{"id":9081,"date":"2025-04-08T12:02:07","date_gmt":"2025-04-08T11:02:07","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9081"},"modified":"2025-04-08T12:02:17","modified_gmt":"2025-04-08T11:02:17","slug":"google-reverses-gambling-ad-ban-in-lagos","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/google-reverses-gambling-ad-ban-in-lagos\/","title":{"rendered":"Google Reverses Gambling Ad Ban in Lagos"},"content":{"rendered":"\n

In a sweeping change for the Nigerian gambling market, shortly after placing a comprehensive ban on gambling-related ads throughout Nigeria<\/strong>, Google<\/strong> reversed the decision in Lagos<\/strong>.<\/p>\n\n\n\n

At the beginning of 2025, Google updated its \u2018country-specific policies\u2019 related to the advertising of gambling and games for Nigerian audiences, preventing the promotion of online gambling products and offers.<\/p>\n\n\n\n

However, as reported by iGaming Afrika<\/strong>, Google will now allow ads for gambling products in Lagos State, including iGaming and sports betting, provided the activities align with the regulations set out by the Lagos State Lotteries & Gaming Authority (LSLGA)<\/strong>.<\/p>\n\n\n\n

Alongside gaining the necessary licence from the LSLGA, advertisers must gain certification from Google.<\/p>\n\n\n\n

Google\u2019s initial decision to block gambling advertisements was thought to be in response to a November Supreme Court that shifted the regulation of Nigeria\u2019s gambling industry away from federal control.<\/p>\n\n\n\n

The decision invalidated the National Lottery Act 2005, transferring the authority to regulate lotteries and games of chance from the legislative assemblies of the various states within Nigeria.<\/p>\n\n\n\n

The shift followed longstanding tensions between state and federal regulators that dated back to 2008 when the Lagos state government argued that \u2018lottery\u2019 should be considered a residual matter rather than an exclusive legislative jurisdiction of the federal government.<\/p>\n\n\n\n

At the time, it was reported that Google was working towards enabling operators to run state-targeted ads, and this is now evidently the case in Lagos, offering new opportunities for operators present in the state.<\/p>\n\n\n\n

As the regulatory landscape of Nigeria and many other countries across Africa continues to change, so do the player trends in the region.<\/p>\n\n\n\n

Tekkorp\u2019s Conor O\u2019Donovan<\/strong> previously spoke to iGaming Expert<\/strong> about the current state of Africa\u2019s often fragmented market, especially focusing on the need for operators to follow the changing trends in mobile money.<\/p>\n\n\n\n

He said: \u201cIf mobile money is starting to proliferate or it\u2019s showing early signs of prosperity, you know, that\u2019s a market with real potential to ride out over the next couple of years, because once mobile money grows, so does the betting industry. They go hand in hand, essentially.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

In a sweeping change for the Nigerian gambling market, shortly after placing a comprehensive ban on gambling-related ads throughout Nigeria, Google reversed the decision in Lagos. At the beginning of 2025, Google updated its \u2018country-specific policies\u2019 related to the advertising of gambling and games for Nigerian audiences, preventing the promotion of online gambling products and […]<\/p>\n","protected":false},"author":7,"featured_media":7962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[12193,510,12192,12191,12190,1378,12065],"class_list":["post-9081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-conor-odonovan-2","tag-google","tag-lagos","tag-lagos-state-lotteries-gaming-authority","tag-lslga","tag-nigeria","tag-tekkorp"],"yoast_head":"\nGoogle Reverses Gambling Ad Ban in Lagos - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"In a sweeping change for the Nigerian gambling market, shortly after placing a comprehensive ban on gambling-related ads throughout Nigeria, Google reversed the decision in Lagos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/google-reverses-gambling-ad-ban-in-lagos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Reverses Gambling Ad Ban in Lagos - 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