{"id":8668,"date":"2025-03-05T08:34:05","date_gmt":"2025-03-05T08:34:05","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8668"},"modified":"2025-03-05T08:34:10","modified_gmt":"2025-03-05T08:34:10","slug":"alt-sports-data-becomes-formula-1-betting-data-provider","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/03\/05\/alt-sports-data-becomes-formula-1-betting-data-provider\/","title":{"rendered":"ALT Sports Data Becomes Formula 1 Betting Data Provider"},"content":{"rendered":"\n<p>As confirmed by <strong>Formula 1 (F1),<\/strong> <strong>ALT Sports Data<\/strong> will serve as the \u201cOfficial Betting Data Supplier,\u201d tasked with developing \u201cbetting-focused real-time predictive analytics\u201d and \u201cproprietary data and priced odds solutions for the wagering industry.\u201d<\/p>\n\n\n\n<p>Founded in 2021, ALT Sports Data is a San Diego-based sports technology group that engineers \u201cindependent algorithm-driven modules\u201d to enhance the commercial capabilities of sports data for betting utilities.<\/p>\n\n\n\n<p>ALT Sports is reported to have raised $2.5m in venture capital last year, backed to take on the mandate of developing betting data rights for \u201caction and emerging sports.\u201d<\/p>\n\n\n\n<p>In 2018, F1 launched its data IP for sports betting via a commercial partnership with <strong>Interregional Sports Group (ISG)<\/strong>. The partnership selected NYSE-listed technology group <strong>Sportradar AG <\/strong>as its lead data and integrity partner.<\/p>\n\n\n\n<p>In a first for motorsport, F1\u2019s partnership with Sportradar focused on trackside data capture for Grand Prix races. Furthermore, F1 joined other high-profile sports in becoming part of <strong>Sportradar\u2019s Fraud Detection System<\/strong>.<\/p>\n\n\n\n<p>Dealmakers cited: \u201cThis marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the high-speed action of the sport.\u201d<\/p>\n\n\n\n<p><strong>Emily Prazer<\/strong>, Chief Commercial Officer for Formula 1, said: \u201cSports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.\u201d<\/p>\n\n\n\n<p>F1 announced its new betting data supplier ahead of the start of the FIA F1 World Championship at the Melbourne Grand Prix on 14 March.<\/p>\n\n\n\n<p><strong>Todd Ballard<\/strong>, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: \u201cIt has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions.<\/p>\n\n\n\n<p>\u201cOur goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.\u201d<\/p>\n\n\n\n<p>2025 marks the 75th anniversary of the F1 World Championship, recognised as the world\u2019s <strong>most popular motorsport discipline<\/strong> and the pinnacle of professional racing, engaging a global audience of 750 million viewers.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As confirmed by Formula 1 (F1), ALT Sports Data will serve as the \u201cOfficial Betting Data Supplier,\u201d tasked with developing \u201cbetting-focused real-time predictive analytics\u201d and \u201cproprietary data and priced odds solutions for the wagering industry.\u201d Founded in 2021, ALT Sports Data is a San Diego-based sports technology group that engineers \u201cindependent algorithm-driven modules\u201d to enhance [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1,17,12],"tags":[11749,11750,1062,308,10020,11751,9428,11752],"class_list":["post-8668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","category-racing","category-sport","tag-alt-sports-data","tag-emily-praser","tag-f1","tag-formula-1","tag-interregional-sports-group","tag-isg","tag-sportradar-ag","tag-todd-ballard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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