{"id":9620,"date":"2025-05-30T11:13:44","date_gmt":"2025-05-30T10:13:44","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9620"},"modified":"2025-05-30T11:13:48","modified_gmt":"2025-05-30T10:13:48","slug":"sbc-summit-malta-focuses-on-new-technologies-shaping-the-future-of-sports-betting","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/05\/30\/sbc-summit-malta-focuses-on-new-technologies-shaping-the-future-of-sports-betting\/","title":{"rendered":"SBC Summit Malta Focuses on New Technologies Shaping the Future of Sports Betting"},"content":{"rendered":"\n<p><a href=\"https:\/\/sbcevents.com\/sbc-summit-malta\/?__cf_chl_rt_tk=z.NSsTS3bLw_n5gVVKMDRphpoyVILmcetb.1MowUgQs-1748526991-1.0.1.1-a.XRLusJgSX79sIfFMdpkImyjF2CscTfXc2cpeCMmVY\"><strong>SBC Summit Malta 2025<\/strong><\/a> will place the future of sports betting at the heart of its agenda with the launch of the <a href=\"https:\/\/sbcevents.com\/sbc-summit-malta\/conference\/?selectedDay=2&amp;selectedTracks=4wbvt9ntq012gxp5b4a087erds\"><strong>Next-Gen Sports Betting<\/strong><\/a> track, a forward-looking series of sessions exploring the technologies, player behaviours, and product strategies fuelling the next phase of industry growth.<\/p>\n\n\n\n<p>Taking place on Thursday, 12 June at the InterContinental Hotel in St Julian\u2019s, the track will feature five expert-led sessions covering AI integration, the emerging esports betting market, and the future of in-play betting across multiple sports.<\/p>\n\n\n\n<p><strong>Rasmus Sojmark<\/strong>, Founder and CEO of SBC, said: \u201cSports betting is being redefined in real time &#8211; by new technologies, new user habits, and new content formats. This track offers a direct line into the innovations and strategic shifts betting professionals need to understand to remain competitive in an increasingly fragmented market.\u201d<\/p>\n\n\n\n<p>The track will open with a session exploring how traditional sports betting operators are embracing new technologies to attract the next generation of bettors. <strong>What\u2019s Next for Sports Betting? <\/strong>will unite <strong>Billy Cook<\/strong> (iGaming Consultant), <strong>Simon Flynn<\/strong> (Sports Betting Consultant), <strong>Nika Gigashvili <\/strong>(Managing Director \/ Partner, <strong>SMH<\/strong>), and <strong>Nick Laconico<\/strong> (CEO, <strong>Megabet Plus<\/strong>) to examine how real-time betting, AI-powered insights, and emerging player trends are transforming the industry to meet demands for faster, more interactive, and personalised betting experiences.<\/p>\n\n\n\n<p>The panel Football \u2013<strong> Is In-Play Betting Slipping Away?<\/strong> will examine the future of in-play betting, long considered a cornerstone of the sports betting experience. As audiences shift from watching full matches to consuming highlights and short-form content on platforms such as <strong>TikTok<\/strong>, how will the industry adapt? <strong>Mkhitar Kafyan<\/strong> (Product Marketing Manager, <strong>Totogaming<\/strong>), <strong>Owen Ordway<\/strong> (Head of Sports, <strong>Rooster<\/strong>), and <strong>Russell Yershon<\/strong> (CEO,<strong> Connecting Brands<\/strong>) will explore how changing viewing habits are affecting live engagement and what operators can do to keep pace with evolving fan behaviour.<\/p>\n\n\n\n<p>The session <strong>Modularisation of Sportsbook Platforms<\/strong> \u2013 <strong>The Future of Flexibility &amp; Speed<\/strong> will look at how breaking up sportsbook systems into flexible parts is helping operators move faster and stay competitive. <strong>Kurt Carabott<\/strong> (Product Consultant), <strong>Sam Goodall<\/strong> (Senior Account Manager,<strong> Square in the Air<\/strong>), <strong>Denis Romanovskiy <\/strong>(Deputy CTO, <strong>SOFTSWISS<\/strong>), and<strong> Simon Westbury<\/strong> (Sportsbetting Expert) will explore how modular architecture supports quicker product rollouts, greater control, and better adaptability to market changes.<\/p>\n\n\n\n<p>The track also includes two practical workshops designed to help delegates strengthen their betting knowledge. \u201c<strong>Why Betting on Esports Isn\u2019t Dead. It\u2019s Just Beginning\u201d <\/strong>will see <strong>Christoffer Andersson<\/strong> (COO, <strong>500.casino<\/strong>) and <strong>Simon Westbury<\/strong> (Sportsbetting Expert) lead a hands-on session on how esports is changing the betting landscape. Meanwhile, the <strong>Exclusive Sports Trading Academy, Enhance Your Betting and Modelling Skills<\/strong>, hosted by<strong> Jonathan Smith<\/strong> (Founder, <strong>Sportsbook Training Services &amp; Sportsbook Models<\/strong>), will cover the basics of how odds are set, why they change, how to manage betting budgets, and what new trends are shaping the industry.<\/p>\n\n\n\n<p>The wider SBC Summit Malta 2025 agenda also features the <strong>Europe: Regulation &amp; Compliance<\/strong> track, addressing cross-border licensing hurdles and regulatory harmonisation, and<strong> Casino Evolution<\/strong>, where industry leaders will spotlight breakthrough gaming technologies reshaping player experiences.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Malta 2025 will place the future of sports betting at the heart of its agenda with the launch of the Next-Gen Sports Betting track, a forward-looking series of sessions exploring the technologies, player behaviours, and product strategies fuelling the next phase of industry growth. Taking place on Thursday, 12 June at the InterContinental [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,5,1],"tags":[423,72,11157],"class_list":["post-9620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-gambling","category-news","tag-rasmus-sojmark","tag-sbc","tag-sbc-summit-malta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBC Summit Malta Focuses on New Technologies Shaping the Future of Sports Betting - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"SBC Summit Malta 2025 will place the future of sports betting at the heart of its agenda with the launch of the Next-Gen Sports Betting track, a forward-looking series of sessions exploring the technologies, player behaviours, and product strategies fuelling the next phase of industry growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/05\/30\/sbc-summit-malta-focuses-on-new-technologies-shaping-the-future-of-sports-betting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Summit Malta Focuses on New Technologies Shaping the Future of Sports Betting - 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