{"id":9785,"date":"2025-06-13T12:52:11","date_gmt":"2025-06-13T11:52:11","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9785"},"modified":"2025-06-13T12:52:17","modified_gmt":"2025-06-13T11:52:17","slug":"genius-sports-signs-new-expanded-deal-with-nfl","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/13\/genius-sports-signs-new-expanded-deal-with-nfl\/","title":{"rendered":"Genius Sports Signs New Expanded Deal With NFL"},"content":{"rendered":"\n<p><strong>Genius Sports<\/strong> has scored a major commercial objective by extending and enhancing its exclusive data and wagering partnership with the <strong>NFL<\/strong>, securing a new multi-year deal that will run through to the end of the <strong>2029 season<\/strong>.<\/p>\n\n\n\n<p>The upgraded agreement sees Genius Sports\u2019 position as the league\u2019s sole global distributor of official real-time data, play-by-play statistics, and <strong>Next Gen Stats (NGS)<\/strong>, alongside exclusive betting feeds for sportsbook operators and media groups.<\/p>\n\n\n\n<p>The expanded partnership gives Genius Sports a wider role in the NFL\u2019s media and betting ecosystem -most notably through low-latency streaming rights and full control of digital advertising inventory across global and regulated US betting markets. At the centre of this is <strong>BetVision<\/strong>, Genius\u2019 immersive \u201cwatch and bet\u201d platform, which combines live video with real-time betting functionality.<\/p>\n\n\n\n<p>Under the new deal, Genius will also manage in-game digital advertising across the NFL\u2019s international digital properties and US-regulated sportsbooks. These rights will be activated via Genius\u2019 proprietary <strong>FANHub<\/strong> platform &#8211; an ad-tech engine which blends live data with targeted content to boost fan engagement and brand visibility.<\/p>\n\n\n\n<p>\u201cThis expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem and represents a key milestone in our FANHub rollout,\u201d said <strong>Mark Locke<\/strong>, CEO of Genius Sports.<\/p>\n\n\n\n<p>\u201cWe\u2019re setting a new standard for immersive, data-driven experiences for fans, sportsbooks, broadcasters, and sponsors. Through our advanced technologies, we\u2019re delivering personalisation at scale, supporting the NFL\u2019s continued global growth.\u201d<\/p>\n\n\n\n<p>Genius has held the NFL\u2019s primary data and betting rights since 2021, when it won an exclusive tender to lead the league\u2019s commercial strategy in the evolving international sports betting space.<\/p>\n\n\n\n<p>Since then, it has delivered key innovations, including the launch of BetVision in 2023 and the debut of <strong>EA SPORTS Madden NFL Cast<\/strong> in 2024 &#8211; an interactive broadcast format developed in collaboration with the league and its gaming partners.<\/p>\n\n\n\n<p>The agreement also sees Genius maintain its role as the NFL\u2019s official integrity services provider, monitoring betting patterns and maintaining the integrity of all NFL games and major events. Furthermore, the company\u2019s in-house AI platform, <strong>GeniusIQ<\/strong>, will continue to power advanced solutions in programmatic advertising, data analytics, and fan personalisation.<\/p>\n\n\n\n<p>\u201cAcross data, video, advertising, and integrity services, Genius has proven to be an important strategic partner,\u201d said <strong>Brent Lawton<\/strong>, Vice President of Business Development at the NFL.<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to extend and expand our collaboration as we continue to find new ways to engage NFL fans. Genius\u2019 technology and expertise allow us to offer innovative and engaging products for fans while upholding the integrity of the game.\u201d<\/p>\n\n\n\n<p>The upgraded deal represents a strategic leap for Genius Sports as it looks to scale its FANHub platform across additional top-tier leagues and media platforms, strengthening its global leadership in sports data, technology, and fan engagement.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Sports has scored a major commercial objective by extending and enhancing its exclusive data and wagering partnership with the NFL, securing a new multi-year deal that will run through to the end of the 2029 season. The upgraded agreement sees Genius Sports\u2019 position as the league\u2019s sole global distributor of official real-time data, play-by-play [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,31,12],"tags":[12442,13013,13008,13007,936,10772,1089,13006,942,13005],"class_list":["post-9785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-sponsorship","category-sport","tag-betvision","tag-brent-lawton","tag-ea-sports-madden-nfl-cast","tag-fanhub","tag-genius-sports","tag-geniusiq","tag-mark-locke","tag-next-gen-stats","tag-nfl","tag-ngs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Sports Signs New Expanded Deal With NFL - 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