{"id":9023,"date":"2025-04-03T09:58:29","date_gmt":"2025-04-03T08:58:29","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9023"},"modified":"2025-04-03T09:58:34","modified_gmt":"2025-04-03T08:58:34","slug":"scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/","title":{"rendered":"Scandal Surrounding God55: Allegations of a \u201cFake\u201d License Following Deal with Birmingham City and Tom Brady"},"content":{"rendered":"\n<p><strong>Birmingham City FC\u2019s<\/strong> partner, <strong>God55<\/strong>, which is partially owned by <strong>Tom Brady<\/strong>, has come under investigation after <strong>Insider Sport<\/strong> and <strong>iGaming Expert <\/strong>discovered that the operator\u2019s website misleads users by falsely claiming to hold a license from the <strong>Malta Gaming Authority (MGA).<\/strong><\/p>\n\n\n\n<p>The partnership, announced on March 14, established God55 as the official Asian betting partner of the <strong>English Football League (EFL) <\/strong>club.<\/p>\n\n\n\n<p>In the official press release, God55 was described as \u201cone of the biggest and most trusted brands in the online gaming industry.\u201d The Malaysia-based operator claims to be licensed by MGA, the <strong>Philippine Amusement and Gaming Corporation (PAGCOR), <\/strong>and<strong> the Cura\u00e7ao Gaming Authority (CGA).<\/strong><\/p>\n\n\n\n<p>However, an iGaming Expert investigation found no evidence that God55 holds a valid license from any of these regulators.<\/p>\n\n\n\n<p>When contacted, MGA officially stated that God55 is not a licensed operator and that \u201cany references to the authority are therefore false and misleading.\u201d<\/p>\n\n\n\n<p>As a result, following iGaming Expert\u2019s publication, MGA has launched its own investigation into God55\u2019s activities.<\/p>\n\n\n\n<p><strong>What This Means for Birmingham City<\/strong><\/p>\n\n\n\n<p>Since NFL legend Tom Brady announced his partial ownership of the St. Andrew\u2019s-based club in August 2023, Birmingham City has secured major sponsorship deals with brands such as <strong>Nike, Delta, <\/strong>and<strong> Coral<\/strong>. Therefore, the announcement of another commercial partnership was not surprising.<\/p>\n\n\n\n<p>However, the God55 deal has drawn special attention from Insider Sport, particularly given the recent controversies surrounding Asian bookmakers sponsoring English football clubs.<\/p>\n\n\n\n<p>Last year, <strong>Nottingham Forest<\/strong> and <strong>Crystal Palace <\/strong>received warnings from the <strong>UK Gambling Commission (UKGC)<\/strong> over their partnerships with <strong>Kaiyun Sports,<\/strong> an Asian betting operator that was unlicensed in the UK.<\/p>\n\n\n\n<p>Now, Birmingham City finds itself in a similar situation. The UKGC has warned football clubs about potential legal action for failing to meet standards in betting sponsorship agreements. If found guilty of insufficient due diligence, club officials could face fines or even imprisonment.<\/p>\n\n\n\n<p>According to the UKGC, clubs are required to conduct thorough checks on sponsors, especially those unfamiliar with the UK market. In the case of Nottingham Forest and Crystal Palace, Kaiyun Sports was at least licensed in the UK when the deal was signed.<\/p>\n\n\n\n<p>Despite this, Birmingham City chose to partner with God55, which, as uncovered by Insider Sport and iGaming Expert, appears to lack a license in any global jurisdiction\u2014a fact that took investigators just 30 minutes to verify.<\/p>\n\n\n\n<p>As of now, Birmingham City FC has not issued an official statement on the matter.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birmingham City FC\u2019s partner, God55, which is partially owned by Tom Brady, has come under investigation after Insider Sport and iGaming Expert discovered that the operator\u2019s website misleads users by falsely claiming to hold a license from the Malta Gaming Authority (MGA). The partnership, announced on March 14, established God55 as the official Asian betting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,31,12],"tags":[12135,884,149,46,12133,4005,207,338,155,305,12134],"class_list":["post-9023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sponsorship","category-sport","tag-birmingham-city","tag-bookmakers","tag-football","tag-gambling","tag-god55","tag-investigation","tag-license","tag-mga","tag-online-betting","tag-sponsorship","tag-tom-brady"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scandal Surrounding God55: Allegations of a \u201cFake\u201d License Following Deal with Birmingham City and Tom Brady - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Birmingham City FC\u2019s partner, God55, which is partially owned by Tom Brady, has come under investigation after Insider Sport and iGaming Expert discovered that the operator\u2019s website misleads users by falsely claiming to hold a license from the Malta Gaming Authority (MGA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scandal Surrounding God55: Allegations of a \u201cFake\u201d License Following Deal with Birmingham City and Tom Brady - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Birmingham City FC\u2019s partner, God55, which is partially owned by Tom Brady, has come under investigation after Insider Sport and iGaming Expert discovered that the operator\u2019s website misleads users by falsely claiming to hold a license from the Malta Gaming Authority (MGA).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T08:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T08:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/God55-faces-false-licence-investigation-after-deal-with-Tom-Bradys-Birmingham-City.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Scandal Surrounding God55: Allegations of a \u201cFake\u201d License Following Deal with Birmingham City and Tom Brady\",\"datePublished\":\"2025-04-03T08:58:29+00:00\",\"dateModified\":\"2025-04-03T08:58:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\"},\"wordCount\":434,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/04\/God55-faces-false-licence-investigation-after-deal-with-Tom-Bradys-Birmingham-City.jpg\",\"keywords\":[\"Birmingham City\",\"bookmakers\",\"Football\",\"gambling\",\"God55\",\"Investigation\",\"license\",\"MGA\",\"Online Betting\",\"sponsorship\",\"Tom Brady\"],\"articleSection\":[\"Betting\",\"Football\",\"News\",\"Sponsorship\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/04\/03\/scandal-surrounding-god55-allegations-of-a-fake-license-following-deal-with-birmingham-city-and-tom-brady\/\",\"name\":\"Scandal Surrounding God55: Allegations of a \u201cFake\u201d License Following Deal with Birmingham City and Tom Brady - 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