{"id":8439,"date":"2025-02-12T12:18:00","date_gmt":"2025-02-12T12:18:00","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8439"},"modified":"2025-02-12T12:18:06","modified_gmt":"2025-02-12T12:18:06","slug":"gambling-operators-accused-of-illegally-transmitting-meta-data","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/","title":{"rendered":"Gambling Operators Accused of Illegally Transmitting Meta Data"},"content":{"rendered":"\n<p><strong>The Guardian<\/strong> report has accused the gambling industry of sending data to <strong>Meta<\/strong>, the parent company of <strong>Facebook<\/strong>, in a significant breach of data laws.&nbsp;<\/p>\n\n\n\n<p><strong>The Observer<\/strong> report tested a total of <strong>150 sites<\/strong>, detecting that a total of <strong>52<\/strong> were automatically sharing data and subsequently flouting UK rules.<\/p>\n\n\n\n<p>At the heart of the allegations is a tracking tool that is reportedly embedded in a wide variety of gambling verticals, gaining data of players who visit the site.&nbsp;<\/p>\n\n\n\n<p>The UK paper is accusing the industry of unlawfully sharing the data with Facebook, causing them to intensify marketing content across that person\u2019s feed.&nbsp;<\/p>\n\n\n\n<p>Data like this can only be used for marketing purposes with the consent of the user, according to UK law.&nbsp;<\/p>\n\n\n\n<p>The Observer named <strong>Hollywoodbets, Sporting Index, Bwin, Lottoland, 10Bet and Bet442 <\/strong>as sites that had been utilising the <strong>Meta Pixel <\/strong>tool.&nbsp;<\/p>\n\n\n\n<p>However, the paper also detailed the names of operators whose utilisation of the Meta Pixel tool to deliver personalised advertising for players was within the rules. These included, <strong>Ladbrokes, Sky Bet, BetVictor, Tombola and bet365<\/strong>.<\/p>\n\n\n\n<p>The news story comes as <strong>Sky Betting and Gaming<\/strong> recently revealed it is \u201cconsidering\u201d an appeal after the high court ruled the group did breach data regulations following direct marketing sent to a problem gambler.<\/p>\n\n\n\n<p>The player at the centre of this case, who reportedly lost more than <strong>\u00a345,000 over 10 years<\/strong>, underpinned his belief that the operator should have been aware they were a problem gambler and therefore should not have enabled their data to be utilised for third party marketing.&nbsp;<\/p>\n\n\n\n<p>Sky Betting and Gaming did emphasise on site that it \u201cnever shares data with companies outside of its group for them to use for their own marketing.&nbsp;<\/p>\n\n\n\n<p>The operator stated: \u201cWe fundamentally disagree with this judgment. We have made significant changes to our controls and processes over the past six years as part of our ongoing investment behind safer gambling and will continue to do so.\u201d<\/p>\n\n\n\n<p>It\u2019s a case that magnifies the scrutiny around the usage of cookies within the gambling industry. The court emphasised that the operator didn\u2019t have the right to collect the relevant data through cookies and subsequently utilise it for the purposes of direct marketing.&nbsp;<\/p>\n\n\n\n<p>One of the key issues alleged by the claimant was that sensitive information had been tapped into in order to build a unique customer profile. The sensitive data at the centre of the claim included things like the player\u2019s mental health and struggles with gambling addiction.&nbsp;<\/p>\n\n\n\n<p>The case could change the approach to player profiling for the industry significantly, presenting a safeguarding obstacle for operators.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.&nbsp; The Observer report tested a total of 150 sites, detecting that a total of 52 were automatically sharing data and subsequently flouting UK rules. At the heart of the allegations [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[4860,266,11473,11469,1674,1652,11472,405,1125,9044,11470,11468,7149,11474,10589,11471,2113],"class_list":["post-8439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-10bet","tag-bet365","tag-bet442","tag-betvictor","tag-bwin","tag-facebook","tag-hollywoodbets","tag-ladbrokes","tag-lottoland","tag-meta","tag-meta-pixel","tag-sky-bet","tag-sky-betting-and-gaming","tag-sporting-index","tag-the-guardian","tag-the-observer","tag-tombola"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T12:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T12:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Gambling Operators Accused of Illegally Transmitting Meta Data\",\"datePublished\":\"2025-02-12T12:18:00+00:00\",\"dateModified\":\"2025-02-12T12:18:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\"},\"wordCount\":460,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg\",\"keywords\":[\"10Bet\",\"Bet365\",\"Bet442\",\"BetVictor\",\"Bwin\",\"facebook\",\"Hollywoodbets\",\"Ladbrokes\",\"Lottoland\",\"Meta\",\"Meta Pixel\",\"Sky Bet\",\"Sky Betting and Gaming\",\"Sporting Index\",\"The Guardian\",\"The Observer\",\"Tombola\"],\"articleSection\":[\"Gambling\",\"News\",\"Regulations\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\",\"name\":\"Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg\",\"datePublished\":\"2025-02-12T12:18:00+00:00\",\"dateModified\":\"2025-02-12T12:18:06+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg\",\"width\":696,\"height\":464},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gambling Operators Accused of Illegally Transmitting Meta Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN","description":"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/","og_locale":"en_GB","og_type":"article","og_title":"Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN","og_description":"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0","og_url":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-02-12T12:18:00+00:00","article_modified_time":"2025-02-12T12:18:06+00:00","og_image":[{"width":696,"height":464,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Gambling Operators Accused of Illegally Transmitting Meta Data","datePublished":"2025-02-12T12:18:00+00:00","dateModified":"2025-02-12T12:18:06+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/"},"wordCount":460,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg","keywords":["10Bet","Bet365","Bet442","BetVictor","Bwin","facebook","Hollywoodbets","Ladbrokes","Lottoland","Meta","Meta Pixel","Sky Bet","Sky Betting and Gaming","Sporting Index","The Guardian","The Observer","Tombola"],"articleSection":["Gambling","News","Regulations"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/","url":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/","name":"Gambling Operators Accused of Illegally Transmitting Meta Data - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg","datePublished":"2025-02-12T12:18:00+00:00","dateModified":"2025-02-12T12:18:06+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"The Guardian report has accused the gambling industry of sending data to Meta, the parent company of Facebook, in a significant breach of data laws.\u00a0","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Gambling-operators-accused-of-unlawfully-sharing-data-with-Meta.jpg","width":696,"height":464},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/02\/12\/gambling-operators-accused-of-illegally-transmitting-meta-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Gambling Operators Accused of Illegally Transmitting Meta Data"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=8439"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8439\/revisions"}],"predecessor-version":[{"id":8441,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/8439\/revisions\/8441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/8440"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=8439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=8439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=8439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}