{"id":6941,"date":"2024-09-23T14:14:17","date_gmt":"2024-09-23T13:14:17","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=6941"},"modified":"2024-09-23T14:14:23","modified_gmt":"2024-09-23T13:14:23","slug":"kindred-and-rangers-partnership-becomes-longest-running-in-british-football","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/09\/23\/kindred-and-rangers-partnership-becomes-longest-running-in-british-football\/","title":{"rendered":"Kindred and Rangers Partnership Becomes Longest Running in British Football"},"content":{"rendered":"\n

Kindred Group<\/strong> – home to Unibet and 32Red<\/strong> brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC<\/strong>.<\/p>\n\n\n\n

The news cements the collaboration as the \u2018longest running in British football\u2019, with Kindred having already partnered with Rangers for 10 seasons and investing into the club\u2019s outreach work in the local community. <\/p>\n\n\n\n

The deal will continue to fund the Rangers Charity Foundation\u2019s delivery of Team Talk<\/strong> – a men\u2019s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.<\/p>\n\n\n\n

Sam Mead<\/strong>, General Manager UK, Kindred Group, commented: \u201cKindred\u2019s partnership with Rangers is British football\u2019s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.<\/p>\n\n\n\n

\u201cWe join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.<\/p>\n\n\n\n

 \u201cWe recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. <\/p>\n\n\n\n

\u201cThat\u2019s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation\u2019s wide-ranging work that is so important \u2013 including the men\u2019s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.\u201d<\/p>\n\n\n\n

The group\u2019s Unibet brand will be placed on the first team shirts while 32Red \u2013 which was the previous front-of-shirt sponsor – will continue to support the club as training and warm-up kit sponsor.<\/p>\n\n\n\n

\u201cEveryone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group,\u201d added Rangers Chief Commercial Officer, Karim Virani<\/strong>.<\/p>\n\n\n\n

\u201cThis partnership is the longest running of its kind in British football \u2013 and has helped the club enormously over what will be 15 years at the end of the deal we\u2019ve announced today. <\/p>\n\n\n\n

\u201cMost importantly, we\u2019d like to thank them for continuing their vital support of the club\u2019s Foundation \u2013 especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred.<\/p>\n\n\n\n

\u201cWe are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.\u201d<\/p>\n\n\n\n

Last year, SBC spoke to Jamie Moniz<\/strong><\/a>, Kindred\u2019s UK Marketing Manager, on the deal with the Scottish club.<\/p>\n\n\n\n

He said: \u201cUtilising and leveraging sport is a vital part of bringing our Journey towards Zero and other sustainability ambitions to life. Sport sponsors have a unique link to communities, places and people \u2013 presenting a huge opportunity to make a difference.<\/p>\n\n\n\n

\u201cAt Kindred, we took the decision a few years ago to launch a new model of football club sponsorship \u2013 one that means investing in the local community, as well as the club. And we know that, by leveraging our assets for good, we can continue to promote healthier, safer gambling to fans and beyond.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Kindred Group – home to Unibet and 32Red brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC. The news cements the collaboration as the \u2018longest running in British football\u2019, with Kindred having already partnered with Rangers for 10 seasons and investing into the club\u2019s outreach work in the local […]<\/p>\n","protected":false},"author":7,"featured_media":6942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1218,13,1,12],"tags":[4132,9884,9883,4130,9882,9805,9806,2680],"class_list":["post-6941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmaker","category-football","category-news","category-sport","tag-32red","tag-jamie-moniz","tag-karim-virani","tag-kindred-group","tag-rangers-fc","tag-sam-mead","tag-team-talk","tag-unibet"],"yoast_head":"\nKindred and Rangers Partnership Becomes Longest Running in British Football - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/09\/23\/kindred-and-rangers-partnership-becomes-longest-running-in-british-football\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kindred and Rangers Partnership Becomes Longest Running in British Football - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Kindred Group – home to Unibet and 32Red brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC. 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