{"id":6763,"date":"2024-09-05T14:50:39","date_gmt":"2024-09-05T13:50:39","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6763"},"modified":"2024-09-05T14:50:43","modified_gmt":"2024-09-05T13:50:43","slug":"betsson-pulls-betsafe-sportsbook-out-of-colorado-market","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/","title":{"rendered":"Betsson Pulls Betsafe Sportsbook Out of Colorado Market"},"content":{"rendered":"\n<p>A <strong>Betsson <\/strong>spokesperson confirmed Tuesday that the company is ending its operations in Colorado, where it operated under the <strong>Betsafe <\/strong>brand.<\/p>\n\n\n\n<p>\u201cBetsson has decided to discontinue its B2C operations in Colorado (USA) at the end of September 2024. So, for the foreseeable future, we will not have any B2C offering in the US,\u201d the spokesperson said.<\/p>\n\n\n\n<p>\u201cAs communicated initially, our B2C operations in Colorado served primarily to display our sportsbook for B2B purposes and to provide us with valuable first-hand insights into the dynamics of the US online sports betting market.\u201d<\/p>\n\n\n\n<p>Sports betting in Colorado launched in May 2020, but Betsson didn\u2019t launch Betsafe until March 2022. The company partnered with <strong>Dostal Alley Casino<\/strong> to enter the state and opened an office in Denver to coincide with the launch.<\/p>\n\n\n\n<p>Colorado marks the first North American B2C launch for Betsson, which has also expanded into the Ontario market.<\/p>\n\n\n\n<p>While the Betsafe app was consumer-facing, much of the launch was also about proving the company\u2019s capabilities as a B2B provider in the North American market.<\/p>\n\n\n\n<p>&nbsp;\u201cWe knew our strengths as a large operator and what it was going to take to get into the market. We evaluated coming in as Betsson, but quickly realized that would be too costly. Instead, we decided that, first and foremost, we wanted to bring our technology over here to offer to other partners and providers,\u201d Betsson U.S. Account Director <strong>Lance Agostino<\/strong> told SBC Americas at launch.<\/p>\n\n\n\n<p>\u201cOne of the first questions we get asked in RFPs or procurement processes is \u2018where else are we live in North America?\u2019 So, we decided it was probably more pragmatic and faster to go ahead and get live ourselves with the Betsafe brand, so we are able to play in our own sandbox.\u201d<\/p>\n\n\n\n<p>With the NFL season approaching, Betsson is the latest operator to shut down operations in the US. Last week, Australian operator <strong>ClutchBet<\/strong> announced the closure of its <strong>BlueBet<\/strong> brand in Colorado, Louisiana, and Iowa. <strong>Superbook<\/strong> also announced it was exiting Colorado and other markets outside of Nevada.<\/p>\n\n\n\n<p>In addition, <strong>WynnBet, Fubo Sportsbook, Unibet Sportsbook, <\/strong>and<strong> Betway have all closed in Colorado.<\/strong><\/p>\n\n\n\n<p>Despite these closures, Colorado is still a state with more than a dozen active operators.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Betsson spokesperson confirmed Tuesday that the company is ending its operations in Colorado, where it operated under the Betsafe brand. \u201cBetsson has decided to discontinue its B2C operations in Colorado (USA) at the end of September 2024. So, for the foreseeable future, we will not have any B2C offering in the US,\u201d the spokesperson [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1218,1],"tags":[2714,455,4256,9665,9669,5976,9667,62,9666,9668,230,4350],"class_list":["post-6763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-bookmaker","category-news","tag-betsafe","tag-betsson","tag-betway","tag-closure","tag-clutchbet","tag-colorado","tag-fubo-sportsbook","tag-sports-betting","tag-superbook","tag-unibet-sportsbook","tag-usa","tag-wynnbet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betsson Pulls Betsafe Sportsbook Out of Colorado Market - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betsson Pulls Betsafe Sportsbook Out of Colorado Market - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"A Betsson spokesperson confirmed Tuesday that the company is ending its operations in Colorado, where it operated under the Betsafe brand. \u201cBetsson has decided to discontinue its B2C operations in Colorado (USA) at the end of September 2024. So, for the foreseeable future, we will not have any B2C offering in the US,\u201d the spokesperson [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-05T13:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-05T13:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/09\/Betsafe-Colorado.png\" \/>\n\t<meta property=\"og:image:width\" content=\"652\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Betsson Pulls Betsafe Sportsbook Out of Colorado Market\",\"datePublished\":\"2024-09-05T13:50:39+00:00\",\"dateModified\":\"2024-09-05T13:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\"},\"wordCount\":393,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/09\/Betsafe-Colorado.png\",\"keywords\":[\"Betsafe\",\"Betsson\",\"Betway\",\"Closure\",\"ClutchBet\",\"Colorado\",\"Fubo Sportsbook\",\"sports betting\",\"Superbook\",\"Unibet Sportsbook\",\"USA\",\"WynnBet\"],\"articleSection\":[\"Betting\",\"Bookmaker\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2024\/09\/05\/betsson-pulls-betsafe-sportsbook-out-of-colorado-market\/\",\"name\":\"Betsson Pulls Betsafe Sportsbook Out of Colorado Market - 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