{"id":8853,"date":"2025-03-19T12:39:32","date_gmt":"2025-03-19T12:39:32","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8853"},"modified":"2025-03-19T12:39:37","modified_gmt":"2025-03-19T12:39:37","slug":"swedish-regulator-suspends-gg-bet","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/03\/19\/swedish-regulator-suspends-gg-bet\/","title":{"rendered":"Swedish Regulator Suspends GG.Bet"},"content":{"rendered":"\n<p><strong>Spelinspektionen<\/strong>, the Swedish gambling authority, has found <strong>GG.Bet <\/strong>to be in breach of Swedish gambling law.&nbsp;<\/p>\n\n\n\n<p>After an investigation, the regulator found that when accessing the domain owned by <strong>ASG 360 Services Ltd <\/strong>from a Swedish-based IP address, the pre-selected currency was Swedish Krona (SEK).&nbsp;<\/p>\n\n\n\n<p>Additional details around the investigation revealed that Swedish-based customers were in no way prevented from opening an account with ASG 360 Services. The company currently has no licence for the Swedish market.<\/p>\n\n\n\n<p>Headquartered in Cyprus, the company also operates 20 additional domains that were listed by Spelinspektion. Some have been found to offer marketing in Swedish, the regulator further noted.\u00a0<\/p>\n\n\n\n<p><strong>Sweden\u2019s rulebook&nbsp;<\/strong><\/p>\n\n\n\n<p>The Swedish Gambling Act strictly prohibits any type of gambling targeting the Swedish market unless the necessary requirements \u2013 one of which is having a local license \u2013 are met.&nbsp;<\/p>\n\n\n\n<p>It is within Spelinspektionen\u2019s powers to request the ceasing of unregulated services with immediate effect, which it has also done in this case.<\/p>\n\n\n\n<p>According to the regulator\u2019s rulebook, \u201cthe purpose of the regulation is to channel gambling into offers from responsible, reliable and controllable players\u201d.<\/p>\n\n\n\n<p>A key factor for this conclusion not only for ASG 360 and GG.Bet but for all other unlicensed operators is whether their offering is found to be targeting the Swedish market.&nbsp;<\/p>\n\n\n\n<p>This decision is based on three criteria \u2013 whether the website contains text in Swedish, whether it offers SEK payments, or whether a Sweden-based player can register and open an account.&nbsp;<\/p>\n\n\n\n<p>\u201cThe Swedish Gambling Authority has assessed that ASG 360 Services Limited provides games in Sweden because the company offers SEK as a selectable currency on the gg.bet website, which is pre-selected when accessing the website from a Swedish IP address,\u201d the regulator said.<\/p>\n\n\n\n<p>\u201cThis indicates that Sweden is one of the markets that the company is targeting. Furthermore, the company markets itself to Swedish consumers through both direct marketing and marketing via affiliates.\u201d<\/p>\n\n\n\n<p>Spelinspektionen further said that it failed to obtain a response from ASG 360 Services Ltd.\u00a0<\/p>\n\n\n\n<p>SBC News has also reached out to GG.Bet for comment.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spelinspektionen, the Swedish gambling authority, has found GG.Bet to be in breach of Swedish gambling law.&nbsp; After an investigation, the regulator found that when accessing the domain owned by ASG 360 Services Ltd from a Swedish-based IP address, the pre-selected currency was Swedish Krona (SEK).&nbsp; Additional details around the investigation revealed that Swedish-based customers were [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1,24],"tags":[46,3494,207,116,3176,201,9091],"class_list":["post-8853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","category-regulations","tag-gambling","tag-ggbet","tag-license","tag-regulation","tag-spelinspektionen","tag-sweden","tag-violation-of-the-law"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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