{"id":9703,"date":"2025-06-06T13:30:29","date_gmt":"2025-06-06T12:30:29","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9703"},"modified":"2025-06-06T13:30:35","modified_gmt":"2025-06-06T12:30:35","slug":"a-year-with-uefa-bet365-hosts-major-ticket-giveaway","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/06\/a-year-with-uefa-bet365-hosts-major-ticket-giveaway\/","title":{"rendered":"A Year with UEFA: bet365 Hosts Major Ticket Giveaway"},"content":{"rendered":"\n<p><strong>bet365<\/strong> hosted its final <strong>Big Ticket Giveaway<\/strong> Game at the <strong>UEFA Champions League<\/strong> over the weekend, having now given away a total 2,600 tickets to fans from online and in-person activations.<\/p>\n\n\n\n<p>The bookmaker has been an official global partner of Europe\u2019s top tier competition for exactly one year, and represented the Champions league\u2019s first ever betting partnership in a deal that is set to last until 2027.<\/p>\n\n\n\n<p>The latest edition of the tournament was held in Munich, Germany, and ahead of the final between <strong>Inter Milan<\/strong> and <strong>Paris Saint Germain<\/strong>, bet365 invited attendees to participate in a live odds experiential predictor game. The company offered the chance to win one of eight pairs of tickets for the following day\u2019s final, leveraging the widely viewed fixture for fan engagement and outreach.<\/p>\n\n\n\n<p>bet365 Global Deputy Head of Brand, <strong>Ben Reeves, <\/strong>described the deal as a bid to create better bonds with football fans and provide greater engagement and experiences to its players.<\/p>\n\n\n\n<p>He said: \u201cAs we approached the epic climax of our first season as an official global partner of the UEFA Champions League, we wanted to celebrate by bringing our Big Ticket Game to Munich, where fans were flocking ahead of Saturday\u2019s showpiece final.\u201d<\/p>\n\n\n\n<p><strong>bet365 capitalising on new look UCL<\/strong><\/p>\n\n\n\n<p>The new Champions League format was met with some confusion when it was first announced, but now fans and pundits alike have had the opportunity to view how it can change the game dynamics, and there has been more widespread positive feedback.&nbsp;<\/p>\n\n\n\n<p>When bet365\u2019s sponsorship was first revealed, the operator said that the partnership gives it \u201ca unique opportunity\u201d to gain access to elite European club football on a global scale with a range of immersive activations \u2013 and has followed through with exactly that after just one year of collaboration.<\/p>\n\n\n\n<p>\u201cHaving given away more than 2,600 tickets this season, we wanted to finish the season on a high by giving fans one final chance to experience the magic of the UEFA Champions League and prove again why it\u2019s Never Ordinary at bet365,\u201d Reeves added.<\/p>\n\n\n\n<p>Meanwhile, Former UEFA Champions League winner <strong>J\u00falio C\u00e9sar<\/strong> attended the event, helping players, speaking to the media and meeting with fans. C\u00e9sar is a former Inter Milan and Brazil keeper, and won the prestigious competition back in 2009-10.<\/p>\n\n\n\n<p>C\u00e9sar said: \u201cWow, what an incredible event from bet365. A huge congratulations to everyone for putting on such a great celebration of the UEFA Champions League.<\/p>\n\n\n\n<p>\u201cI was lucky enough to play in a final with Internazionale, so giving fans the chance to play the Big Ticket Giveaway and attend the biggest game in club football made me so happy.\u201d<\/p>\n\n\n\n<p>Previous football stars that have represented the bookmaker at these ticket giveaways include the likes of former Arsenal defender <strong>Sol Campbell<\/strong>, who similarly met with fans at Potters Field Park prior to the quarter finals.<\/p>\n\n\n\n<p>bet365 highlighted that fans of both Inter Milan and PSG were amongst the sixteen winners that day, with some attendees travelling as far as Brazil and New York to play.<\/p>\n\n\n\n<p><strong>Champions League over but football focus remains<\/strong><\/p>\n\n\n\n<p>The UEFA Champions League is one of sport\u2019s most prestigious tournaments. Europe\u2019s elite club competition is one of the most-viewed tournaments in the world; with the final generally attracting around 200 million viewers each year \u2013 over four times more than the Super Bowl \u2013 and more than 100 million each game.&nbsp;<\/p>\n\n\n\n<p>However, with the Champions League having now come to an end following <strong>PSG\u2019s 5-0 victory<\/strong>, bet365 now sets its sights on upcoming tournaments, such as this summer\u2019s <strong>Club World Cup.<\/strong><\/p>\n\n\n\n<p>To prepare for this competition in particular, the operator has just formed a partnership with Incentive Games to release <strong>\u2018The Tournament Predictor\u2019 <\/strong>ahead of the first game on 14 June.<\/p>\n\n\n\n<p>A bet365 spokesperson said: \u201cAs the revamped Club World Cup kicks off in June, bet365 are delighted to announce the addition of the free-to-play Tournament Predictor game, in collaboration with Incentive Games, with plenty on offer to new and eligible customers.&nbsp;<\/p>\n\n\n\n<p>\u201cThe latest in our portfolio of engaging free-to-play games, we\u2019re confident that global football fans will enjoy testing their prediction skills against fellow fans.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>bet365 hosted its final Big Ticket Giveaway Game at the UEFA Champions League over the weekend, having now given away a total 2,600 tickets to fans from online and in-person activations. The bookmaker has been an official global partner of Europe\u2019s top tier competition for exactly one year, and represented the Champions league\u2019s first ever [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,5,1,12],"tags":[10234,266,12896,655,148,1393,4801,149,2042,12899,12895,56,656,10005,6355,12897,654],"class_list":["post-9703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-gambling","category-news","category-sport","tag-ben-reeves","tag-bet365","tag-big-ticket-giveaway","tag-champions-league","tag-esports","tag-fans","tag-final","tag-football","tag-inter","tag-julio-cesar","tag-munich-2025","tag-partnership","tag-psg","tag-sports-bets","tag-sports-marketing","tag-ticket-giveaway","tag-uefa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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