{"id":9581,"date":"2025-05-28T09:54:31","date_gmt":"2025-05-28T08:54:31","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9581"},"modified":"2025-05-28T09:54:37","modified_gmt":"2025-05-28T08:54:37","slug":"promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/","title":{"rendered":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0"},"content":{"rendered":"\n

As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy<\/strong> is emerging as a vital solution for European operators. <\/p>\n\n\n\n

SBC Eurasia<\/em> spoke with CEO and Founder, Irakli Davarashvili,<\/strong> to uncover how Promofy’s AI-powered gamification delivers up to 40% higher retention and 25% greater lifetime value, all while simplifying complex integrations that typically hinder adoption.<\/p>\n\n\n\n

\u2013 How can a casino or sportsbook understand it\u2019s time to bring a partner to improve their gamification?<\/strong><\/p>\n\n\n\n

\u2013 The moment your growth slows \u2014 whether it\u2019s retention rates, player Lifetime Value (LTV), or Return On Investment (ROI) on marketing \u2014 it\u2019s no longer a tech problem. It\u2019s a retention problem, where gamification becomes business-critical.<\/p>\n\n\n\n

Most operators invest heavily in acquisition, then watch players churn within days. What they often don\u2019t realize is they\u2019re paying to reacquire the same users again and again, burning through their budgets on outdated, generic campaigns that no longer work.<\/p>\n\n\n\n

What we offer isn\u2019t just gamification \u2014 it\u2019s personalized engagement built into the user journey in real time: Missions, Levels, Tournaments, Personal Journeys, and much more \u2014 all aligned with player behavior and operator goals, with no additional operational resources required.<\/p>\n\n\n\n

The results speak clearly: up to 40% higher retention, 25% greater lifetime value, and significantly reduced acquisition spend. That\u2019s what happens when you stop entertaining players in bulk and start engaging them individually.<\/p>\n\n\n\n

\u2013 Why do you think companies still struggle to integrate gamification solutions, even when they see all the benefits?<\/strong><\/p>\n\n\n\n

\u2013 The biggest challenge is the complexity of integration. Many companies know gamification is crucial, but the process seems overwhelming.<\/p>\n\n\n\n

Integrating gamification into existing platforms isn\u2019t just about making technical adjustments. It often requires significant financial investment, plus the time and effort to adapt software, integrate new solutions, and customize them across different brands, especially for multi-brand casino networks.<\/p>\n\n\n\n

For larger sportsbooks or multi-brand networks, this can mean months of delays and high costs, with no guarantee of immediate results.<\/p>\n\n\n\n

That\u2019s where Promofy comes in. We make gamification easy to use and effective. It\u2019s not just about having the right tools \u2014 it\u2019s about making sure they fit seamlessly into your workflow and actually drive results. In just 2-3 weeks<\/strong>, operators can seamlessly integrate personalized, AI-driven gamification with no extra tech burden<\/strong> or hidden costs<\/strong>. We\u2019ve taken out all the friction, so operators can launch high-performing campaigns quickly and effectively.<\/p>\n\n\n\n

This means operators can start seeing real improvements in retention and lifetime value right away, without months of waiting or blowing through budgets. We\u2019re focused on removing obstacles, which is why our clients can launch, scale, and grow immediately.<\/p>\n\n\n\n

\u2013 What\u2019s the integration process like with Promofy, and why is it easier and better compared to other providers?<\/strong><\/p>\n\n\n\n

\u2013 While many providers burden you with high costs, long timelines, and complex technical requirements, we offer a solution that\u2019s simple, fast, and cost-effective.<\/p>\n\n\n\n

Our integration is compatible with any CRM system, whether you\u2019re using an older platform or a newer one. We\u2019ve worked with a wide variety of custom systems, ensuring that operators won\u2019t face compatibility issues. This flexibility eliminates the common headaches that come with adapting new technology, letting you focus on what matters \u2014 growing your business \u2014 rather than struggling with a complex setup.<\/p>\n\n\n\n

Unlike traditional solutions that can take months to implement, Promofy\u2019s integration process takes just 2-3 weeks. It\u2019s plug-and-play with minimal technical expertise required and no need for major infrastructure changes. This rapid deployment means you can start driving results \u2014 higher retention, more engaged players, and better lifetime value \u2014 within weeks, not months.<\/p>\n\n\n\n

What sets us apart is our AI-powered system. Not only is our platform easy to integrate, but it also continuously optimizes retention campaigns in real-time. This ensures maximum engagement with minimal manual effort, freeing up resources for you to focus on scaling, not maintaining.<\/p>\n\n\n\n

The bottom line is simple: we make it faster, easier, and more efficient than anyone else, so you can start seeing the results from day one.<\/p>\n\n\n\n

\u2013 How does creating gamification campaigns with an internal team compare to using Promofy? Why would Promofy deliver better results?<\/strong><\/p>\n\n\n\n

