9633,9634,9631,6124,9630],"class_list":["post-6739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-sport","category-technologies","tag-ai-race-cards","tag-andrew-harding","tag-asia","tag-chatgpt-for-horseracing","tag-dennis-howe","tag-digital-immersion","tag-fan-engagement","tag-hkjc"],"yoast_head":"\nInnovations in Horse Racing: A New AI-Based Product from HKJC - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/09\/04\/innovations-in-horse-racing-a-new-ai-based-product-from-hkjc\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovations in Horse Racing: A New AI-Based Product from HKJC - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Hong Kong Jockey Club (HKJC) has announced the launch of a new product called ‘ChatGPT for horseracing’. Andrew Harding, the Hong Kong Jockey Club’s Chief Executive of Racing, said the product will offer fans a ‘digitally immersive’ customer experience. 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