{"id":8011,"date":"2024-12-31T10:45:16","date_gmt":"2024-12-31T10:45:16","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8011"},"modified":"2024-12-31T10:45:21","modified_gmt":"2024-12-31T10:45:21","slug":"looking-ahead-sports-betting-revenue-in-2025-in-the-us","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/","title":{"rendered":"Looking Ahead: Sports Betting Revenue in 2025 in the US"},"content":{"rendered":"\n<p>In the gambling industry it certainly seems like anything is possible, as it continued to surprise us 2024. For example, the historic October handle numbers proved indeed the house can take a hit, as a slew of public favorites resulted in dramatic hits to the bottom line.<\/p>\n\n\n\n<p>Overall in 2024 though, the narrative of booming revenue and new records continued, even as the number of new states launching dwindled. Year-over-year industry growth has, to date, been a given when it comes to sports betting in the U.S., but can that trend continue into 2025?<\/p>\n\n\n\n<p>The <strong>SBC Americas<\/strong> offered its take on what they expect to happen in 2025 when it comes to sports betting revenue:<\/p>\n\n\n\n<p><strong>Jessica Welman<\/strong><\/p>\n\n\n\n<p>I will be the bearer of bad news. Sure, there are going to be more records and higher hold in 2025 but I am also going to say at least one more state goes back in and revises to a higher tax rate. Michigan already has a placeholder bill introduced and I think others that may have rushed to pass legislation during COVID are going to look back at the deal and question if operators are paying their fair share. What is going to be lost in that narrative though is how many small operators closed up shop in 2024 and couldn\u2019t compete precisely because the barrier to enter is getting higher and higher.<\/p>\n\n\n\n<p><strong>Justin Byers<\/strong><\/p>\n\n\n\n<p>It\u2019s no secret that sports betting continues to reach new milestones as markets continue to grow and operators acquire new customers. America\u2019s online market will continue to be dominated by states with bustling cities, including Pennsylvania and New York, but we may get some surprises in 2025 from markets with popular teams and sports-crazed fans.<\/p>\n\n\n\n<p>North Carolina got off to a hot start in March with the debut of online wagering and slowly saw handle and revenue decline as the sports calendar shifted. The Tar Heel State could be in for another surge of interest in 2025 with a more mature and consolidated market.<\/p>\n\n\n\n<p>With states like Pennsylvania and Michigan continuing to drive record sports betting results, expect one of America\u2019s regulated sports betting markets to exceed revenue expectations.&nbsp;<\/p>\n\n\n\n<p><strong>Tom Nightingale<\/strong><\/p>\n\n\n\n<p>The duopoly isn\u2019t ending anytime soon but at least some challenger brands are finding ways to make their mark. That race is more interesting to me than much else, really; whether <strong>BetMGM<\/strong> and <strong>Caesars<\/strong> can hold steady, how <strong>bet365<\/strong> continues to grow, if Fanatics\u2019 steep 2024 curve is at all sustainable, and whether <strong>ESPN Bet<\/strong>\u2019s brand name and media-betting integration can save its damp-squib status. With low-impact sportsbooks like <strong>Betway, SI, Unibet, SuperBook, WynnBet<\/strong> and <strong>Betfred<\/strong> all exiting or scaling back, there\u2019s an opportunity for consolidation and further penetration among the second tier.<\/p>\n\n\n\n<p>Something sportsbooks need to do better is find a way to insulate themselves against the effects of \u201ccustomer-friendly\u201d sports results slapping them in the face, as we saw in October. The importance of winning on parlays, something we\u2019ve heard numerous execs discuss in recent months, may be underscored in 2025.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the gambling industry it certainly seems like anything is possible, as it continued to surprise us 2024. For example, the historic October handle numbers proved indeed the house can take a hit, as a slew of public favorites resulted in dramatic hits to the bottom line. Overall in 2024 though, the narrative of booming [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1],"tags":[11019,266,2678,448,4256,220,10127,3651,11017,11018,9666,11020,2680,4350],"class_list":["post-8011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","tag-bc-americas","tag-bet365","tag-betfred","tag-betmgm","tag-betway","tag-caesars","tag-espn-bet","tag-jessica-welman","tag-justin-byers","tag-si","tag-superbook","tag-tom-nightingale","tag-unibet","tag-wynnbet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"In the gambling industry it certainly seems like anything is possible, as it continued to surprise us 2024. For example, the historic October handle numbers proved indeed the house can take a hit, as a slew of public favorites resulted in dramatic hits to the bottom line. Overall in 2024 though, the narrative of booming [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-31T10:45:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-31T10:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Looking Ahead: Sports Betting Revenue in 2025 in the US\",\"datePublished\":\"2024-12-31T10:45:16+00:00\",\"dateModified\":\"2024-12-31T10:45:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\"},\"wordCount\":525,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg\",\"keywords\":[\"BC Americas\",\"Bet365\",\"Betfred\",\"BetMGM\",\"Betway\",\"Caesars\",\"ESPN Bet\",\"Jessica Welman\",\"Justin Byers\",\"SI\",\"Superbook\",\"Tom Nightingale\",\"Unibet\",\"WynnBet\"],\"articleSection\":[\"Betting\",\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\",\"name\":\"Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg\",\"datePublished\":\"2024-12-31T10:45:16+00:00\",\"dateModified\":\"2024-12-31T10:45:21+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg\",\"width\":696,\"height\":392},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking Ahead: Sports Betting Revenue in 2025 in the US\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/","og_locale":"en_GB","og_type":"article","og_title":"Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN","og_description":"In the gambling industry it certainly seems like anything is possible, as it continued to surprise us 2024. For example, the historic October handle numbers proved indeed the house can take a hit, as a slew of public favorites resulted in dramatic hits to the bottom line. Overall in 2024 though, the narrative of booming [&hellip;]","og_url":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/","og_site_name":"SBC EURASIA EN","article_published_time":"2024-12-31T10:45:16+00:00","article_modified_time":"2024-12-31T10:45:21+00:00","og_image":[{"width":696,"height":392,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Looking Ahead: Sports Betting Revenue in 2025 in the US","datePublished":"2024-12-31T10:45:16+00:00","dateModified":"2024-12-31T10:45:21+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/"},"wordCount":525,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg","keywords":["BC Americas","Bet365","Betfred","BetMGM","Betway","Caesars","ESPN Bet","Jessica Welman","Justin Byers","SI","Superbook","Tom Nightingale","Unibet","WynnBet"],"articleSection":["Betting","Gambling","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/","url":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/","name":"Looking Ahead: Sports Betting Revenue in 2025 in the US - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg","datePublished":"2024-12-31T10:45:16+00:00","dateModified":"2024-12-31T10:45:21+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2024\/12\/Looking-ahead-to-2025-Sports-betting-revenue.jpg","width":696,"height":392},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2024\/12\/31\/looking-ahead-sports-betting-revenue-in-2025-in-the-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Looking Ahead: Sports Betting Revenue in 2025 in the US"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=8011"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8011\/revisions"}],"predecessor-version":[{"id":8013,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8011\/revisions\/8013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/8012"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=8011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=8011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=8011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}