{"id":9661,"date":"2025-06-04T09:51:08","date_gmt":"2025-06-04T08:51:08","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9661"},"modified":"2025-06-04T09:51:13","modified_gmt":"2025-06-04T08:51:13","slug":"ksa-issues-warning-to-betmgm-over-advertisement-featuring-lamine-yamal","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/04\/ksa-issues-warning-to-betmgm-over-advertisement-featuring-lamine-yamal\/","title":{"rendered":"KSA Issues Warning to BetMGM Over Advertisement Featuring Lamine Yamal"},"content":{"rendered":"\n

The Dutch gambling regulator Kansspelautoriteit (KSA)<\/strong> has issued a warning to BetMGM<\/strong> for violating advertising laws after a promotional article featuring FC<\/strong> Barcelona forward Lamine Yamal<\/strong> appeared on a news website.<\/p>\n\n\n\n

Under Dutch law, online gambling operators are prohibited from using role models, including famous athletes, in their advertising. They are also required to ensure that advertisements do not appeal to vulnerable groups, including minors.<\/p>\n\n\n\n

According to a statement by the KSA, the promotional content was published by the editorial team of the news website and remained online for a short period. The violation was discovered by a media company affiliated with BetMGM<\/strong>, which subsequently reported the issue to BetMGM.<\/p>\n\n\n\n

However, the regulator noted that the operator itself did not report<\/strong> the incident to the KSA, as is legally required. The name of the news website was not disclosed in the report.<\/p>\n\n\n\n

\u201cA BetMGM-affiliated media company discovered the violation and reported it back to BetMGM,\u201d the Dutch regulator said.<\/p>\n\n\n\n

\u201cThe provider did not report it, but should have: licensees are required to inform the KSA of errors on their part that could pose a danger to consumers.\u201d<\/p>\n\n\n\n

The regulator issued only a warning, noting that BetMGM acted quickly to end the violation and implemented sufficient measures to prevent its recurrence.<\/p>\n\n\n\n

\u201cHowever, the KSA emphasises that it remains the responsibility of providers to comply with the laws and regulations when they outsource advertising campaigns to external parties,\u201d the regulator added.<\/p>\n\n\n\n

\u201cIncidents must also be reported immediately, regardless of whether an internal investigation is already underway. If violations in the area of \u200b\u200badvertising occur, the KSA can take enforcement action, even if an external partner is involved.\u201d<\/p>\n\n\n\n

In Europe, the BetMGM brand is operated by LeoVegas<\/strong> and has been licensed in the Netherlands<\/strong> since April of last year. It is also active in the UK and Swedish markets<\/strong>.<\/p>\n\n\n\n

In February, Gary Fritz<\/strong>, President of MGM Resorts International\u2019s Interactive division, stated during the company\u2019s Q4 2024 earnings call that investments in BetMGM\u2019s organic growth in Europe are showing positive results in 2025.<\/p>\n\n\n\n

Fritz said: \u201cGrowth is strong, and we believe the operating losses associated with the market entries are going to narrow throughout 2025, setting us up with a really strong exit rate and a meaningful opportunity for operational inflection going into \u201926.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

The Dutch gambling regulator Kansspelautoriteit (KSA) has issued a warning to BetMGM for violating advertising laws after a promotional article featuring FC Barcelona forward Lamine Yamal appeared on a news website. Under Dutch law, online gambling operators are prohibited from using role models, including famous athletes, in their advertising. They are also required to ensure […]<\/p>\n","protected":false},"author":7,"featured_media":9662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[448,8769,8685,1861,1868,9079,444],"class_list":["post-9661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-betmgm","tag-fc-barcelona","tag-gary-fritz","tag-kansspelautoriteit","tag-ksa","tag-lamine-yamal","tag-leovegas"],"yoast_head":"\nKSA Issues Warning to BetMGM Over Advertisement Featuring Lamine Yamal - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The Dutch gambling regulator Kansspelautoriteit (KSA) has issued a warning to BetMGM for violating advertising laws after a promotional article featuring FC Barcelona forward Lamine Yamal appeared on a news website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/06\/04\/ksa-issues-warning-to-betmgm-over-advertisement-featuring-lamine-yamal\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KSA Issues Warning to BetMGM Over Advertisement Featuring Lamine Yamal - 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