{"id":9214,"date":"2025-04-23T10:40:30","date_gmt":"2025-04-23T09:40:30","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9214"},"modified":"2025-04-23T10:40:37","modified_gmt":"2025-04-23T09:40:37","slug":"us-and-latin-american-market-leaders-to-lead-opening-of-sbc-americas-summit","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/04\/23\/us-and-latin-american-market-leaders-to-lead-opening-of-sbc-americas-summit\/","title":{"rendered":"US and Latin American Market Leaders to Lead Opening of SBC Americas Summit"},"content":{"rendered":"\n<p><strong>SBC Summit Americas<\/strong> will open its conference agenda on Wednesday, <strong>May 14<\/strong>, at the <strong>Broward County Convention Center<\/strong> with a high-impact Leaders Track, setting the tone for a landmark event uniting North and Latin America\u2019s gaming sectors under one roof.&nbsp;<\/p>\n\n\n\n<p>The day will begin with opening remarks titled <strong>\u201cWelcome to Florida\u201d<\/strong>, delivered by <strong>Julie Brown<\/strong>, Vice Chairman and Inaugural Chairman of the Florida Gaming Control Commission &#8211; one of the state\u2019s most authoritative voices in gaming regulation. Brown played a pivotal role in establishing the Commission and brings a deep understanding of Florida\u2019s regulatory landscape, making her a fitting figure to help open the first edition of this reimagined event.<\/p>\n\n\n\n<p>The opening remarks will be followed by the conversation with <strong>Bill Miller<\/strong>, President &amp; CEO of the <strong>American Gaming Association (AGA)<\/strong> who will offer a timely exploration of how the shifting political landscape &#8211; from Capitol Hill to state regulatory conversations &#8211; is shaping the future of legal gaming in the U.S, as policymakers and regulators adapt to emerging technologies, evolving consumer behaviours, and increased scrutiny around responsible gaming.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cIt\u2019s More Fun When It\u2019s For Fun: In Conversation with DraftKings\u2019 First Chief Responsible Gaming Officer\u201d<\/strong> will shine a spotlight on one of the industry\u2019s most crucial and timely priorities: player protection. As DraftKings\u2019 first-ever Chief Responsible Gaming Officer, <strong>Lori Kalani<\/strong> will bring a fresh perspective on how the company is embedding responsible gaming practices across its platforms and player communities.<\/p>\n\n\n\n<p>SBC\u2019s Managing Editor, <strong>Jessica Welman,<\/strong> will interview <strong>Ari Borod<\/strong>, who will offer attendees an exclusive look into the bold ambitions and strategy of one of the most closely watched entrants in the U.S. sports betting market &#8211; Fanatics Betting and Gaming. As Chief Business Officer, Borod plays a central role in shaping how the powerhouse brand is differentiating itself in a saturated market, navigating regulatory hurdles, and aiming to merge commerce with gaming in innovative ways.<\/p>\n\n\n\n<p>Day One will also feature three dedicated Leaders panels, each tackling key challenges and opportunities across the Americas.&nbsp;<\/p>\n\n\n\n<p><strong>\u201cLatAm Leaders \u2013 Beyond Brazil: Balancing Growth Across LatAm\u2019s Other Markets\u201d<\/strong> will bring together a powerhouse panel of regional experts to address one of the most urgent strategic questions facing the Latin American gaming industry: how to capitalise on Brazil\u2019s explosive growth without neglecting the rest of the region. Featuring key voices from Colombia, Argentina, Peru, and beyond &#8211; including <strong>Julio C\u00e9sar Tamayo Betancur<\/strong> (President, <strong>Wplay<\/strong>), <strong>Felipe Fraga<\/strong> (CBO, <strong>EstrelaBet<\/strong>), <strong>Sebasti\u00e1n Vivot<\/strong> (Director of Modernization and Information Technologies, <strong>LOTBA<\/strong>), <strong>Ramon Glieneke<\/strong> (COO, <strong>Alea<\/strong>), and <strong>Gonzalo P\u00e9rez<\/strong> (CEO, <strong>Apuesta Total<\/strong>) &#8211; and moderated by <strong>Karen Marcela Sierra-Hughes<\/strong> (VP of LatAm, Caribbean &amp; Spain, <strong>GLI<\/strong>), this session will explore how to sustain balanced expansion and unlock untapped growth across the wider LATAM region.