{"id":9086,"date":"2025-04-08T14:24:55","date_gmt":"2025-04-08T13:24:55","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9086"},"modified":"2025-04-08T14:25:00","modified_gmt":"2025-04-08T13:25:00","slug":"affiliate-leaders-summit-key-trends-and-tools-at-sbc-america-summit","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/08\/affiliate-leaders-summit-key-trends-and-tools-at-sbc-america-summit\/","title":{"rendered":"Affiliate Leaders Summit: Key Trends and Tools at SBC America Summit"},"content":{"rendered":"\n<p>As <a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-americas\/\"><strong>SBC Summit Americas<\/strong><\/a> heads to Florida\u2019s Broward County Convention Center this May, the spotlight will shine on the <a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-americas\/affiliate-leaders-summit\/\"><strong>Affiliate Leaders Summit<\/strong><\/a><strong>, <\/strong>a dedicated hub for affiliate marketers operating across North and Latin America.<\/p>\n\n\n\n<p>Positioned within the wider event, the summit offers not just a tailored expo area but also a sharp, strategy-driven content program built specifically for performance marketing professionals.<\/p>\n\n\n\n<p>The Affiliate Leaders Summit agenda features eight top-tier panels, each curated to address the most pressing topics in the affiliate space \u2014 from acquisition, SEO, and retention, to regional growth strategies and influencer regulation.<\/p>\n\n\n\n<p>Featuring expert insights from leading affiliates, operators, and digital marketing specialists, the summit delivers both tactical knowledge and big-picture thinking to help affiliates stay ahead in an increasingly competitive landscape.<\/p>\n\n\n\n<p>As players become better-versed in building custom parlays and blending bets for higher ROI, affiliates must evolve their offers, UX, and retention strategies to stay ahead of the game. <em>UX, Marketing and Retention in the War for 2025<\/em> brings together <strong>Caleb Dykema<\/strong> (CEO, <strong>Vault Sports<\/strong>), <strong>Richard Gale <\/strong>(CRO, <strong>FairPlay Sports Media<\/strong>), <strong>Jonathan Sprung <\/strong>(Business Development Director, <strong>Media Troopers<\/strong>), and <strong>Manuel Stan <\/strong>(CEO, <strong>Catena Media<\/strong>) to discuss how affiliates can refine their strategies. Moderated by <strong>Andrew Zarnett<\/strong> (Managing Director, <strong>Jefferies LLC<\/strong>),this is a must-attend for affiliates looking to future-proof their operations.<\/p>\n\n\n\n<p>Affiliates face a crowded marketplace and changing consumer behaviors, but with the right tools, they can thrive. <em>Visibility 101: SEO, Acquisition and Innovation for Affiliates<\/em> will bring together <strong>Adam Small <\/strong>(Owner, <strong>Third Planet<\/strong>) and <strong>Gustavo Moretto<\/strong> (Affiliate Consultant, <strong>PixGaming<\/strong>) to discuss how advanced SEO tactics, AI tools, and content innovation can sharpen acquisition strategies. With <strong>Gary Trask<\/strong> (Editor-in-Chief, <strong>Casino City Press\/GPWA<\/strong>) steering the discussion, this session is essential for anyone serious about sustainable affiliate growth.<br><br>Social media influencers have played a major role in shaping gaming trends. Still, their influence has led to increased discussions around the potential need to control the messages they spread. <em>The Regulation of Social Media x Influencers in Betting: Is Prevention Possible?<\/em> brings together <strong>Marco Bianchi <\/strong>(Co-Founder &amp; SVP Operations, <strong>BC Ventures<\/strong>), <strong>David Fucillo <\/strong>(Senior Director of <strong>NFL<\/strong>, <strong>NBA &amp; Sports Betting, Vox Media<\/strong>), and <strong>Carlos Sanchez <\/strong>(CEO, <strong>TipsterChat<\/strong>) to explore the challenges of controlling influencer-driven betting content. They\u2019ll discuss whether influencers can be held accountable for addiction and financial harm caused by their endorsements.<br><br>Other panels at the <a href=\"https:\/\/sbcevents.com\/en\/sbc-summit-americas\/affiliate-leaders-summit\/\">Affiliate Leaders Summit<\/a> will explore strategic growth, compliance, and data-driven decision-making, with experts discussing how affiliates can move beyond traditional M&amp;A, adapt to evolving regulatory frameworks, and leverage big data to better understand and engage their audiences.&nbsp;<\/p>\n\n\n\n<p>Additional speakers featured across our range of panels include: <strong>Alberto Sim\u00f5es <\/strong>(Director, <strong>Clever Advertising<\/strong>), <strong>Darragh Toolan<\/strong> (Co-Founder, <strong>Fortuna Edge<\/strong>), <strong>James White <\/strong>(Co-Founder &amp; COO, <strong>HotTakes<\/strong>), <strong>Joseph Sancio <\/strong>(Assistant Director of Affiliate Partnerships, <strong>Caesars Digital<\/strong>), and <strong>Laura Gago <\/strong>(COO, <strong>BETANDEAL<\/strong>).<\/p>\n\n\n\n<p>Discussing the inclusion of a dedicated Affiliate Leaders Summit at SBC Summit Americas, SBC CEO and Founder <strong>Rasmus Sojmark<\/strong> said: \u201cI\u2019ve always believed that affiliates are some of the most innovative and adaptable players in our industry.<\/p>\n\n\n\n<p>\u201cThat\u2019s why the Affiliate Leaders Summit is so important to me personally. It\u2019s a space where forward-thinking professionals can come together and tackle the big challenges head-on. As the market grows more complex across North and Latin America, having these open, strategic conversations is key to long-term success.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As SBC Summit Americas heads to Florida\u2019s Broward County Convention Center this May, the spotlight will shine on the Affiliate Leaders Summit, a dedicated hub for affiliate marketers operating across North and Latin America. Positioned within the wider event, the summit offers not just a tailored expo area but also a sharp, strategy-driven content program [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,5,1,39,41],"tags":[9359,1184,46,2818,12201,5203,10719,12202],"class_list":{"0":"post-9086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-events","8":"category-gambling","9":"category-news","10":"category-sbc-summit-latinoamerica","11":"category-sbc-summit-north-america","12":"tag-affiliate-leaders","13":"tag-brazil","14":"tag-gambling","15":"tag-gaming-industry","16":"tag-regulatory-requirements","17":"tag-sbc-summit-rio","19":"tag-thematic-panels"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Affiliate Leaders Summit: Key Trends and Tools at SBC America Summit - 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