{"id":7257,"date":"2024-10-22T10:51:51","date_gmt":"2024-10-22T09:51:51","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7257"},"modified":"2024-10-22T10:51:56","modified_gmt":"2024-10-22T09:51:56","slug":"shaquille-oneal-becomes-draftkings-brand-ambassador","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/","title":{"rendered":"Shaquille O’Neal Becomes DraftKings Brand Ambassador"},"content":{"rendered":"\n

DraftKings<\/strong> has drafted NBA legend Shaquille O\u2019Neal <\/strong>as its latest high-profile brand ambassador. Certainly, the tallest.<\/p>\n\n\n\n

Shaq confirmed the hook-up in a video posted by the Boston-based operator on Wednesday. \u201cSome people call me Shaq but you can call me Mr. DraftKings,\u201d he said in the social media clip. <\/p>\n\n\n\n

We\u2019re not sure that particular nickname will stick, but whatever moniker you choose for the four-time NBA champion, the DraftKings collaboration is The Real Deal.<\/p>\n\n\n\n

\u201cDraftKings is thrilled to welcome NBA legend Shaquille O\u2019Neal to the family,\u201d said <\/a>Chief Marketing Officer Stephanie Sherman.<\/strong> \u201cShaq\u2019s personality and unparalleled energy will elevate our brand through various marketing initiatives all NBA season. His enormous presence matches our commitment to delivering exceptional experiences for our players.\u201d<\/p>\n\n\n\n

The partnership is the latest in a long line of endorsement deals for both O\u2019Neal and DraftKings.<\/p>\n\n\n\n

Shaq joins an All-Star DraftKings celebrity roster which also includes the likes of LeBron James<\/strong> and Boston Red Sox legend David \u201cBig Papi\u201d Ortiz.<\/strong><\/p>\n\n\n\n

He had previously repped another sportsbook in the U.S. market, WynnBET<\/strong>, working as a strategic consultant<\/a> and featuring in brand advertising, original content and in-person events before that operator shut down its operations<\/a> in most American jurisdictions earlier this year. He has also promoted PointsBet<\/strong> in the Australian company\u2019s home nation.<\/p>\n\n\n\n

Details of O’Neal’s agreement with DraftKings have not been disclosed at this time.<\/p>\n\n\n\n

Away from gambling, O\u2019Neal has lent his likeness to Burger King, NBA 2K, Pepsi, Reebok, Papa John\u2019s, Taco Bell, Oreo, Nestle, Buick and many more. He also launched fast-casual fried chicken concept Big Chicken, which has more than 30 locations.<\/p>\n\n\n\n

Now one of the most famous names in the gaming industry is partnering with one of the most visible figures.<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

DraftKings has drafted NBA legend Shaquille O\u2019Neal as its latest high-profile brand ambassador. Certainly, the tallest. Shaq confirmed the hook-up in a video posted by the Boston-based operator on Wednesday. \u201cSome people call me Shaq but you can call me Mr. DraftKings,\u201d he said in the social media clip.  We\u2019re not sure that particular nickname […]<\/p>\n","protected":false},"author":10,"featured_media":7258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1,31,12],"tags":[5000,875,254,306,10179,62,10180],"class_list":["post-7257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sponsorship","category-sport","tag-brand-ambassador","tag-draftkings","tag-marketing","tag-nba","tag-shaquille-oneal","tag-sports-betting","tag-stephanie-sherman"],"yoast_head":"\nShaquille O'Neal Becomes DraftKings Brand Ambassador - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shaquille O'Neal Becomes DraftKings Brand Ambassador - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"DraftKings has drafted NBA legend Shaquille O\u2019Neal as its latest high-profile brand ambassador. Certainly, the tallest. Shaq confirmed the hook-up in a video posted by the Boston-based operator on Wednesday. \u201cSome people call me Shaq but you can call me Mr. DraftKings,\u201d he said in the social media clip.  We\u2019re not sure that particular nickname […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-22T09:51:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-22T09:51:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/10\/DraftKings-sign-up-Shaquille-ONeal-as-brand-ambassador.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Shaquille O’Neal Becomes DraftKings Brand Ambassador\",\"datePublished\":\"2024-10-22T09:51:51+00:00\",\"dateModified\":\"2024-10-22T09:51:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\"},\"wordCount\":313,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/10\/DraftKings-sign-up-Shaquille-ONeal-as-brand-ambassador.jpg\",\"keywords\":[\"Brand Ambassador\",\"DraftKings\",\"marketing\",\"NBA\",\"Shaquille O'Neal\",\"sports betting\",\"Stephanie Sherman\"],\"articleSection\":[\"News\",\"Sponsorship\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2024\/10\/22\/shaquille-oneal-becomes-draftkings-brand-ambassador\/\",\"name\":\"Shaquille O'Neal Becomes DraftKings Brand Ambassador - 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