{"id":8247,"date":"2025-01-28T10:44:09","date_gmt":"2025-01-28T10:44:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8247"},"modified":"2025-01-28T10:44:14","modified_gmt":"2025-01-28T10:44:14","slug":"counter-advertisements-reduce-exposure-to-gambling-advertising","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/01\/28\/counter-advertisements-reduce-exposure-to-gambling-advertising\/","title":{"rendered":"\u2018Counter-advertisements\u2019 Reduce Exposure to Gambling Advertising"},"content":{"rendered":"\n<p>A study by<strong> Swansea University<\/strong>, the <strong>University of Bristol<\/strong> and <strong>CQ University<\/strong> in Australia, titled<strong> <\/strong><strong>\u2018The effect of a brief intervention video on gambling advertising resistance: Results of a randomised, on-line experimental study\u2018<\/strong>, is published in the journal <strong>Addiction<\/strong>.<\/p>\n\n\n\n<p>It was funded by a research grant from the Academic Forum for the Study of Gambling and the <strong>Ontario Gambling Research Exchange<\/strong>.<\/p>\n\n\n\n<p>The findings highlight the potential of \u2018counter-advertisements\u2019 to reduce gambling-related harm and highlight the importance of consumer education in addressing the impact of gambling promotions.<\/p>\n\n\n\n<p>The study involved <strong>1,200 young gamblers <\/strong>and found that exposure to a specially designed \u2018counter-advertisement\u2019 video increased scepticism towards gambling advertising. It also reduced engagement with gambling industry promotions.<\/p>\n\n\n\n<p>A team led by <strong>Dr Jamie Torrance<\/strong> from Swansea University aimed to combat the pervasiveness of gambling advertising by creating a counter-advertising video that mimicked the industry\u2019s own tactics.<\/p>\n\n\n\n<p>Using \u2018flash messages\u2019, visual examples and satire, the video exposed the strategies used by gambling companies. Rather than promoting the appeal of gambling, it aimed to expose the profit motives.<\/p>\n\n\n\n<p>According to research, the UK gambling industry spends around <strong>\u00a31.5bn<\/strong> on advertising each year.<\/p>\n\n\n\n<p>Dr Torrance described the ubiquity of these adverts &#8211; from 30-second TV spots and jingles during commercial breaks to online pop-ups &#8211; as a relentless effort by the gambling industry to attract attention.<\/p>\n\n\n\n<p>The study tested the effectiveness of the counter-advertising video using an online experiment. Participants who watched the video reported a significant increase in their scepticism towards gambling advertising.<\/p>\n\n\n\n<p>This scepticism persisted even a month after the video was shown. In addition, the video led to a significant change in behaviour, with 21% of participants stopping taking up so-called \u2018free\u2019 betting offers altogether.<\/p>\n\n\n\n<p>The findings suggest that counter-advertising can be a powerful tool to help consumers resist the lure of gambling advertising.<\/p>\n\n\n\n<p>Dr Torrance highlighted the wider implications of the findings, noting that they come at a crucial time, with the UK government introducing a new gambling tax.<\/p>\n\n\n\n<p>He also noted the need to address how deeply gambling has become embedded in everyday life, with its presence on football kits, TV broadcasts and other forms of popular culture.<\/p>\n\n\n\n<p>The scale of gambling advertising in the UK is significant, with the research cited showing that the average viewer is exposed to 1,500 gambling adverts a year.<\/p>\n\n\n\n<p>For football fans, the impact is even more intense, with gambling-related logos appearing every 10 seconds during Premier League broadcasts.<\/p>\n\n\n\n<p>Despite the encouraging results of the study, Dr Torrance acknowledged that counter-advertising alone is not a panacea.<\/p>\n\n\n\n<p>The gambling industry&#8217;s \u00a31.5bn advertising machine remains a formidable force, but counter-advertising represents a significant step towards empowering consumers to resist its influence.<\/p>\n\n\n\n<p>The research team hopes the work will translate insights from psychology and public health into effective consumer protection strategies.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study by Swansea University, the University of Bristol and CQ University in Australia, titled \u2018The effect of a brief intervention video on gambling advertising resistance: Results of a randomised, on-line experimental study\u2018, is published in the journal Addiction. It was funded by a research grant from the Academic Forum for the Study of Gambling [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[2901,11266,314,11262,11264,11265,11263],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-addiction","tag-cq-university","tag-english-premier-league","tag-gambling-research-exchange","tag-jamie-torrance","tag-swansea-university","tag-university-of-bristol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Counter-advertisements\u2019 Reduce Exposure to Gambling Advertising - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/01\/28\/counter-advertisements-reduce-exposure-to-gambling-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Counter-advertisements\u2019 Reduce Exposure to Gambling Advertising - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"A study by Swansea University, the University of Bristol and CQ University in Australia, titled \u2018The effect of a brief intervention video on gambling advertising resistance: Results of a randomised, on-line experimental study\u2018, is published in the journal Addiction. 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