{"id":8965,"date":"2025-03-28T11:04:05","date_gmt":"2025-03-28T11:04:05","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=8965"},"modified":"2025-03-28T11:04:10","modified_gmt":"2025-03-28T11:04:10","slug":"francaise-des-jeux-becomes-fdj-united-rebranding-amid-european-expansion","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/03\/28\/francaise-des-jeux-becomes-fdj-united-rebranding-amid-european-expansion\/","title":{"rendered":"Fran\u00e7aise des Jeux Becomes FDJ United: Rebranding Amid European Expansion"},"content":{"rendered":"\n<p>In March 2025, <strong>La Fran\u00e7aise des Jeux (FDJ)<\/strong>, the operator of France\u2019s national lottery and one of the country\u2019s largest bookmakers, announced its rebranding to <strong>FDJ United.<\/strong><\/p>\n\n\n\n<p>This move reflects the company\u2019s efforts to strengthen its position in the European market following major acquisitions, including <strong>Premier Lotteries Ireland<\/strong> and the Swedish gambling group <strong>Kindred<\/strong>.<\/p>\n\n\n\n<p>The new name combines the traditional \u201cFDJ\u201d with \u201cUnited,\u201d emphasizing the company\u2019s international development and business diversification.<\/p>\n\n\n\n<p><strong>St\u00e9phane Pallez,<\/strong> Chairwoman and CEO of FDJ United, highlighted that the betting and gaming industry continues to evolve both in France and internationally. She noted that the company\u2019s initial public offering in 2019 marked a key milestone, and the recent acquisition of Kindred opens new opportunities for further growth.<\/p>\n\n\n\n<p>The rebranding has elicited mixed reactions. Some critics argue that adopting an English name undermines the company\u2019s French traditions and represents an unnecessary concession to the English language.<\/p>\n\n\n\n<p>Former MP <strong>Jacques Myard<\/strong> expressed strong opposition, stating, \u201cIt\u2019s a scandal\u2026 It\u2019s inadmissible and I can only denounce it strongly.\u201d<\/p>\n\n\n\n<p>Despite the controversy, FDJ United reported significant revenue growth for 2024. The company also introduced a new management team and unveiled a new brand slogan: <em>\u201cPlayful. Play fair. Play forward.\u201d<\/em><\/p>\n\n\n\n<p>While the official name has changed to FDJ United, the company will continue to use \u201cFDJ\u201d as its trade name within France, maintaining its national identity.<\/p>\n\n\n\n<p>This rebranding marks an important milestone in FDJ United\u2019s development, demonstrating the company\u2019s ambition to strengthen its position in the European gaming market while blending its French roots with global aspirations.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March 2025, La Fran\u00e7aise des Jeux (FDJ), the operator of France\u2019s national lottery and one of the country\u2019s largest bookmakers, announced its rebranding to FDJ United. This move reflects the company\u2019s efforts to strengthen its position in the European market following major acquisitions, including Premier Lotteries Ireland and the Swedish gambling group Kindred. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,60,1],"tags":[73,1582,869,12072,788,7173,61,9861,4463,10039],"class_list":["post-8965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-lottery","category-news","tag-bookmaker","tag-expansion","tag-fdj","tag-fdj-united","tag-france","tag-kindred","tag-lottery","tag-premier-lotteries-ireland","tag-rebranding","tag-stephane-pallez"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fran\u00e7aise des Jeux Becomes FDJ United: Rebranding Amid European Expansion - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"In March 2025, La Fran\u00e7aise des Jeux (FDJ), the operator of France\u2019s national lottery and one of the country\u2019s largest bookmakers, announced its rebranding to FDJ United.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/03\/28\/francaise-des-jeux-becomes-fdj-united-rebranding-amid-european-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fran\u00e7aise des Jeux Becomes FDJ United: Rebranding Amid European Expansion - 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