\u2013 Building an internal retention\/gamification system is a perfect long-term option, but it\u2019s also a lengthy, costly, and uncertain journey that most companies are not ready for.<\/p>\n\n\n\n

This is a multi-year process, taking 2-4 years, with huge investments in building a specialized team, conducting numerous tests, and refining strategies through trial and error.<\/p>\n\n\n\n

With Promofy, there\u2019s no need for lengthy development cycles or hefty infrastructure costs. We provide an out-of-the-box solution that allows you to design, launch, and optimize gamification campaigns in minutes. You gain access to pre-built, customizable templates that are tailored to various engagement strategies, allowing you to scale your operations quickly without reinventing the wheel.<\/p>\n\n\n\n

By using Promofy, you\u2019re tapping into a fully automated system that handles campaign design, performance analytics, and optimization, saving you valuable resources while delivering measurable results. For many operators, this level of speed and scalability simply isn\u2019t possible with internal solutions.<\/p>\n\n\n\n

\u2013 Why is it smart to choose a gamification tool with AI today, and how does it help casinos and sportsbooks work more efficiently than traditional solutions?<\/strong><\/p>\n\n\n\n

\u2013 In today\u2019s fast-paced iGaming industry, sticking with traditional gamification tools is like standing still while everyone else is racing ahead. Most of these systems operate on static models, delivering the same, generic experience to every player. This quickly becomes irrelevant and fails to maintain player interest or maximize the potential of your audience.<\/p>\n\n\n\n

Promofy solves this by integrating AI-driven gamification into every aspect of player interaction. Our AI doesn\u2019t just personalize experiences \u2014 it adapts in real-time based on player behaviors, preferences, and engagement patterns. This means that every player receives a tailored journey, keeping them engaged and invested long-term.<\/p>\n\n\n\n

For casinos and sportsbooks, this translates directly into higher retention rates and increased player lifetime value, without the need to constantly pump more money into ineffective, one-size-fits-all campaigns.<\/p>\n\n\n\n

The beauty of Promofy\u2019s AI is that it works for you \u2014 it\u2019s self-optimizing, reducing the manual effort required and freeing up valuable resources. This allows your team to focus on what matters most \u2014 growing the business, not managing complex systems.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our\u00a0Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.  SBC Eurasia spoke with CEO and Founder, Irakli Davarashvili, to uncover how Promofy’s AI-powered gamification delivers up to 40% higher retention and 25% greater lifetime value, all […]<\/p>\n","protected":false},"author":10,"featured_media":9582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,7,565,1,564,29],"tags":[512,552,110,12732],"class_list":["post-9581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-igaming","category-interview","category-news","category-slider","category-stories","tag-ai","tag-gamification","tag-irakli-davarashvili","tag-promofy"],"yoast_head":"\nPromofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T08:54:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T08:54:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"607\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0\",\"datePublished\":\"2025-05-28T08:54:31+00:00\",\"dateModified\":\"2025-05-28T08:54:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\"},\"wordCount\":1066,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png\",\"keywords\":[\"AI\",\"gamification\",\"Irakli Davarashvili\",\"Promofy\"],\"articleSection\":[\"Gambling\",\"iGaming\",\"Interview\",\"News\",\"slider\",\"Stories\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\",\"name\":\"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png\",\"datePublished\":\"2025-05-28T08:54:31+00:00\",\"dateModified\":\"2025-05-28T08:54:37+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"description\":\"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png\",\"width\":1080,\"height\":607},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\",\"name\":\"Maria Khomeriki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g\",\"caption\":\"Maria Khomeriki\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/maria\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN","description":"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/","og_locale":"en_GB","og_type":"article","og_title":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN","og_description":"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0","og_url":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-05-28T08:54:31+00:00","article_modified_time":"2025-05-28T08:54:37+00:00","og_image":[{"width":1080,"height":607,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png","type":"image\/png"}],"author":"Maria Khomeriki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Khomeriki","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/"},"author":{"name":"Maria Khomeriki","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6"},"headline":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0","datePublished":"2025-05-28T08:54:31+00:00","dateModified":"2025-05-28T08:54:37+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/"},"wordCount":1066,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png","keywords":["AI","gamification","Irakli Davarashvili","Promofy"],"articleSection":["Gambling","iGaming","Interview","News","slider","Stories"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/","url":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/","name":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0 - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png","datePublished":"2025-05-28T08:54:31+00:00","dateModified":"2025-05-28T08:54:37+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6"},"description":"As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. Promofy is emerging as a vital solution for European operators.\u00a0","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Promofy.png","width":1080,"height":607},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/28\/promofys-ai-gamification-takes-over-europe-level-up-or-fall-behind\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Promofy\u2019s AI Gamification Takes Over Europe: Level Up or Fall Behind\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6","name":"Maria Khomeriki","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g","caption":"Maria Khomeriki"},"url":"https:\/\/sbceurasia.com\/en\/author\/maria\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=9581"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9581\/revisions"}],"predecessor-version":[{"id":9583,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9581\/revisions\/9583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/9582"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=9581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=9581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=9581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}