{"id":8825,"date":"2025-03-18T10:02:35","date_gmt":"2025-03-18T10:02:35","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8825"},"modified":"2025-03-18T10:02:40","modified_gmt":"2025-03-18T10:02:40","slug":"bet365-signs-an-agreement-with-alt-sports-data-as-part-of-the-latest-sports-data-deal","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/03\/18\/bet365-signs-an-agreement-with-alt-sports-data-as-part-of-the-latest-sports-data-deal\/","title":{"rendered":"bet365 Signs an Agreement With ALT Sports Data as Part of the Latest Sports Data Deal"},"content":{"rendered":"\n<p><strong>ALT Sports Data<\/strong> will begin the supply of sports data engagement tools to igaming operator <strong>bet365<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Both companies will look to expand the betting experience for a wider target demographic, simultaneously leveraging bet365\u2019s market expertise and ALT Sports Data\u2019s existing sports partnerships.<\/p>\n\n\n\n<p>A bet365 spokesperson said: \u201cALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader.<\/p>\n\n\n\n<p>\u201cWe look forward to integrating new developments as we continue to create the best player experience for our customers.\u201d<\/p>\n\n\n\n<p>One of the priorities that bet365 and ALT Sports Data will focus on is the introduction of growth opportunities for sports that have been traditionally underrepresented in betting.<\/p>\n\n\n\n<p>The partnership is a significant boost for ALT Sports Data, which seems to be chasing a podium spot in the highly competitive sports data space \u2013 a tough sector home to big players like <strong>Genius Sports, Stats Perform <\/strong>and<strong> Sportradar.<\/strong><\/p>\n\n\n\n<p>Its deal with bet365 comes just a couple of weeks after it secured a data rights deal with <strong>Formula One. <\/strong>Partnering with one of the world\u2019s biggest sports organisations and betting firms in the same quarter suggests that the company is looking to establish itself as a serious contender in sports data and tech.<\/p>\n\n\n\n<p><strong>Joe Dunnigan<\/strong>, Founder and CEO of ALT Sports Data, added: \u201cWe are thrilled to collaborate with bet365, a true global leader in sports betting. This partnership marks a significant step in our mission to bring alternative sports into the mainstream.&nbsp;<\/p>\n\n\n\n<p>\u201cBy providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of\u00a0sports fans.\u201d<\/p>\n\n\n\n<p>Meanwhile, bet365 has been making a lot of moves on the sports betting front lately, most recently introducing its <strong>Super Sub<\/strong> bet feature. It allows for wagers on certain players to roll over to their replacement if they get substituted in-game.<\/p>\n\n\n\n<p>The launch comes in a time of increasing international competition, with <strong>Paddy Power<\/strong> and <strong>William Hill<\/strong> also launching their own versions of the offering.<\/p>\n\n\n\n<p>SBC\u2019s Managing Editor, <strong>Jessica Welman<\/strong>, and SBC News\u2019 Editor, <strong>Ted Orme-Claye<\/strong>, were both recently on the iGaming Daily podcast to dive deeper into the Super Sub feature. <\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALT Sports Data will begin the supply of sports data engagement tools to igaming operator bet365.&nbsp; Both companies will look to expand the betting experience for a wider target demographic, simultaneously leveraging bet365\u2019s market expertise and ALT Sports Data\u2019s existing sports partnerships. A bet365 spokesperson said: \u201cALT Sports Data provides us with access to an [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,7,1],"tags":[11749,266,884,308,2818,936,11930,3605,56,503,10005,2162,2855],"class_list":["post-8825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-igaming","category-news","tag-alt-sports-data","tag-bet365","tag-bookmakers","tag-formula-1","tag-gaming-industry","tag-genius-sports","tag-joe-dunnigan","tag-online-gaming","tag-partnership","tag-sportradar","tag-sports-bets","tag-sports-data","tag-stats-perform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>bet365 Signs an Agreement With ALT Sports Data as Part of the Latest Sports Data Deal - 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