{"id":7291,"date":"2024-10-24T13:56:01","date_gmt":"2024-10-24T12:56:01","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7291"},"modified":"2024-10-24T13:56:09","modified_gmt":"2024-10-24T12:56:09","slug":"unibet-renews-nhl-partnership-in-sweden","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/10\/24\/unibet-renews-nhl-partnership-in-sweden\/","title":{"rendered":"Unibet Renews NHL Partnership in Sweden"},"content":{"rendered":"\n<p><strong>Kindred Group<\/strong>\u2019s <strong>Unibet<\/strong> sportsbook brand has renewed its position as official partner of the <strong>National Hockey League<\/strong> <strong>(NHL)<\/strong> in Sweden.&nbsp;<\/p>\n\n\n\n<p>The operator will continue to have access to a variety of marketing rights in the country relating to the US major hockey league, including digitally enhanced dash boards (DEDs).&nbsp;<\/p>\n\n\n\n<p><strong>Philip Lagstr\u00f6m<\/strong>, General Manager Kindred Group Sweden, commented: \u201cWe are incredibly proud to extend our partnership with the NHL. Together, we will continue to showcase the excitement and energy of the league, bringing fans even closer to the game.&nbsp;<\/p>\n\n\n\n<p>\u201cThis season will be pivotal for ice hockey in Sweden, with the NHL bringing back its international hockey events and the <strong>2025 IIHF World Championship<\/strong> being hosted by Sweden and Denmark. We anticipate heightened fan interest, and we\u2019re thrilled to be part of this journey.\u201d<\/p>\n\n\n\n<p>Furthermore, the pair will also focus on driving fan engagement through tailored content to enhance the ice hockey betting experience for Swedish customers.<\/p>\n\n\n\n<p>\u201cUnibet has been a dedicated partner in helping us increase our engagement with passionate hockey fans in Sweden,\u201d added NHL Vice President of NHL Business Development and Partnerships International,<strong> John Lewicki<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are thrilled to renew our partnership and look forward to their activation plans for our slate of signature international events.\u201d<\/p>\n\n\n\n<p>Unibet became the official partner of the NHL in February last year, in a deal that first focused on creating \u2018dynamic marketing campaigns\u2019 across the operator\u2019s digital betting offerings. The new collaboration further expands Unibet\u2019s ice hockey portfolio.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kindred Group\u2019s Unibet sportsbook brand has renewed its position as official partner of the National Hockey League (NHL) in Sweden.&nbsp; The operator will continue to have access to a variety of marketing rights in the country relating to the US major hockey league, including digitally enhanced dash boards (DEDs).&nbsp; Philip Lagstr\u00f6m, General Manager Kindred Group [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1218,1,12],"tags":[10219,4130,309,10218,201,2680],"class_list":["post-7291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bookmaker","category-news","category-sport","tag-john-lewicki","tag-kindred-group","tag-nhl","tag-philip-lagstrom","tag-sweden","tag-unibet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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