{"id":8529,"date":"2025-02-20T11:55:23","date_gmt":"2025-02-20T11:55:23","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8529"},"modified":"2025-02-20T11:55:28","modified_gmt":"2025-02-20T11:55:28","slug":"surj-to-buy-stake-in-dazn","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/","title":{"rendered":"SURJ to Buy Stake in DAZN"},"content":{"rendered":"\n

Saudi Arabian firm SURJ Sports Investment <\/strong>has agreed to buy a minority stake in DAZN<\/strong>.<\/p>\n\n\n\n

The deal will establish DAZN as an official streaming and broadcast partner for both live and on-demand content for Saudi sporting events.<\/p>\n\n\n\n

Following a long-winded saga, SURJ \u2013 launched in 2023 as part of the country\u2019s Public Investment Fund<\/strong> (PIF) – will also now work with the broadcaster to create joint venture DAZN MENA<\/strong> (Middle East and North Africa). <\/p>\n\n\n\n

In October last year, the plans seemed extremely unlikely after a PIF spokesman denied it had plans to invest in DAZN, telling Reuters the fund was \u201cnot currently engaged in discussions with DAZN\u201d and it had \u201cno current plans to invest in the company\u201d. <\/p>\n\n\n\n

Shay Segev<\/strong>, CEO of DAZN, commented on the deal: \u201cAs part of the DAZN MENA joint venture with SURJ, DAZN is committed to maximising the reach and accessibility of sports, while delivering the best entertainment experience to a global community of passionate fans.<\/p>\n\n\n\n

\u201cThis is a milestone partnership for the group, which is bound to transform the sports entertainment landscape in Saudi Arabia and the wider region.\u201d<\/p>\n\n\n\n

DAZN streams more than 90,000 live events annually and is available in over 200 markets globally. <\/p>\n\n\n\n

It is a home of European football, women\u2019s football, boxing and MMA, and also features top sports and leagues from around the world including Serie A, LALIGA, Ligue 1, Formula 1 and the NBA<\/strong>.<\/p>\n\n\n\n

Furthermore, Danny Townsend<\/strong>, SURJ CEO, said that the company would \u201cinvest in the service providers of the industry that are going to form the future of how fans engage with the sport more broadly\u201d.<\/p>\n\n\n\n

\u201cThis investment will help SURJ achieve its mandate of driving fan engagement, encouraging sports participation and unlocking game-changing opportunities, and further showcasing the region as a destination for world-class sports,\u201d he added.<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Saudi Arabian firm SURJ Sports Investment has agreed to buy a minority stake in DAZN. The deal will establish DAZN as an official streaming and broadcast partner for both live and on-demand content for Saudi sporting events. Following a long-winded saga, SURJ \u2013 launched in 2023 as part of the country\u2019s Public Investment Fund (PIF) […]<\/p>\n","protected":false},"author":7,"featured_media":8530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1,12],"tags":[11580,682,11576,308,1727,304,306,11577,11578,11579,729,11575],"class_list":["post-8529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sport","tag-danny-townsend","tag-dazn","tag-dazn-mena","tag-formula-1","tag-laliga","tag-ligue-1","tag-nba","tag-pif","tag-public-investment-fund","tag-serie-","tag-shay-segev","tag-surj-sports-investment"],"yoast_head":"\nSURJ to Buy Stake in DAZN - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Saudi Arabian firm SURJ Sports Investment has agreed to buy a minority stake in DAZN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SURJ to Buy Stake in DAZN - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Saudi Arabian firm SURJ Sports Investment has agreed to buy a minority stake in DAZN.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T11:55:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T11:55:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Saudis-SURJ-solidifies-investment-in-DAZN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"SURJ to Buy Stake in DAZN\",\"datePublished\":\"2025-02-20T11:55:23+00:00\",\"dateModified\":\"2025-02-20T11:55:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\"},\"wordCount\":315,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/02\/Saudis-SURJ-solidifies-investment-in-DAZN.jpg\",\"keywords\":[\"Danny Townsend\",\"DAZN\",\"DAZN MENA\",\"Formula 1\",\"laliga\",\"Ligue 1\",\"NBA\",\"PIF\",\"Public Investment Fund\",\"Serie \u0410\",\"Shay Segev\",\"SURJ Sports Investment\"],\"articleSection\":[\"News\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/02\/20\/surj-to-buy-stake-in-dazn\/\",\"name\":\"SURJ to Buy Stake in DAZN - 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