{"id":9381,"date":"2025-05-07T09:16:15","date_gmt":"2025-05-07T08:16:15","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9381"},"modified":"2025-05-07T09:16:21","modified_gmt":"2025-05-07T08:16:21","slug":"betano-becomes-river-plate-sponsor","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/07\/betano-becomes-river-plate-sponsor\/","title":{"rendered":"Betano Becomes River Plate Sponsor"},"content":{"rendered":"\n<p><strong>Kaizen Gaming<\/strong> has activated a transformative partnership for <strong>Betano<\/strong> in <strong>South America<\/strong>, as its sportsbook becomes the new principal sponsor of <strong>Club Atl\u00e9tico River Plate<\/strong>.<\/p>\n\n\n\n<p>Dealmakers confirmed that Betano, the international sportsbook of Kaizen Gaming, has replaced <strong>Codere Online<\/strong> as the new principal sponsor of River Plate, taking over front-of-shirt coverage for the historic Buenos Aires club.<\/p>\n\n\n\n<p>The Betano sponsorship was unveiled on Sunday to fans during River\u2019s 4:1 win over V\u00e9lez Sarsfield in the Argentine Primera Divisi\u00f3n.<\/p>\n\n\n\n<p>The sponsorship carries strategic significance, as Kaizen Gaming launched Betano in the Argentine provinces of Buenos Aires and Mendoza last May. Betano made its debut to Argentine audiences by becoming the title sponsor of the <strong>Primera Divisi\u00f3n\u2019s Apertura and Clausura championships<\/strong>.<\/p>\n\n\n\n<p>Kaizen Gaming makes no secret of its ambition for Betano to become Argentina\u2019s leading online sportsbook.<\/p>\n\n\n\n<p><strong>Julio Iglesias<\/strong>, Chief Commercial Officer at Kaizen Gaming, commented: \u201cRiver Plate is a global footballing institution with one of the largest fan bases in the world. As soon as we began discussions, we knew we had found a partner who shares our drive to set the highest standards in everything we do.\u201d<\/p>\n\n\n\n<p>The agreement also supports River Plate\u2019s broader commercial strategy to expand its global reach and diversify its revenue streams. <strong>SBC Noticias<\/strong> had previously reported that Betano had been in talks to secure the sponsorship as part of River Plate\u2019s new commercial direction.<\/p>\n\n\n\n<p><strong>Jorge Brito<\/strong>, President of River Plate, stated: \u201cPartnering with Kaizen Gaming and its brand Betano marks a significant milestone for us. Their presence in 19 international markets aligns perfectly with our global vision.\u201d<\/p>\n\n\n\n<p>Although financial details have not been officially disclosed, according to SBC Noticias, \u201clocal reports estimate the deal to be worth approximately <strong>$6 million per year <\/strong>over a three-season term.\u201d<\/p>\n\n\n\n<p>The deal also reflects Kaizen Gaming\u2019s ongoing commitment to corporate social responsibility and the promotion of responsible gaming practices. The company reaffirmed its intention to work alongside River Plate and other partners to drive positive community impact.<\/p>\n\n\n\n<p>Social impact remains fundamental to the partnership, as the Senate of Argentina reviews proposals to impose federal protections and restrictions on gambling advertising to protect young and vulnerable audiences. Currently under deliberation, Federal Bills presented to the Senate include potential limits on betting sponsorships in Argentine football. Clubs have called for a balanced approach, citing the economic importance of such partnerships across the league.<\/p>\n\n\n\n<p>Backing Kaizen\u2019s approach, <strong>Stefano Di Carlo<\/strong>, River Plate\u2019s General Secretary, added: \u201cThis agreement is the result of a long-term strategy to position River Plate as a global leader in sport. That Betano chose to partner with us is a testament to the strength of our brand and project.\u201d<\/p>\n\n\n\n<p>The River Plate sponsorship deepens Kaizen Gaming\u2019s presence in South America, following the recent opening of its operating hub in S\u00e3o Paulo. Betano targets podium positions in key Latin American markets, including Argentina, Colombia, Brazil, and Peru.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaizen Gaming has activated a transformative partnership for Betano in South America, as its sportsbook becomes the new principal sponsor of Club Atl\u00e9tico River Plate. Dealmakers confirmed that Betano, the international sportsbook of Kaizen Gaming, has replaced Codere Online as the new principal sponsor of River Plate, taking over front-of-shirt coverage for the historic Buenos [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,5,1,31,12],"tags":[1538,9242,12478,8197,1360,10637,823,12480],"class_list":["post-9381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-gambling","category-news","category-sponsorship","category-sport","tag-betano","tag-codere-online","tag-jorge-brito","tag-julio-iglesias","tag-kaizen-gaming","tag-river-plate","tag-south-america","tag-stefano-di-carlo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betano Becomes River Plate Sponsor - 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