{"id":7138,"date":"2024-10-10T14:01:54","date_gmt":"2024-10-10T13:01:54","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7138"},"modified":"2024-10-10T14:01:59","modified_gmt":"2024-10-10T13:01:59","slug":"sbc-summit-lisbon-strategies-for-monetizing-niche-sports","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/10\/10\/sbc-summit-lisbon-strategies-for-monetizing-niche-sports\/","title":{"rendered":"SBC Summit Lisbon: Strategies for Monetizing Niche Sports"},"content":{"rendered":"\n<p>Analyzing the recent <strong>SBC Summit<\/strong> in Lisbon, it is evident that the conference addressed key issues for the industry, including the potential involvement of bookmakers in the Olympics through the use of various niche sports.<\/p>\n\n\n\n<p>During the panel discussion, moderated by <strong>Sarah Butler,<\/strong> CEO and Founder of <strong>Sport Business Connect<\/strong>, several experts in sports betting explored the feasibility and long-term prospects of bookmakers supporting the calendar of niche sports, as well as the use of the Olympics for their promotion.<\/p>\n\n\n\n<p>Speaking on stage, <strong>Wayne Stevenson,<\/strong> Founder and CEO of <strong>Globe Gaming<\/strong>, emphasized that the modern Olympics is significantly different from what it was ten or twenty years ago.<\/p>\n\n\n\n<p>\u201cThe Olympics have changed over the years,\u201d he commented. \u201c15-20 years ago it was a more difficult event to try and get people interested from a betting perspective.&nbsp;<\/p>\n\n\n\n<p>\u201cWhat you\u2019re seeing from the last five to six years is events like golf being brought in, with all the top 20 players in the world playing, tennis with Djokovic, etc. Whereas previously they weren\u2019t allowed because they are professional athletes.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen you\u2019ve got the high profile athletes like that being brought to the Olympics, it does offer a new opportunity for sportsbooks to get on that big athlete name and try and drive interest.&nbsp;<\/p>\n\n\n\n<p>\u201cMost of the time the Olympics are an occasional contest, you\u2019re not gonna get the die-hard people who really look to be involved, but you\u2019ve got a massive media coverage facing billions of people around the world. So it should be a really good opportunity.\u201d<\/p>\n\n\n\n<p>He also noted that operators should consider the influence of athletes on the Games, particularly by focusing on jurisdictional demand based on the most popular sports and the presence of local athletes.<\/p>\n\n\n\n<p>Stevenson mentioned Adam Peaty, whose successes have significantly increased interest in swimming in the UK. He pointed out that a similar approach could be applied to niche sports.<\/p>\n\n\n\n<p>Specifically, darts is a promising sport that, if included in the Olympics, would undoubtedly lead to increased betting activity among British bookmakers due to the large number of UK players in the top world rankings.&nbsp;<\/p>\n\n\n\n<p>Expanding on this idea, <strong>Narek Harutyunyan<\/strong>, CEO of <strong>FeedConstruct<\/strong>, emphasized that major sports like football, basketball, and volleyball traditionally take up a large share of sports betting. However, niche sports, such as archery and shooting, also have their advantages \u2014 a small but dedicated and stable audience.<\/p>\n\n\n\n<p>Operators need to understand how to develop these fan bases, which brings us back to Stevenson\u2019s point that individual athletes can serve as a powerful tool for generating interest.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing the recent SBC Summit in Lisbon, it is evident that the conference addressed key issues for the industry, including the potential involvement of bookmakers in the Olympics through the use of various niche sports. During the panel discussion, moderated by Sarah Butler, CEO and Founder of Sport Business Connect, several experts in sports betting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,35,1,564],"tags":[884,6847,10070,6850,10068,7124,8948,10071,10069],"class_list":["post-7138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-events","category-news","category-slider","tag-bookmakers","tag-feedconstruct","tag-globe-gaming","tag-narek-harutyunyan","tag-niche-sports","tag-olympic-games","tag-sbc-summit-lisbon","tag-sports-promotion","tag-wayne-stevenson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Summit Lisbon: Strategies for Monetizing Niche Sports - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/10\/10\/sbc-summit-lisbon-strategies-for-monetizing-niche-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Summit Lisbon: Strategies for Monetizing Niche Sports - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Analyzing the recent SBC Summit in Lisbon, it is evident that the conference addressed key issues for the industry, including the potential involvement of bookmakers in the Olympics through the use of various niche sports. 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