{"id":9083,"date":"2025-04-08T14:19:02","date_gmt":"2025-04-08T13:19:02","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9083"},"modified":"2025-04-08T14:19:08","modified_gmt":"2025-04-08T13:19:08","slug":"allwyn-strengthens-market-position-with-certifications-from-european-and-world-lottery-associations","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/allwyn-strengthens-market-position-with-certifications-from-european-and-world-lottery-associations\/","title":{"rendered":"Allwyn Strengthens Market Position with Certifications from European and World Lottery Associations"},"content":{"rendered":"\n<p><strong>Allwyn UK<\/strong> has received two important certifications that demonstrate its commitment to responsible gaming principles. The National Lottery operator achieved certification under the <strong>European Lotteries (EL) <\/strong>Responsible Gaming Standard and reached the fourth, highest level of the <strong>World Lottery Association\u2019s (WLA) <\/strong>Responsible Gaming Framework.<\/p>\n\n\n\n<p>These internationally recognized certificates confirm that the operators implements high standards of player protection and adheres to safety principles in the organization of lottery games.<\/p>\n\n\n\n<p>Allwyn\u2019s CEO, <strong>Andria Vidler<\/strong>, commented: \u201cJust over a year on from taking over as The National Lottery operator, we\u2019re delighted to announce that we\u2019ve achieved these important EL and\u202fWLA Responsible Gaming Certifications.<\/p>\n\n\n\n<p>\u201cNational Lottery games are specially designed to be safe and secure, ensuring they don\u2019t appeal to underage or vulnerable players.<\/p>\n\n\n\n<p>\u201cHowever, with over 30 million people routinely playing National Lottery games \u2013 raising over \u00a330m ($38.9m) a week for good causes in the process \u2013 it\u2019s crucial that we continue to do everything we can to prevent underage and excessive play.\u201d<\/p>\n\n\n\n<p>Some of the initiatives implemented by Allwyn include ensuring that its 43,500 retail partners comply with the <strong>Challenge 25 <\/strong>scheme.<\/p>\n\n\n\n<p>Using more than 8,200 mystery shoppers last year, Allwyn verified that 92.3% of National Lottery retailers correctly requested ID as proof of age.<\/p>\n\n\n\n<p>In October last year, Allwyn also introduced a limit of ten scratchcards per transaction and became a Level Two participant in the National Council on Problem Gambling\u2019s Gift Responsibly Campaign.<\/p>\n\n\n\n<p>Additionally, Allwyn integrated QR codes into in-store media screens to provide instant support to customers and launched the National Lottery Retail Training Centre to enhance employee training.<\/p>\n\n\n\n<p>In its FY2024 report, Allwyn International reported a 12% increase in revenue, reaching \u20ac8.79 billion ($9.52 billion) compared to the previous year.<\/p>\n\n\n\n<p>Vidler addrd: \u201cSo, it\u2019s great to have this external recognition of what we\u2019ve achieved so far, but we also know that our work in this area is never finished.<\/p>\n\n\n\n<p>\u201cWe plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allwyn UK has received two important certifications that demonstrate its commitment to responsible gaming principles. The National Lottery operator achieved certification under the European Lotteries (EL) Responsible Gaming Standard and reached the fourth, highest level of the World Lottery Association\u2019s (WLA) Responsible Gaming Framework. These internationally recognized certificates confirm that the operators implements high standards [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,60,1,24],"tags":[12196,12194,4234,12195,2708,518,12200,1658,4233],"class_list":["post-9083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-lottery","category-news","category-regulations","tag-allwyn-uk","tag-andria-vidler","tag-certification","tag-el","tag-national-lottery","tag-player-protection","tag-raising-standards","tag-responsible-gaming","tag-wla"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allwyn Strengthens Market Position with Certifications from European and World Lottery Associations - 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