{"id":9402,"date":"2025-05-08T10:05:09","date_gmt":"2025-05-08T09:05:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9402"},"modified":"2025-05-08T10:05:14","modified_gmt":"2025-05-08T09:05:14","slug":"prace-enters-market-with-innovations-for-gambling-b2b-marketing","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/08\/prace-enters-market-with-innovations-for-gambling-b2b-marketing\/","title":{"rendered":"PRace Enters Market with Innovations for Gambling B2B Marketing"},"content":{"rendered":"\n<p>The marketing duo of <strong>Nicholas Brown<\/strong> and <strong>Aiste Garneviciene <\/strong>have launched a new venture, <strong>PRace<\/strong> \u2014 a marketing agency focused exclusively on enhancing the promotion of B2B businesses in the global gambling sector.<\/p>\n\n\n\n<p>Described as a \u201cLondon &amp; Vilnius affair,\u201d PRace was founded in response to significant gaps in standardised marketing practices aimed at improving the visibility and coverage of gambling B2B businesses and the services they offer to the multi-billion-dollar mass market.<\/p>\n\n\n\n<p>Former Account Director at <strong>Square in the Air (SiTA), Nicholas Brown<\/strong>, recounts \u201cworking a year under the radar\u201d to form PRace with co-founder <strong>Aiste Garneviciene<\/strong>, the former Chief Operations Officer (COO) of live games developer and studio <strong>BetGames<\/strong>.<\/p>\n\n\n\n<p>Speaking to <strong>SBC<\/strong>, Brown said:&nbsp; \u201cWe are here to address a significant gap in effective campaigns for B2B companies in the iGaming sector. I\u2019m honoured to have founded PRace with my friend and former client, Aiste Garneviciene.<\/p>\n\n\n\n<p>The B2B gambling space is ripe for a more sophisticated, data-led approach to marketing that goes beyond coverage to help commercial functions and disciplines. We\u2019re here to deliver exactly what modern&nbsp; B2B marketing agencies already do outside of gambling \u2013 using data-driven strategies to create demand, leads, and sales.\u201d<\/p>\n\n\n\n<p>Marking its debut, PRace boasts a team of 15 industry experts focused on optimising the planning and execution of B2B campaigns. The aim is to provide partners with \u201ceffective, data-driven lead generation and the creation of end-to-end sales funnels.\u201d<\/p>\n\n\n\n<p>Notably, PRace has secured initial accounts with Relax Gaming and Amelco Technology as founding clients, endorsing the agency\u2019s intelligence-first approach to effective coverage.<\/p>\n\n\n\n<p>Co-founder and CEO Aiste Garneviciene commented:&nbsp; \u201cAs one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand\u2014from establishing credibility and educating the market to driving qualified leads and sales.<\/p>\n\n\n\n<p>Each stage demands a different strategy, and PRace is the first agency that can deliver exactly that. We\u2019re bringing a fresh perspective, deep industry expertise, and a proven methodology that\u2019s already served 10 top-tier clients. If you\u2019re ready to make marketing your biggest growth engine\u2014get in touch!\u201d<\/p>\n\n\n\n<p><br>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing duo of Nicholas Brown and Aiste Garneviciene have launched a new venture, PRace \u2014 a marketing agency focused exclusively on enhancing the promotion of B2B businesses in the global gambling sector. Described as a \u201cLondon &amp; Vilnius affair,\u201d PRace was founded in response to significant gaps in standardised marketing practices aimed at improving [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[9237,12521,168,436,46,3427,12525,254,12523,12522,9236],"class_list":{"0":"post-9402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-gambling","8":"category-news","9":"tag-agency","10":"tag-aiste-garneviciene","11":"tag-b2b","12":"tag-betgames","13":"tag-gambling","14":"tag-innovations","15":"tag-intelligent-solutions","16":"tag-marketing","18":"tag-prace","19":"tag-square-in-the-air"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRace Enters Market with Innovations for Gambling B2B Marketing - 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