{"id":9370,"date":"2025-05-06T09:44:46","date_gmt":"2025-05-06T08:44:46","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9370"},"modified":"2025-05-06T09:44:50","modified_gmt":"2025-05-06T08:44:50","slug":"better-collective-adopts-co-ceo-model-amid-restructuring","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/06\/better-collective-adopts-co-ceo-model-amid-restructuring\/","title":{"rendered":"Better Collective Adopts Co-CEO Model Amid Restructuring"},"content":{"rendered":"\n<p>After reviewing its business operations and downgrading its financial outlook for 2024, <strong>Better Collective<\/strong> has begun a restructuring process. The sports media company has appointed co-founder and former COO <strong>Christian Kirk Rasmussen<\/strong> as co-CEO. He will serve alongside current CEO J<strong>esper S\u00f8gaard<\/strong>. Rasmussen will focus on the company\u2019s long-term strategy as a leader in affiliate marketing.<\/p>\n\n\n\n<p>The company is also changing its organizational structure.<\/p>\n\n\n\n<p>Instead of operating under a region-based model, Better Collective will now be structured into three main back-ends: publishing, paid media, and esports.<\/p>\n\n\n\n<p>\u201cThis approach will allow us to more effectively allocate resources across our key brands and move closer to our goal of becoming the leading digital sports media group,\u201d S\u00f8gaard told EGR North America.<\/p>\n\n\n\n<p>Each of the new businesses will be managed by separate management teams, allowing for a greater focus on creating shareholder value.<\/p>\n\n\n\n<p>As part of the shift, Better Collective also plans to reinvest in its core businesses, including <strong>Action Network, Playmaker, Yardbarker, RotoGrinders, and VegasInsider<\/strong>.<\/p>\n\n\n\n<p>The company began the restructuring after suffering from headcount reductions and deteriorating financial performance. In October 2024, the company laid off more than 300 employees, representing about 15% of its global workforce. In Q3 2024, Better Collective lowered its full-year revenue guidance for the first time since going public. The company had expected full-year revenue in the range of $417.3 million to $449 million, but the actual result was $386.7 million.<\/p>\n\n\n\n<p>North American operations generated $112 million in revenue in 2024, down slightly from $113 million the year before.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reviewing its business operations and downgrading its financial outlook for 2024, Better Collective has begun a restructuring process. The sports media company has appointed co-founder and former COO Christian Kirk Rasmussen as co-CEO. He will serve alongside current CEO Jesper S\u00f8gaard. Rasmussen will focus on the company\u2019s long-term strategy as a leader in affiliate [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[87,12460,93],"class_list":["post-9370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-better-collective","tag-christian-kirk-rasmussen","tag-jesper-sogaard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Collective Adopts Co-CEO Model Amid Restructuring - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"After reviewing its business operations and downgrading its financial outlook for 2024, Better Collective has begun a restructuring process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/06\/better-collective-adopts-co-ceo-model-amid-restructuring\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Collective Adopts Co-CEO Model Amid Restructuring - 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