{"id":7185,"date":"2024-10-15T14:52:50","date_gmt":"2024-10-15T13:52:50","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7185"},"modified":"2024-10-15T14:52:56","modified_gmt":"2024-10-15T13:52:56","slug":"sbc-summit-latinoamerica-innovating-the-industry-with-a-spotlight-on-emerging-markets-technology","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/10\/15\/sbc-summit-latinoamerica-innovating-the-industry-with-a-spotlight-on-emerging-markets-technology\/","title":{"rendered":"SBC Summit Latinoam\u00e9rica: Innovating the industry with a spotlight on Emerging Markets &amp; Technology"},"content":{"rendered":"\n<p><strong>SBC Summit Latinoam\u00e9rica<\/strong>, held at the Seminole Hard Rock Hotel &amp; Casino in Miami from <strong>October 29-31<\/strong>, will spotlight some of the region\u2019s most exciting gambling markets and dive into the advancements and breakthroughs that have turned these markets into key players in the global gambling landscape, as part of the Emerging Markets and Technology track on Thursday.<\/p>\n\n\n\n<p>The agenda will kick off with the <strong>\u201cDriving Brand Success with AI: High-Speed Partnerships that Move the Needle\u201d<\/strong> keynote panel where the intersection of motorsports, AI, and strategic brand collaborations takes centre stage.&nbsp;<\/p>\n\n\n\n<p>The panel will feature racing star <strong>Tatiana Calderon<\/strong>, AI visionary <strong>Alvaro Melendez <\/strong>(CEO and Co-founder,<strong> Crant AI<\/strong>), and product strategy specialist <strong>Lina Silva<\/strong> (CEO, <strong>WANDR Studio<\/strong>). Together, they will explore the transformative power of data-driven partnerships between brands and female racing drivers, and discuss how AI is revolutionising brand analytics, fan engagement, and sponsorship strategies.<\/p>\n\n\n\n<p>Following the keynote panel, attendees can participate in exclusive roundtable discussions guided by top industry professionals, focusing on critical markets throughout Latin America. The discussions will include insights into <strong>Brazil<\/strong> (<strong>Muriel Le Senechal<\/strong>, Sales Consultant, <strong>Fast Track<\/strong>), <strong>Chile<\/strong> (<strong>Carlos Baeza<\/strong>, Founder, <strong>Carlos Baeza &amp; CIA Abogados<\/strong>), <strong>Mexico, the Caribbean &amp; Central America<\/strong> (<strong>Jose Carlos<\/strong> <strong>Figueroa<\/strong>, <strong>GLI<\/strong>), <strong>Colombia<\/strong> (<strong>Juliana Duque,<\/strong> Senior Associate, <strong>Asensi Abogados<\/strong>), <strong>Argentina, and Peru<\/strong>.<\/p>\n\n\n\n<p>Following the lunch break, <strong>Cristhian Gomez<\/strong>, Head of Latam at <strong>Growe<\/strong>, will take the stage to present <strong>\u201cMastering iGaming Marketing in the LATAM Market: Challenges, Best Practices, and Future Trends.\u201d<\/strong> The presentation will cover critical strategies for iGaming success in the region, addressing each country\u2019s market maturity, regulatory hurdles, and competitive environment. Attendees will discover how to implement innovative marketing tactics and boost first-time deposits, positioning their iGaming brands for growth in LATAM.<\/p>\n\n\n\n<p>The <strong>\u201cNavigating Online Gambling Regulation in Chile\u201d <\/strong>panel will bring together key stakeholders to discuss the future of online gambling regulations in Chile. With deliberations ongoing in the Chilean Senate, this session will feature insights from <strong>Marianela Artoni<\/strong> (Chief Compliance Officer, <strong>Enjoy<\/strong>), <strong>Cecilia Valdes<\/strong> (President, <strong>ACCJ<\/strong>), <strong>Carlos Baeza Gu\u00ed\u00f1ez<\/strong> (Founder,<strong> Carlos Baeza &amp; CIA Abogados<\/strong>), <strong>Cristina Romero de Alba<\/strong> (Partner, <strong>Loyra Abogados<\/strong>), and <strong>Jorge C\u00e1rdenas<\/strong> (Head of Marketing \u2013 Latin America, <strong>Coolbet<\/strong>). Attendees will gain key insights into Chile\u2019s evolving online gambling landscape and the potential implications for stakeholders.