<\/p>\n\n\n\n<p>The <strong>\u201cSports Betting Leaders: Tech vs Sports Books \u2013 What Are the Odds?\u201d<\/strong> panel will dive into one of the most pressing debates in the U.S. sports betting landscape: whether to embrace or resist emerging technologies like AI. Featuring <strong>Stuart Simms<\/strong> (Group CEO, <strong>FairPlay Sports Media<\/strong>), <strong>Behshad Behzadi<\/strong> (Chief Product, Technology &amp; AI Officer, <strong>Sportradar<\/strong>), and <strong>Endre Nesset<\/strong> (President, <strong>Coolbet<\/strong>), this session will unpack the opportunities and challenges that come with integrating cutting-edge tools into legacy systems.<\/p>\n\n\n\n<p>Finally, the<strong> \u201ciGaming Leaders: Omnichannel Strategy for Enhanced Customer Experience\u201d<\/strong> panel will delve into how operators can create seamless, unified experiences across both digital and physical touchpoints. <strong>Kresimir Spajic <\/strong>(CEO &amp; Chair, <strong>Betfred US<\/strong>), <strong>Oliver Bartlett <\/strong>(Vice President of Gaming \u2013 Product &amp; Content, <strong>BetMGM<\/strong>), <strong>Lee Terfloth<\/strong> (Chief Interactive Officer, Gaming, <strong>Delaware North<\/strong>), <strong>Shai Frank<\/strong> (SVP Product &amp; GM Americas, <strong>Optimove<\/strong>), and <strong>Andy Mace<\/strong> (Head of Casino Personalisation, <strong>Sportradar<\/strong>) will examine whether the industry is truly maximising this potential to meet modern consumer expectations.<\/p>\n\n\n\n<p>Another key sequence of sessions will offer a deep dive into the evolution, crossover, and regulation of fantasy sports in the U.S. It will begin with <strong>\u201cThe State of Fantasy Sports in America,\u201d<\/strong> a presentation that will explore the history, skill-based game types, and monetisation models of the sector. Then, <strong>\u201cCrossover Between Fantasy Sports &amp; Sports Betting\u201d<\/strong> will examine how businesses can engage a shared audience of 70 million fans through aligned products and strategies. <strong>\u201cPaid Fantasy Sports &amp; Sports Betting \u2013 Legislation &amp; Regulation Differences\u201d<\/strong> will follow, unpacking the legal and operational contrasts between the two verticals. The block will conclude with \u201c30 Years of Sports: From the Internet\u2019s Infancy to Today\u2019s Tech,\u201d which will reflect on the industry\u2019s transformation through the lens of innovation.<\/p>\n\n\n\n<p>Capping off the day, <strong>\u201cAsk the Regulators\u201d<\/strong> will provide a rare and high-impact opportunity for operators and suppliers to engage directly with the key figures shaping U.S. gaming legislation. In this interactive Q&amp;A session, <strong>Ed Martin<\/strong> (CEO) and <strong>Tom Sage<\/strong> (VP) of the <strong>Sports Betting Regulators Association<\/strong>, alongside <strong>Shawn Fluharty<\/strong>, President of the <strong>National Council of Legislators from Gaming States<\/strong>, will offer insight into the priorities, challenges, and future direction of state-level regulation.<\/p>\n\n\n\n<p>Day Two of the event will also feature a dedicated Leaders Track, bringing together even more influential voices from North and Latin America to discuss what lies ahead for the industry.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Americas will open its conference agenda on Wednesday, May 14, at the Broward County Convention Center with a high-impact Leaders Track, setting the tone for a landmark event uniting North and Latin America\u2019s gaming sectors under one roof.&nbsp; The day will begin with opening remarks titled \u201cWelcome to Florida\u201d, delivered by Julie Brown, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1,39,41],"tags":[72,11156],"class_list":["post-9214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-sbc-summit-latinoamerica","category-sbc-summit-north-america","tag-sbc","tag-sbc-summit-americas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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