{"id":9465,"date":"2025-05-16T10:17:40","date_gmt":"2025-05-16T09:17:40","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9465"},"modified":"2025-05-16T10:17:46","modified_gmt":"2025-05-16T09:17:46","slug":"betr-can-bypass-mixi-on-the-absorption-issue-of-pointsbet","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/16\/betr-can-bypass-mixi-on-the-absorption-issue-of-pointsbet\/","title":{"rendered":"Betr Can Bypass MIXI on the Absorption Issue of Pointsbet"},"content":{"rendered":"\n<p><strong>PointsBet<\/strong> appears to be leaning towards the acquisition offer made by Australian betting challenger brand <strong>Betr<\/strong> over that made by Japanese digital entertainment group <strong>MIXI<\/strong>.<\/p>\n\n\n\n<p>Melbourne-headquartered PointsBet, which is active in Australia and Canada and formerly active in the US, states that Betr\u2019s offer may lead to a \u2018superior proposal\u2019 to MAXI\u2019s offer.<\/p>\n\n\n\n<p>The firm is now committed to carrying out further due diligence as to how an acquisition and integration into Betr\u2019s operation will benefit PointsBet\u2019s business and its <strong>ASX<\/strong> shareholders.<\/p>\n\n\n\n<p>\u201cPointsBet therefore proposes that a form of mutual due diligence be undertaken by PointsBet and Betr,\u201d the firm\u2019s statement asserted.<\/p>\n\n\n\n<p>Due diligence will focus on the value of synergies between the two companies, as well as on Betr\u2019s scrip, the firm\u2019s substitute for legal tender in parts of its offer. This is because Betr\u2019s offer consists of 57% cash, with the remaining 43% consisting of scrip.<\/p>\n\n\n\n<p>However, while PointsBet now clearly sees the value in Betr\u2019s offer, the firm\u2019s board also wants to see progress made on the arrangement with MIXI. While PointsBet believes that Betr\u2019s offer could become a superior proposal to MIXI\u2019s, it remains adamant that Betr\u2019s bid is definitive.<\/p>\n\n\n\n<p>The firm\u2019s board states that it \u201cremains committed to, and unanimously recommends, that PointsBet shareholders vote in favour of the MIXI Scheme, in the absence of a Super Proposal\u201d. The Board added that this is \u2018in the best interests of PointsBet shareholders\u2019.<\/p>\n\n\n\n<p><strong>MIXI Australia<\/strong> and Betr, the trading name of BlueBet, started a bidding war for PointsBet back in February. Betr put in an offer of between <strong>AU$ 340 m-AU$360 m<\/strong> <strong>(\u00a324.7m-\u00a326.9m)<\/strong> while MIXI offered<strong> AU$ 353 m<\/strong>.<\/p>\n\n\n\n<p>Betr would then make its cemented AU$360m offer in March, stating that this was \u2018superior in value\u2019 to MIXI\u2019s despite PointsBet having already approved MIXI\u2019s offer and encouraging its shareholders to vote in favour of the deal.<\/p>\n\n\n\n<p>This week\u2019s development will obviously come as welcome news to Betr, which can now act in confidence knowing that its bid for one of Australia\u2019s biggest challenger betting brands is not dead in the water.<\/p>\n\n\n\n<p>Betr was launched in 2022 as a joint venture between Australia-based international media group <strong>News Corp<\/strong>, Australian betting businessman Matthew Tripp\u2019s <strong>TGW,<\/strong> and Las Vegas firm <strong>Tekkorp<\/strong>.<\/p>\n\n\n\n<p>BlueBet, meanwhile, was founded in 2015 with a mission to disrupt Australia\u2019s highly competitive betting landscape. The firm took this mission to a new level in 2024 when it merged with Betr, which it now trades as, and in April completed its takeover of Northern Territory-based TopSport.<\/p>\n\n\n\n<p>The firm now estimates that it has a market share of between 10%-20% in Australia. Acquiring PointsBet would significantly expand this further, enabling it to further challenge the country\u2019s heritage brands like <strong>Tabcorp, Entain\u2019s Ladbrokes AUS and NEDS, and Flutter Entertainment\u2018s Sportsbet<\/strong>.<\/p>\n\n\n\n<p>Acquiring PointsBet would also expand BlueBet\u2019s international reach due to the former\u2019s activity in Ontario, Canada. However, it remains to be seen whether dealmakers will solely focus on the M&amp;A of Australian activities.<\/p>\n\n\n\n<p><br>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PointsBet appears to be leaning towards the acquisition offer made by Australian betting challenger brand Betr over that made by Japanese digital entertainment group MIXI. Melbourne-headquartered PointsBet, which is active in Australia and Canada and formerly active in the US, states that Betr\u2019s offer may lead to a \u2018superior proposal\u2019 to MAXI\u2019s offer. The firm [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1],"tags":[2965,868,12607,12606,12149,2679,1235,12065,12605],"class_list":["post-9465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","tag-betr","tag-flutter-entertainment","tag-ladbrokes-aus","tag-mixi","tag-news-corp","tag-pointsbet","tag-sportsbet","tag-tekkorp","tag-tgw"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betr Can Bypass MIXI on the Absorption Issue of Pointsbet - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"PointsBet appears to be leaning towards the acquisition offer made by Australian betting challenger brand Betr over that made by Japanese digital entertainment group MIXI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/16\/betr-can-bypass-mixi-on-the-absorption-issue-of-pointsbet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betr Can Bypass MIXI on the Absorption Issue of Pointsbet - 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