<\/p>\n\n\n\n<p>The <strong>\u201cPeru: A Year Later\u201d<\/strong> panel will evaluate the impact of Peru\u2019s online gaming market one year after its launch, focusing on how operators are adapting to the new regulations. Featuring <strong>Vanda Silva<\/strong> (Chief Corporate Officer, <strong>Clever Advertising<\/strong>), <strong>Gonzalo Perez <\/strong>(CEO, <strong>Apuesta Total<\/strong>), <strong>Xabier Maribona<\/strong> (CEO, <strong>Retabet Group<\/strong>), <strong>Andrea Rossi <\/strong>(Commercial Director for Latin America,<strong> Betsson Group<\/strong>), <strong>Gabriel Grados<\/strong> (Chief Financial Officer, <strong>La Tinka<\/strong>) and <strong>Carlos Fonseca Sarmiento<\/strong> (CEO, <strong>Gaming Law SAC<\/strong>), the session will explore how retail operators are embracing remote sports betting and forming strategic partnerships to capitalize on this burgeoning market.<\/p>\n\n\n\n<p><strong>Rasmus Sojmark<\/strong>, CEO and Founder of SBC, said: \u201cWith the rapid advancements taking place across Latin America\u2019s gambling markets, it\u2019s an exciting time for the industry. The SBC Summit Latinoam\u00e9rica is designed to spotlight these opportunities and innovations, particularly through our Emerging Markets and Technology track. This event will offer an exclusive look at the groundbreaking developments shaping the region, helping businesses capitalize on Latin America\u2019s growth trajectory.\u201d<\/p>\n\n\n\n<p>In addition to the&nbsp; <strong>\u2019<\/strong><a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=2&amp;selectedTracks=4twt25h0s129ast961k1sfsdx2\"><strong>Emerging Markets &amp; Technology<\/strong><\/a><strong>\u2019 <\/strong>conference track, delegates will have the opportunity to expand their educational scope through dedicated programs covering <a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=1&amp;selectedTracks=45dfxnjhwgemvy4gc2e187n34a\"><strong>leadership<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=1&amp;selectedTracks=4zjdr2xd8k7g6s472cx7nkm340\"><strong>sports betting &amp; media<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=1&amp;selectedTracks=4kre26fvtft5grf0e03tz399ww\"><strong>affiliates &amp; advertising<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=2&amp;selectedTracks=4t79sm60g4j217d5dep1p3rr4v\"><strong>lotteries, casinos &amp; iGaming<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-latinoamerica\/agenda\/?selectedDay=2&amp;selectedTracks=4t4nyx7386j2x60d9q3njr8anz\"><strong>payments &amp; compliance<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Latinoam\u00e9rica, held at the Seminole Hard Rock Hotel &amp; Casino in Miami from October 29-31, will spotlight some of the region\u2019s most exciting gambling markets and dive into the advancements and breakthroughs that have turned these markets into key players in the global gambling landscape, as part of the Emerging Markets and Technology [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1,39,564],"tags":[1173,1184,1175,2971,1149,1186,423,495,10114],"class_list":["post-7185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-sbc-summit-latinoamerica","category-slider","tag-argentina","tag-brazil","tag-chile","tag-colombia","tag-mexico","tag-peru","tag-rasmus-sojmark","tag-sbc-summit-latinoamerica","tag-the-caribbean-central-america"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Summit Latinoam\u00e9rica: Innovating the industry with a spotlight on Emerging Markets &amp; 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