{"id":8735,"date":"2025-03-10T13:05:19","date_gmt":"2025-03-10T13:05:19","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8735"},"modified":"2025-03-10T13:05:24","modified_gmt":"2025-03-10T13:05:24","slug":"sbc-summit-2025-bigger-smarter-and-with-more-surprises","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/03\/10\/sbc-summit-2025-bigger-smarter-and-with-more-surprises\/","title":{"rendered":"SBC Summit 2025: bigger, smarter and with more surprises"},"content":{"rendered":"\n

SBC Summit<\/a> will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet. <\/p>\n\n\n\n

The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry\u2019s most results-driven event.<\/p>\n\n\n\n

The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL)<\/strong> and MEO Arena<\/strong> into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.<\/p>\n\n\n\n

At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit<\/a> and Payment Expert Summit<\/a>, ensuring attendees can still count on a more targeted approach and efficient lead generation.<\/p>\n\n\n\n

Last year\u2019s Lisbon show cemented the event\u2019s reputation as the industry\u2019s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at \u20ac100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, <\/strong>Minister of Economy Pedro Reis<\/strong>, and Secretary of State for Tourism Pedro Machado.<\/strong><\/p>\n\n\n\n

With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark<\/strong> has made operational excellence the key focus for 2025. \u201cLast year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,\u201d he commented.<\/p>\n\n\n\n

With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry\u2019s most in-demand audience. Last year\u2019s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.<\/p>\n\n\n\n

To elevate the operator experience, SBC is introducing the Operator Academy<\/strong>\u2014an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.<\/p>\n\n\n\n

The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage<\/a> at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.<\/p>\n\n\n\n

Sojmark said: \u201cI was going to keep this under wraps a little longer, but we\u2019re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you\u2019ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it. <\/p>\n\n\n\n

\u201cGary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we\u2019re bringing him\u2014and his infectious personality\u2014to our Super Stage. This is huge!\u201d the CEO added.<\/p>\n\n\n\n

The industry\u2019s biggest party,  The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set\u2014headlined by none other than Alok<\/strong>.<\/p>\n\n\n\n

SBC\u2019s Event Director Paul Mills<\/strong> commented: \u201cAlok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We\u2019re thrilled he\u2019ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet\u2014currently in the top 10 worldwide\u2014will be part of this. We\u2019ll be announcing his name soon.\u201d<\/p>\n\n\n\n

The INFINITY Lisbon won\u2019t be the only SBC evening event featuring superstar DJs. This year\u2019s opening party, held in partnership with Pin-Up<\/strong> on Tuesday, September 16, will bring Joel Corry <\/strong>and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.<\/p>\n\n\n\n

Among this year\u2019s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight\u2014the Affiliate Leaders Awards\u2014set to complement the prestigious SBC Awards 2025<\/strong> by celebrating excellence in the affiliate space.<\/p>\n\n\n\n

Sojmark added: \u201cIt\u2019s impossible to highlight everything that goes into this event, so I\u2019ll just say this: this year, we\u2019re building an event that\u2019s not just bigger, but smarter. Yes, once again, we\u2019re growing the event\u2014and that\u2019s great, a testament to the success it witnessed last year. <\/p>\n\n\n\n

\u201cBut when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that\u2019s the only way forward for the Greatest Show in Gaming.\u201d<\/p>\n\n\n\n

Get your ticket to SBC Summit 2025.<\/a><\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel!<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.  The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry\u2019s most results-driven event. The flagship event, which drew attendees from […]<\/p>\n","protected":false},"author":10,"featured_media":8736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,7,1,564],"tags":[8883,3155,3877,11843,671,11840,5506,1171,9196,423,11841,11842],"class_list":["post-8735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-igaming","category-news","category-slider","tag-affiliate-leaders-summit","tag-betting-industry","tag-business-development","tag-casino-industry","tag-exhibition","tag-gaming-conference-business-networking","tag-industry-leaders","tag-lisbon","tag-payment-expert-summit","tag-rasmus-sojmark","tag-sbc-2025-summit","tag-tech-innovations"],"yoast_head":"\nSBC Summit 2025: bigger, smarter and with more surprises - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/03\/10\/sbc-summit-2025-bigger-smarter-and-with-more-surprises\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Summit 2025: bigger, smarter and with more surprises - 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