{"id":9079,"date":"2025-04-08T09:44:09","date_gmt":"2025-04-08T08:44:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9079"},"modified":"2025-04-08T09:44:14","modified_gmt":"2025-04-08T08:44:14","slug":"brazilian-football-could-become-new-gambling-sponsorship-hub","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/brazilian-football-could-become-new-gambling-sponsorship-hub\/","title":{"rendered":"Brazilian Football Could Become New Gambling Sponsorship Hub"},"content":{"rendered":"\n<p>The focus on gambling sponsorships in football has intensified, particularly in Europe, though <strong>Brazil<\/strong> seems to be emerging as a hotspot for these agreements.<\/p>\n\n\n\n<p>Currently, only two teams in <strong>Brazil\u2019s Serie A<\/strong> don\u2019t have a betting brand as their primary sponsor, while in the second division, 70% of clubs are partnered with sportsbooks.<\/p>\n\n\n\n<p>While these figures highlight strong support from the gambling sector for Brazilian football, they also raise concerns about sustainability, especially if Brazil\u2019s government follows the trends seen in Europe in recent years.<\/p>\n\n\n\n<p><strong>SBC Noticias<\/strong> explored this issue during a panel at the recent <strong>SBC Summit Rio<\/strong>, featuring<strong> F\u00e1bio Wolff<\/strong>, Director of <strong>Wolff Sports<\/strong> and Marketing, <strong>Henrique Gutierres<\/strong>, CMO at<strong> Vasco da Gama Saf<\/strong>, and<strong> Marcos Senna,<\/strong> Marketing Director of <strong>Flamengo<\/strong>.<\/p>\n\n\n\n<p>As reported by the publication, Wolff emphasised the critical role of the gambling industry in Brazilian football, noting that 108 clubs have secured sponsorships with companies in the sector.<\/p>\n\n\n\n<p>He said: \u201cBrazilian football today cannot be sustained without the betting industry. Bookmakers invest amounts 15 times higher than companies in other segments.\u201d<\/p>\n\n\n\n<p>Gambling companies are ideal partners for sports organisations, given their products\u2019 strong connection to the industry. Sponsorships are also proven to be highly effective for sportsbooks, not only boosting exposure, but also enabling companies to connect with a club\u2019s fanbase.<\/p>\n\n\n\n<p><strong>Sportingbet<\/strong>, which became the master sponsor of <strong>Palmeiras<\/strong> in January, discussed this connection with fans in a recent interview with SBC Noticias.<\/p>\n\n\n\n<p><strong>Dimitri Ara\u00fajo<\/strong>, Head of Marketing at Sportingbet, said: \u201cI think it\u2019s already happening. We organised a pool with ads for the fans. We always want to do great things, that vision not simply the conversion, bring to the platform.<\/p>\n\n\n\n<p>\u201cSo, in the first of them, we thought about using the benefits that the contract brings us, and for example, promoting a moment with the Palmeiras stars. So right away we opened it up with this to try to bring something that the fans believe has value.\u201d<\/p>\n\n\n\n<p>A similar perspective was shared by <strong>Betano<\/strong> last year, which holds the title rights to Brazil\u2019s Serie A and Serie B.&nbsp;<\/p>\n\n\n\n<p>For these reasons, Brazil\u2019s statistics mirror trends seen in European leagues, though the situation is starting to shift due to increasing pressure from governments and advocacy groups to limit gambling\u2019s exposure to customers.<\/p>\n\n\n\n<p>The <strong>Premier League <\/strong>has voluntarily decided to ban front-of-shirt sponsorships at the beginning of the 2026\/27 season. In Belgium, the <strong>Kansspelcommissie (KSC), Belgium\u2019s Gaming Commission<\/strong>, has implemented stricter rules on gambling sponsorships.<\/p>\n\n\n\n<p>Given that Belgium and the UK have more mature gambling markets compared to Brazil, direct comparisons are not entirely fair. However, Brazil\u2019s reliance on sponsorships from the gambling sector could become costly in the years to come.<\/p>\n\n\n\n<p>Despite the actions taken in response to external pressure, Belgian clubs have been criticised for exploiting loopholes in the legislation, allowing them to continue partnering with gambling companies in the form of \u2018infotainment\u2019 agreements.<\/p>\n\n\n\n<p>Additionally, the Premier League will still permit gambling sponsors on sleeves, training kits, and other branding around stadiums. This suggests that while change is underway, neither league is fully prepared to part ways with the revenue generated by betting brands.<\/p>\n\n\n\n<p>That said, Brazil may find ways to protect these crucial sponsorship deals. For example, Premier League clubs have faced criticism for partnering with casinos and sportsbooks that aren\u2019t available in the UK, offering little value to local supporters.<\/p>\n\n\n\n<p>If Brazil can ensure that its clubs prioritise fan interests in these deals, it would already represent an improvement over the UK. Furthermore, by promoting responsible gambling, Brazil could avoid the backlash from advocacy groups lobbying for stricter regulations.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements. Currently, only two teams in Brazil\u2019s Serie A don\u2019t have a betting brand as their primary sponsor, while in the second division, 70% of clubs are partnered with sportsbooks. While these [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,5,1,564,12],"tags":[12189,710,1538,1184,12188,90,7557,11248,691,5203,317,1669,398],"class_list":["post-9079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-gambling","category-news","category-slider","category-sport","tag-belgian-gambling-commission","tag-belgium","tag-betano","tag-brazil","tag-dimitri-araujo","tag-europe","tag-kansspelcommissie","tag-ksc","tag-premier-league","tag-sbc-summit-rio","tag-serie-a","tag-sportingbet","tag-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brazilian Football Could Become New Gambling Sponsorship Hub - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/brazilian-football-could-become-new-gambling-sponsorship-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brazilian Football Could Become New Gambling Sponsorship Hub - 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