{"id":7441,"date":"2024-11-07T13:08:09","date_gmt":"2024-11-07T13:08:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7441"},"modified":"2024-11-07T13:34:56","modified_gmt":"2024-11-07T13:34:56","slug":"amusnet-localisation-key-for-sustained-growth-amid-continued-expansion","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/11\/07\/amusnet-localisation-key-for-sustained-growth-amid-continued-expansion\/","title":{"rendered":"Amusnet: Localisation Key for \u201cSustained Growth\u201d Amid Continued Expansion"},"content":{"rendered":"\n<p>Localisation is the focus for <strong>Amusnet<\/strong> amid continued expansion, according to the developer\u2019s Chief Sales Officer, <strong>Irina Rusimova<\/strong>.<\/p>\n\n\n\n<p>Speaking to <strong>SlotBeats<\/strong> Rusimova explained that tailoring content to specific regions is \u201ckey in order to achieve sustainable growth\u201d.<\/p>\n\n\n\n<p>She said: \u201cOne of the key components when you enter a new market is localisation. The way we achieve localisation is by setting up local teams and building new offices in all these new markets.<\/p>\n\n\n\n<p>\u201cThis is a very important part of the strategic plan that we have and with the help of the local teams, we are able to be closer to our partners, closer to the players and better understand what the specific requirements are of those new markets and how best we can adapt our portfolio from other markets that we already have and know are performing very well.\u201d<\/p>\n\n\n\n<p>In recent weeks, Amusnet has continued its expansion with the announcement of a partnership with <strong>Lucky Seven in Romania and Mojabet in Senegal<\/strong>.<\/p>\n\n\n\n<p>Reflecting on the growth of Amusnet\u2019s reach, Rusimova explained that its priority for product development going forward will be to \u201ctake into consideration the specifics of every single market\u201d rather than producing a more general portfolio of content and products.&nbsp;<\/p>\n\n\n\n<p>One of Amusnet\u2019s latest releases is <strong>Coin Gobbler<\/strong> \u2013 the studio\u2019s first-ever cluster slot.<\/p>\n\n\n\n<p>The slot uses a Coin Gobbler character called Oscar and last month, Amusnet\u2019s Game Producer, <strong>Plamen Slavov,<\/strong> detailed to Lee on the latest episode of Beyond the Reels that the character was introduced in an attempt to \u201cengage a diverse player base\u201d.<\/p>\n\n\n\n<p>During the interview, filmed at <strong>SBC Summit Lisbon<\/strong>, Rusimova detailed how the slot differs from Amusnet\u2019s previous offerings.\u00a0<\/p>\n\n\n\n<p>She said: \u201cThe game is a really interesting transition from the traditional and classical slots in terms of [being] a mixture of our highly successful game 20 Golden Coins, but it also adds a lot of modern features, which are giving the players a lot of new possibilities for more winnings, for higher payouts, in addition to the jackpot cards, which is one of our greatest marketing tools.&nbsp;<\/p>\n\n\n\n<p>\u201cWe really want to provide upgrades, gameplay [and] really interesting and different possibilities for players to enjoy themselves while playing the slots.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Localisation is the focus for Amusnet amid continued expansion, according to the developer\u2019s Chief Sales Officer, Irina Rusimova. Speaking to SlotBeats Rusimova explained that tailoring content to specific regions is \u201ckey in order to achieve sustainable growth\u201d. She said: \u201cOne of the key components when you enter a new market is localisation. The way we [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[8,5,1],"tags":[2054,10364,10363,10366,10365,8948],"class_list":["post-7441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casino","category-gambling","category-news","tag-amusnet","tag-irinia-rusimova","tag-lucky-seven","tag-mojabet","tag-plamen-slavov","tag-sbc-summit-lisbon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amusnet: Localisation Key for \u201cSustained Growth\u201d Amid Continued Expansion - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/11\/07\/amusnet-localisation-key-for-sustained-growth-amid-continued-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amusnet: Localisation Key for \u201cSustained Growth\u201d Amid Continued Expansion - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Localisation is the focus for Amusnet amid continued expansion, according to the developer\u2019s Chief Sales Officer, Irina Rusimova. Speaking to SlotBeats Rusimova explained that tailoring content to specific regions is \u201ckey in order to achieve sustainable growth\u201d. She said: \u201cOne of the key components when you enter a new market is localisation. 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