{"id":9536,"date":"2025-05-22T11:45:18","date_gmt":"2025-05-22T10:45:18","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9536"},"modified":"2025-05-22T11:45:25","modified_gmt":"2025-05-22T10:45:25","slug":"unibet-fined-au1-million-in-australia-for-ignoring-player-self-exclusion-system","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/22\/unibet-fined-au1-million-in-australia-for-ignoring-player-self-exclusion-system\/","title":{"rendered":"Unibet Fined AU$1 Million in Australia for Ignoring Player Self-Exclusion System"},"content":{"rendered":"\n

Unibet<\/strong> has had to pay a AU$1m (\u00a3480,700\/\u20ac560,100)<\/strong> penalty after failing to close hundreds of accounts registered with Australia\u2019s national gambling self-exclusion service.<\/p>\n\n\n\n

An investigation conducted by the Australian Communications and Media Authority (ACMA)<\/strong> has accused Unibet of over 100,000 contraventions<\/strong> of the Interactive Gambling Act 2001<\/strong>.<\/p>\n\n\n\n

The main breach in question concerned the firm\u2019s failure to close 954 customer<\/strong> accounts after said customers had registered with BetStop<\/strong>, Australia\u2019s National Self-Exclusion Register (NESR)<\/strong>.<\/p>\n\n\n\n

The fact that 45 customer accounts remained open for 190 days or more was a particular area of concern for the ACMA. Although the regulator noted that customers weren\u2019t able to place bets during self-exclusion, many did place bets after exclusion ended, with one in particular placing over 1,200 wagers<\/strong>.<\/p>\n\n\n\n

If accounts had been closed during the NESR registration period, which is required under the Interactive Gaming Act, then these at-risk customers would not have been able to bet via their old account – though they could still bet by opening a new one, a regulatory loophole which may pose a slight flaw in the IGA\u2019s player protection framework.<\/p>\n\n\n\n

Carolyn Lidgerwood<\/strong>, the ACMA\u2019s Gambling Lead, summarised the ACMA\u2019s investigation as identifying \u2018very serious breaches by Unibet over a sustained period of time\u2019, adding that the amount of time taken to close some accounts \u2018clearly unacceptable\u2019.<\/p>\n\n\n\n

\u201cWe recognise that no bets were made from these Unibet accounts or marketing sent while customers were self-excluded,\u201d she continued. \u201cHowever, this outcome puts the industry on notice that they must comply with the rules or face potential financial penalties and other actions available to the ACMA under the IGA.\u201d<\/p>\n\n\n\n

Unibet has been active in Australia since 2012 when it purchased Betchoice<\/strong>, an online bookmaker headquartered in the Northern Territory state. The company\u2019s Australian asset continues to be registered as Betchoice, but trades as Unibet Australia<\/strong>.<\/p>\n\n\n\n

The preceding years have seen Unibet\u2019s parent group, Swedish firm Kindred<\/strong> which also owns the 32red<\/strong> online casino brand, acquired by French state-owned firm Fran\u00e7aise des Jeux (FDJ)<\/strong>, since rebranded as FDJ United<\/strong>.<\/p>\n\n\n\n

This change in ownership has not impacted Unibet\u2019s Australian mission. What will likely have a bigger impact is changing the changing political attitude towards gambling in Australia, which is seeing a shift towards one much more supportive of reforms and greater consideration for player protection.<\/p>\n\n\n\n

The ACMA\u2019s penalty this week is not the first time Unibet has faced regulatory trouble in Australia, having been charged $60,000<\/strong> by Liquor & Gaming NSW<\/strong> for violating state laws around promotions and marketing.<\/p>\n\n\n\n

In its more recent enforcement action, the ACMA has noted that no promotions took place during customers\u2019 NESR registration while also reiterating that no bets were actually placed by any self-excluded customers.<\/p>\n\n\n\n

However, Lidgerwood has also noted that the industry should be \u2018on notice\u2019 of the importance of complying with all forms of gaming law \u2013 perhaps having noted the changing political landscape around Australian gaming.<\/p>\n\n\n\n

Lidgerwood concluded: \u201cThe NSER rules are also there to ensure that people are making a clear and deliberate choice to recommence gambling. That is not the case if they can simply access old accounts.<\/p>\n\n\n\n

\u201cWe recognise that no bets were made from these Unibet accounts or marketing sent while customers were self-excluded. However, this outcome puts the industry on notice that they must comply with the rules or face potential financial penalties and other actions available to the ACMA under the IGA.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Unibet has had to pay a AU$1m (\u00a3480,700\/\u20ac560,100) penalty after failing to close hundreds of accounts registered with Australia\u2019s national gambling self-exclusion service. An investigation conducted by the Australian Communications and Media Authority (ACMA) has accused Unibet of over 100,000 contraventions of the Interactive Gambling Act 2001. The main breach in question concerned the firm\u2019s […]<\/p>\n","protected":false},"author":7,"featured_media":9537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[1280,12684,1278,12682,9655,8674,869,12072,873,7173,12683,2680,12686],"class_list":["post-9536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-acma","tag-australias-national-self-exclusion-register","tag-australian-communications-and-media-authority","tag-betchoice","tag-betstop","tag-carolyn-lidgerwood","tag-fdj","tag-fdj-united","tag-francaise-des-jeux","tag-kindred","tag-nesr","tag-unibet","tag-unibet-australia"],"yoast_head":"\nUnibet Fined AU$1 Million in Australia for Ignoring Player Self-Exclusion System - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Unibet has had to pay a AU$1m (\u00a3480,700\/\u20ac560,100) penalty after failing to close hundreds of accounts registered with Australia\u2019s national gambling self-exclusion service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/22\/unibet-fined-au1-million-in-australia-for-ignoring-player-self-exclusion-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unibet Fined AU$1 Million in Australia for Ignoring Player Self-Exclusion System - 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