{"id":8582,"date":"2025-02-25T08:28:32","date_gmt":"2025-02-25T08:28:32","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8582"},"modified":"2025-02-25T08:28:37","modified_gmt":"2025-02-25T08:28:37","slug":"finlands-gambling-market-roadmap-to-2027-how-will-the-new-market-be-structured","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/02\/25\/finlands-gambling-market-roadmap-to-2027-how-will-the-new-market-be-structured\/","title":{"rendered":"Finland’s Gambling Market Roadmap to 2027: How Will the New Market Be Structured?"},"content":{"rendered":"\n

Finland\u2019s gambling market <\/strong>is evolving, as the government and policy advisors have decided to end decades of monopoly control to establish a competitive licensing system<\/a>, scheduled to launch by 2027.<\/p>\n\n\n\n

But with the process still ongoing, how will a pathway to a new system evolve for Finnish stakeholders? A webinar of four Finnish market experts laid out the potential roadmap and rules that operators are looking at. <\/p>\n\n\n\n

Organised by SBC<\/strong>, the webinar was hosted by Jari V\u00e4h\u00e4nen<\/strong>\u2013 a Finnish gambling consultant with more than 30 years of experience in the sector. <\/p>\n\n\n\n

Kicking off the session, V\u00e4h\u00e4nen first asked Mika Kuismanen<\/strong>, CEO of the Finnish Trade Association for igaming<\/strong>, to give a brief overview of the government\u2019s work so far and what\u2019s in the pipeline going forward. <\/p>\n\n\n\n

Kuismanen highlighted that politics aside, shifting customer behaviours also played a key role in the changes: \u201cIf you look at the competitive verticals like online casino, online sports betting, the channelisation rate is unacceptably low. Everyone realised that the current monopoly system does not work anymore. <\/p>\n\n\n\n

\u201cAbout two years ago the current government started the legal process to transition from a monopoly system to a competitive license system. The start was very slow, but since the second half of 2023 the process has progressed well.\u201d<\/p>\n\n\n\n

As of now, the market liberalisation bill is expected to enter Parliament for a referral debate sometime in the coming months, between mid-March and early April to be exact, Kuismanen added.<\/p>\n\n\n\n

After the debate, the draft law will need to be examined across several committee hearings, of which the Administrative Committee\u2019s decision will be of utmost importance. <\/p>\n\n\n\n

Kuismanen noted that if everything goes well, the law should take between eight and 10 weeks to be officially accepted and enforced.  However, the exact market launch date is still up for debate. <\/p>\n\n\n\n

\u201cNobody knows,\u201d Kuismanen continued. \u201cMaybe it will be July 2026 at the earliest, or January 2027 at the latest.\u201d<\/p>\n\n\n\n

Something to keep in mind that could affect the launch date is that Finland will establish a dedicated National gambling regulator<\/strong>, expected to begin work on 1 January, 2027. Until then, the National Police Board <\/strong>will take charge in supervising the sector. <\/p>\n\n\n\n

There will also be additional technical proceedings to be adopted prior to the market\u2019s launch, Kuismanen reminded. <\/p>\n\n\n\n

Details around these proceedings were given by Jaakko Soininen<\/strong>, Managing Director of Finnplay<\/strong><\/a>. <\/p>\n\n\n\n

He brought attention to two specific dates \u2013 1 January 2026 and 1 January 2028.<\/p>\n\n\n\n

\u201cThe first date is the one by which operators need to have submitted their licence application if they want to be the first to enter the market,\u201d he explained. <\/p>\n\n\n\n

\u201cBy that time, operators need to have everything ready \u2013 documentation, duty of care processes, staff training, etc. Even though the market might open in 2027, like Mika said, operators who want to enter the market first must start preparing from now.\u201d<\/p>\n\n\n\n

The second date given by Soininen refers to the day when B2B licences will come into force. The Finnplay CEO pinpointed that this directly affects operators, as teaming up with a supplier who doesn\u2019t get such a license will mean significant replanning for the former. <\/p>\n\n\n\n

On the intricacies of the technical proceedings, he added: \u201cWe don\u2019t know much about the technical details yet, but we could either end up with a really easy-to-implement law or a really difficult technical regulation beyond anything that we\u2019ve seen. <\/p>\n\n\n\n

\u201cBut that\u2019s something that we will find out further down the line. There is no need for speculation.\u201d<\/p>\n\n\n\n

Whatever texts may end up in the bill, Soininen concluded that Finland has great examples in front of it, and could look at \u201cmodern European regulated markets\u201d like Sweden, Denmark, and the Netherlands to draw inspiration from if needed.<\/p>\n\n\n\n

To watch the full webinar, and hear a full legal breakdown of what is currently in the draft bill \u2013 thanks to Pekka Ilmivalta<\/strong>, Head of Finnish Office at Nordic Legal <\/strong>\u2013 click the link here<\/a>.<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Finland\u2019s gambling market is evolving, as the government and policy advisors have decided to end decades of monopoly control to establish a competitive licensing system, scheduled to launch by 2027. But with the process still ongoing, how will a pathway to a new system evolve for Finnish stakeholders? A webinar of four Finnish market experts […]<\/p>\n","protected":false},"author":10,"featured_media":8583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24,564],"tags":[11615,3624,11616,2230,2927,9629,11617,335,5703,11618,11623,3112,72,11620],"class_list":["post-8582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","category-slider","tag-competitive-system","tag-finland","tag-finnish-experts","tag-finnplay","tag-gambling-market","tag-jaakko-soininen","tag-jari-vahanen","tag-licensing","tag-monopoly","tag-nordic-legal","tag-pekki-ilmivalta","tag-reform","tag-sbc","tag-webinar"],"yoast_head":"\nFinland's Gambling Market Roadmap to 2027: How Will the New Market Be Structured? - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Finland\u2019s gambling market is evolving, as the government and policy advisors have decided to end decades of monopoly control to establish a competitive licensing system, scheduled to launch by 2027.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/02\/25\/finlands-gambling-market-roadmap-to-2027-how-will-the-new-market-be-structured\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finland's Gambling Market Roadmap to 2027: How Will the New Market Be Structured? 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