{"id":687,"date":"2022-11-22T12:23:33","date_gmt":"2022-11-22T12:23:33","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=687"},"modified":"2022-11-22T12:23:34","modified_gmt":"2022-11-22T12:23:34","slug":"digital-sports-betting-operator-betano-becomes-the-first-regional-fifa-world-cup-betting-partner","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2022\/11\/22\/digital-sports-betting-operator-betano-becomes-the-first-regional-fifa-world-cup-betting-partner\/","title":{"rendered":"Digital sports betting operator Betano becomes the first regional FIFA World Cup betting partner"},"content":{"rendered":"\n<p><strong>FIFA <\/strong>has announced a milestone in its commercial history by appointing an official betting partner for the World Cup for the first time.<\/p>\n\n\n\n<p><strong>Betano<\/strong>, the bookmaker of multinational operator <strong>Kaizen Gaming<\/strong>, has announced that the company has been selected as the governing body of football. The partnership will be used to &#8220;engage and excite&#8221; football fans around the world during the tournament currently taking place in Qatar.<\/p>\n\n\n\n<p>Kaizen Gaming CEO and Co-Founde<strong>r George Daskalakis<\/strong> Commented on the Partnership: \u00abWe are proud to be the first sports betting operator to partner with FIFA on the world\u2019s biggest football event. This collaboration will bring us one step closer to millions of football fans across the globe.\u00bb<\/p>\n\n\n\n<p>The company emphasized that its main goal is to provide fans with a responsible sports betting experience \u00abat the highest level\u00bb, which will increase participation in the competition, which began on Sunday.<\/p>\n\n\n\n<p>The deal follows a series of football-focused deals signed by Kaizen Gaming earlier this year that saw Betano partner with <strong>FC Viktoria Plzen <\/strong>of the Czech Republic, <strong>Fluminense <\/strong>of Brazil and <strong>FC Porto<\/strong> of Portugal.<\/p>\n\n\n\n<p>FIFA Head of Partnership Development <strong>Luis Rodriguez<\/strong> added: \u00abFIFA and Betano have a shared ethos of using technology to enhance the fan experience, and we\u2019re excited to see what they have planned to engage fans around the region. On the eve of the FIFA World Cup, this is an exciting announcement as we enter a new industry.\u00bb<\/p>\n\n\n\n<p>In an interview with SBC earlier this year, Sportsbooks Kaizen Gaming Chief Product Officer <strong>Christos Tsalavras<\/strong> explained the group&#8217;s strategy to prepare for this year&#8217;s World Cup.<\/p>\n\n\n\n<p>He stressed that the new environment in which this important event will take place has played an important role in internal discussions. As part of this European deal with FIFA, Tsalavras said: \u00abAdding a local touch is always key in our strategy, despite our challenging expansion plans. Moreover, you can expect product-led enhancements and innovations that will cater for a competitive customer experience for both recreational and more savvy\/experienced audiences.\u00bb<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIFA has announced a milestone in its commercial history by appointing an official betting partner for the World Cup for the first time. Betano, the bookmaker of multinational operator Kaizen Gaming, has announced that the company has been selected as the governing body of football. The partnership will be used to &#8220;engage and excite&#8221; football [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,12],"tags":[1538,52,1184,1536,1537,1539,1540,362,149,1360,713,62,86,1530],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sport","tag-betano","tag-betting","tag-brazil","tag-christos-calavras","tag-czech-republic","tag-fc-porto","tag-fc-viktoria-plzen","tag-fifa","tag-football","tag-kaizen-gaming","tag-portugal","tag-sports-betting","tag-world-cup","tag-world-cup-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital sports betting operator Betano becomes the first regional FIFA World Cup betting partner - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2022\/11\/22\/digital-sports-betting-operator-betano-becomes-the-first-regional-fifa-world-cup-betting-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital sports betting operator Betano becomes the first regional FIFA World Cup betting partner - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"FIFA has announced a milestone in its commercial history by appointing an official betting partner for the World Cup for the first time. 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