{"id":9611,"date":"2025-05-29T13:37:03","date_gmt":"2025-05-29T12:37:03","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9611"},"modified":"2025-05-29T13:37:08","modified_gmt":"2025-05-29T12:37:08","slug":"betfair-ends-its-affiliate-program-in-the-uk-and-ireland","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/","title":{"rendered":"Betfair Ends its Affiliate Program in the UK and Ireland"},"content":{"rendered":"\n

Betfair<\/strong> is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.<\/p>\n\n\n\n

In a message to its partners, the company explained that this decision is due to the increasingly complex regulatory environment in the UK and Ireland, countries undergoing significant changes in gambling industry regulation.<\/p>\n\n\n\n

This move reflects a notable shift in strategy for Flutter\u2019s<\/strong> flagship brand, Betfair, which specializes in betting exchange and sportsbook services.<\/p>\n\n\n\n

Additionally, this step highlights the difficulties faced in the UK market and the growing trend of shifting operations towards more favorable international jurisdictions.<\/p>\n\n\n\n

At the same time, the company\u2019s approach to overseas markets will remain unchanged: Betfair will continue to focus on driving traffic and data analysis among international audiences.<\/p>\n\n\n\n

Flutter has discovered many new opportunities across various markets, with Africa, Southern Europe, and India contributing to maintaining positive momentum at the start of the year.<\/p>\n\n\n\n

In the Q1, the company reported an 8% year-over-year revenue increase, reaching $3.67 billion (compared to $3.4 billion in Q1 2024). The primary driver of this growth was success in markets outside the UK and Ireland, confirming the rationale behind the group\u2019s international expansion.<\/p>\n\n\n\n

Peter Jackson,<\/strong> the CEO, highlighted the company\u2019s significant progress in international markets during the earnings call: \u201cI continue to be really pleased with how the scaling of our US business is driving a step change in the earnings profile of the group. <\/p>\n\n\n\n

Our international business is also demonstrating the benefits of scale and diversification, with particularly strong performances in SEA (Southern Europe and Africa) and India. These factors combined to drive year-over-year net income and adjusted EBITDA growth of 289% and 20%, respectively, in Q1.\u201d<\/p>\n\n\n\n

In recent months, the company has shown increased interest in the Brazilian market, expanding its presence through the acquisition of the NSX Group.<\/strong><\/p>\n\n\n\n

As a result of this deal, Flutter expects NSX Group to contribute more than $200 million in additional revenue to its international segment.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets. In a message to its partners, the company explained that this decision is due to the increasingly complex regulatory environment in the UK and Ireland, countries undergoing significant changes in gambling […]<\/p>\n","protected":false},"author":10,"featured_media":9612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[4901,4147,1184,8742,1047,3477,4765,3070,254,9878,8448,3675,3418],"class_list":{"0":"post-9611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-gambling","8":"category-news","9":"tag-affiliate-program","10":"tag-betfair","11":"tag-brazil","12":"tag-expansion-strategy","13":"tag-flutter","14":"tag-gambling-regulation","15":"tag-international-markets","16":"tag-ireland","17":"tag-marketing","18":"tag-nsx-group","19":"tag-peter-jackson","21":"tag-united-kingdom"},"yoast_head":"\nBetfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T12:37:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T12:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"Betfair Ends its Affiliate Program in the UK and Ireland\",\"datePublished\":\"2025-05-29T12:37:03+00:00\",\"dateModified\":\"2025-05-29T12:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\"},\"wordCount\":346,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg\",\"keywords\":[\"affiliate program\",\"Betfair\",\"Brazil\",\"expansion strategy\",\"Flutter\",\"Gambling Regulation\",\"international markets\",\"Ireland\",\"marketing\",\"NSX Group\",\"Peter Jackson\",\"revenue growth\",\"United Kingdom\"],\"articleSection\":[\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\",\"name\":\"Betfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg\",\"datePublished\":\"2025-05-29T12:37:03+00:00\",\"dateModified\":\"2025-05-29T12:37:08+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"description\":\"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Betfair Ends its Affiliate Program in the UK and Ireland\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\",\"name\":\"Maria Khomeriki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g\",\"caption\":\"Maria Khomeriki\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/maria\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Betfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN","description":"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/","og_locale":"en_GB","og_type":"article","og_title":"Betfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN","og_description":"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.","og_url":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-05-29T12:37:03+00:00","article_modified_time":"2025-05-29T12:37:08+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg","type":"image\/jpeg"}],"author":"Maria Khomeriki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Khomeriki","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/"},"author":{"name":"Maria Khomeriki","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6"},"headline":"Betfair Ends its Affiliate Program in the UK and Ireland","datePublished":"2025-05-29T12:37:03+00:00","dateModified":"2025-05-29T12:37:08+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/"},"wordCount":346,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg","keywords":["affiliate program","Betfair","Brazil","expansion strategy","Flutter","Gambling Regulation","international markets","Ireland","marketing","NSX Group","Peter Jackson","revenue growth","United Kingdom"],"articleSection":["Gambling","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/","url":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/","name":"Betfair Ends its Affiliate Program in the UK and Ireland - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg","datePublished":"2025-05-29T12:37:03+00:00","dateModified":"2025-05-29T12:37:08+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6"},"description":"Betfair is terminating its affiliate marketing program in the UK and Ireland as it seeks to adapt to growing challenges in its domestic markets.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/05\/Betfair-terminates-UK-and-Ireland-affiliate-programme.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/05\/29\/betfair-ends-its-affiliate-program-in-the-uk-and-ireland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Betfair Ends its Affiliate Program in the UK and Ireland"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6","name":"Maria Khomeriki","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/27621860db8f1dbea9ee0e31b9ebafe07333552b331819831ffcb31ccb265ac2?s=96&d=mm&r=g","caption":"Maria Khomeriki"},"url":"https:\/\/sbceurasia.com\/en\/author\/maria\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=9611"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9611\/revisions"}],"predecessor-version":[{"id":9613,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/9611\/revisions\/9613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/9612"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=9611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=9611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=9611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}