{"id":9017,"date":"2025-04-02T14:11:41","date_gmt":"2025-04-02T13:11:41","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9017"},"modified":"2025-04-02T14:11:47","modified_gmt":"2025-04-02T13:11:47","slug":"concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/","title":{"rendered":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market"},"content":{"rendered":"\n<p><strong>New Zealand<\/strong> has turned its attention to <strong>influencers<\/strong> promoting casino content at a time of heightened political focus on the betting and gaming sector.<\/p>\n\n\n\n<p>The country is not alone in finding frustration with influencers of late with gambling marketing and the role social media personalities can play in this falling under an increasingly bright regulatory spotlight.<\/p>\n\n\n\n<p>According to <strong>Radio New Zealand (RNZ)<\/strong>, the <strong>Department of Internal Affairs (DIA) <\/strong>is issuing takedown notices to influencers promoting overseas gaming firms.<\/p>\n\n\n\n<p>Influencers have been live streaming their use of these firms\u2019 products, carrying out promotional giveaways and similar activities, and have been posting links to offshore companies\u2019 websites, the DIA told RNZ.<\/p>\n\n\n\n<p>This violates the terms of New Zealand\u2019s Gambling Act, which prohibits New Zealanders from advertising online gaming firms. It also comes ahead of the launch of an online casino market in New Zealand, which the state-backed <strong>TAB<\/strong> gaming group has some reservations about.<\/p>\n\n\n\n<p><strong>SkyCity Entertainment Group<\/strong>, the biggest land-based casino operator in the country, is also concerned about the impacts of an open online casino market \u2013 but the TAB\u2019s betting partner, <strong>Entain<\/strong>, did not seem as fazed when contacted by SBC News earlier this month.<\/p>\n\n\n\n<p>Meanwhile, the controversy around influencers shows the difficult challenge faced by regulators when it comes to governing betting marketing. Like other sectors, influencers have become increasingly important for operators looking to engage with a highly digitally-driven consumer base.<\/p>\n\n\n\n<p>This approach has come across hurdles in both white and grey markets. In the UK for example, a <strong>PokerStars<\/strong> advert featuring two influencers was ordered to be taken down by the <strong>Advertising Standards Association (ASA)<\/strong>.<\/p>\n\n\n\n<p>In other markets in the midst of transition, like Brazil, the new legal market has highlighted the prevalence of influencers promoting grey market unlicensed operators as a lingering problem. It seems that stakeholders in New Zealand share similar concerns.<\/p>\n\n\n\n<p>New Zealand\u2019s DIA told RMZ that it is considering harsh measures to address this issue. The Department informed the outlet that influencers which continue to breach the Gambling Act could be hit with fines of up to <strong>NZ$10,000 (\u00a34,378)<\/strong>.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector. The country is not alone in finding frustration with influencers of late with gambling marketing and the role social media personalities can play in this falling under an increasingly bright regulatory [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[12131,4342,12132,12130,11275,2964,1522,8830,3986],"class_list":["post-9017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-advertising-standards-association","tag-asa","tag-department-of-home-affairs","tag-dia","tag-influencers","tag-new-zealand","tag-pokerstars","tag-skycity-entertainment-group","tag-tab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T13:11:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T13:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market\",\"datePublished\":\"2025-04-02T13:11:41+00:00\",\"dateModified\":\"2025-04-02T13:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\"},\"wordCount\":369,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg\",\"keywords\":[\"Advertising Standards Association\",\"ASA\",\"Department of Home Affairs\",\"DIA\",\"influencers\",\"New Zealand\",\"Pokerstars\",\"SkyCity Entertainment Group\",\"tab\"],\"articleSection\":[\"Gambling\",\"News\",\"Regulations\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\",\"name\":\"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg\",\"datePublished\":\"2025-04-02T13:11:41+00:00\",\"dateModified\":\"2025-04-02T13:11:47+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg\",\"width\":660,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN","description":"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/","og_locale":"en_GB","og_type":"article","og_title":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN","og_description":"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.","og_url":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-04-02T13:11:41+00:00","article_modified_time":"2025-04-02T13:11:47+00:00","og_image":[{"width":660,"height":330,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market","datePublished":"2025-04-02T13:11:41+00:00","dateModified":"2025-04-02T13:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/"},"wordCount":369,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg","keywords":["Advertising Standards Association","ASA","Department of Home Affairs","DIA","influencers","New Zealand","Pokerstars","SkyCity Entertainment Group","tab"],"articleSection":["Gambling","News","Regulations"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/","url":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/","name":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg","datePublished":"2025-04-02T13:11:41+00:00","dateModified":"2025-04-02T13:11:47+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/Influencers-a-growing-concern-for-New-Zealand-ahead-of-market-transition.jpg","width":660,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/04\/02\/concerns-raised-in-new-zealand-due-to-influencers-ahead-of-new-gambling-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Concerns Raised in New Zealand Due to Influencers Ahead of New Gambling Market"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=9017"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9017\/revisions"}],"predecessor-version":[{"id":9019,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9017\/revisions\/9019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/9018"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=9017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=9017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=9017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}