{"id":7519,"date":"2024-11-14T11:52:40","date_gmt":"2024-11-14T11:52:40","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=7519"},"modified":"2024-11-14T11:52:46","modified_gmt":"2024-11-14T11:52:46","slug":"aristocrat-sells-plarium-for-820-million","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/11\/14\/aristocrat-sells-plarium-for-820-million\/","title":{"rendered":"Aristocrat Sells Plarium for $820 Million"},"content":{"rendered":"\n<p><strong>Aristocrat<\/strong> subsidiary <strong>Pixel United<\/strong> is selling its mobile gaming company <strong>Plarium Global<\/strong> to <strong>Modern Times Group (MTG)<\/strong> for $820 million, plus cash considerations.<\/p>\n\n\n\n<p>Modern Times Group is a Stockholm-based gaming and esports company. MTG will pay <strong>$620 million<\/strong> for Plarium Global. An additional<strong> $200 million<\/strong> could be paid based on Plarium\u2019s performance from 2025 to 2028.<\/p>\n\n\n\n<p>The sale is part of Aristocrat\u2019s second plan, scheduled for 2024 in May, which was aimed at focusing the company on its core businesses: land-based gaming, social casino gaming offerings, and real-money gaming.<\/p>\n\n\n\n<p>Aristocrat acquired Plarium in October 2017. The company develops mobile and PC games <strong>Vikings: War of Clans<\/strong> and has over 500 million users worldwide. The third quarter 2024 results (not yet audited) show that Plarium brought in $615 million in revenue and $110 million in EBITA for Aristocrat.<\/p>\n\n\n\n<p>\u201cAristocrat has incorporated a range of Plarium\u2019s strategic capabilities and mobile content know-how into its core gaming operations over the past seven years, benefitting from digital marketing and UA management capability, enhanced live operations, and scaling and growing our combined social casino business,\u201d said Aristocrat CEO and managing director <strong>Trevor Croker<\/strong>.<\/p>\n\n\n\n<p>\u201cOur ownership of Plarium has helped to drive Aristocrat\u2019s digital transformation, extending our track record of successfully acquiring businesses to accelerate our strategy.\u201d<\/p>\n\n\n\n<p>In a year of operational change for the Australian company, perhaps the biggest was the launch of its interactive business segment in June.<\/p>\n\n\n\n<p>Aristocrat Interactive brings together the company\u2019s various online gaming brands under one roof, including <strong>Anaxi, NeoGames, Aspire Global, BtoBet and Pariplay<\/strong>. It serves as a one-stop shop for content, proprietary technology and solutions for iLottery and iGaming, with five go-to-market businesses: iLottery, Content &amp; Aggregation, Gaming Systems, iGaming &amp; Sports and iGaming White-Label.<\/p>\n\n\n\n<p>\u201cWith the expanded Aristocrat Interactive business now sitting alongside Aristocrat Gaming and our market-leading mobile social casino business, we are increasingly focused on opportunities to lean into Aristocrat\u2019s strengths in regulated gaming content and social slots,\u201d Croker added.<\/p>\n\n\n\n<p>Aristocrat intends to use the proceeds from the sale of Plarium, which is expected to close in the first half of 2025, for capital allocation, supporting its long-term strategy in the regulated gaming and digital casino spaces. The deal is expected to reduce net income after tax, depreciation and amortization by a single-digit percentage.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aristocrat subsidiary Pixel United is selling its mobile gaming company Plarium Global to Modern Times Group (MTG) for $820 million, plus cash considerations. Modern Times Group is a Stockholm-based gaming and esports company. MTG will pay $620 million for Plarium Global. An additional $200 million could be paid based on Plarium\u2019s performance from 2025 to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564],"tags":[3022,878,2117,504,10440,10439,2114,905,10444,10443,10441,10442],"class_list":["post-7519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","tag-anaxi","tag-aristocrat","tag-aspire-global","tag-btobet","tag-modern-times-group","tag-mtg","tag-neogames","tag-pariplay","tag-pixel-united","tag-plarium-global","tag-trevor-croker","tag-vikings-war-of-clans"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aristocrat Sells Plarium for $820 Million - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/11\/14\/aristocrat-sells-plarium-for-820-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aristocrat Sells Plarium for $820 Million - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Aristocrat subsidiary Pixel United is selling its mobile gaming company Plarium Global to Modern Times Group (MTG) for $820 million, plus cash considerations. 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