{"id":9797,"date":"2025-06-16T13:18:45","date_gmt":"2025-06-16T12:18:45","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9797"},"modified":"2025-06-16T13:18:51","modified_gmt":"2025-06-16T12:18:51","slug":"betsson-soft2bet-and-novibet-main-winners-of-the-sbc-awards-europe","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/16\/betsson-soft2bet-and-novibet-main-winners-of-the-sbc-awards-europe\/","title":{"rendered":"Betsson, Soft2Bet and Novibet \u2013 Main Winners of the SBC Awards Europe"},"content":{"rendered":"\n<p><strong>SBC Awards Europe<\/strong> took place on the evening of Thursday, <strong>12th June<\/strong> at the Hilton Malta in Saint Julian\u2019s. The evening brought the industry together to recognise the people and companies driving progress and setting new standards in sports betting and gaming across Europe.<\/p>\n\n\n\n<p>The evening was hosted by globally recognised sports broadcaster and football presenter, Alison Bender, who presented 34 distinct awards honouring the industry\u2019s leading operators, affiliates, and suppliers, in front of an audience of 400 industry stakeholders.&nbsp;<\/p>\n\n\n\n<p><strong>Rasmus Sojmark<\/strong>, Founder and CEO of SBC, said: \u201cWe launched <strong>SBC Summit Malta <\/strong>to better reflect the innovations and achievements shaping Europe\u2019s entire gaming ecosystem. SBC Awards Europe builds on that mission, offering a platform to spotlight the industry\u2019s best across all verticals.<\/p>\n\n\n\n<p>\u201cWhile casino operators and game studios continue to be recognised for their outstanding achievements, the introduction of new categories &#8211; covering key sectors such as sportsbook and payments &#8211; has enabled us to honour the full spectrum of talent driving progress across the industry.\u201d<\/p>\n\n\n\n<p>It was a standout night for <strong>Novibet<\/strong>, which secured two awards: <strong>\u2018Operator Innovation in Gaming\u2019 and \u2018Sportsbook Operator of the Year\u2019<\/strong>. Meanwhile, <strong>Betsson Group<\/strong> was named <strong>\u2018Casino Operator of the Year\u2019<\/strong>, <strong>Betsson Group Affiliates<\/strong> won <strong>\u2018Best Affiliate Program\u2019,<\/strong> and <strong>1xBet<\/strong> took home the <strong>\u2018Marketing Campaign and Sponsorship of the Year\u2019<\/strong> award.&nbsp;<\/p>\n\n\n\n<p>In the <strong>Operator &amp; Supplier<\/strong> categories, <strong>Bragg Gaming <\/strong>was recognised for its commitment to safer gambling with the <strong>\u2018Socially Responsible Initiative of the Year\u2019 <\/strong>award. Additionally, <strong>BGaming<\/strong> picked up the \u2018<strong>Best Exclusive Game Partnership\u2019<\/strong> award, and <strong>Alea<\/strong> took home the prestigious <strong>\u2018Employer of the Year\u2019<\/strong> award.&nbsp;<\/p>\n\n\n\n<p>Exceptional leadership across the industry was recognised through the coveted <strong>\u2018Leader of the Year\u2019<\/strong> award, which was jointly awarded to <strong>Bilyan Balinoff<\/strong> (Co-Founder, <strong>Vegas Legends<\/strong>) and <strong>Jovana Popovic Canaki <\/strong>(CEO, <strong>iGP<\/strong>). The <strong>\u2018Manager of the Year\u2019 <\/strong>accolade was presented to<strong> Pierre Pulis<\/strong> (Head of Marketing, <strong>BETBY<\/strong>).&nbsp;<\/p>\n\n\n\n<p>In the supplier categories, <strong>Soft2Bet<\/strong> walked away with two awards on the night: <strong>\u2018Acquisition &amp; Retention Partner\u2019<\/strong> and<strong> \u2018Industry Innovation of the Year\u2019<\/strong>. <strong>Games Global<\/strong> was named <strong>\u2018Casino Supplier of the Year\u2019<\/strong> while <strong>OpenBet<\/strong> secured the title of <strong>\u2018Sportsbook Supplier of the Year\u2019.&nbsp;<\/strong><\/p>\n\n\n\n<p>Other winners in the supplier categories included <strong>Oddin.gg<\/strong>, which won the <strong>\u2018Live Betting Product\u2019<\/strong> award; <strong>Sportradar<\/strong>, which was awarded <strong>\u2018Sports Data Product\u2019<\/strong>; and <strong>BetConstruct<\/strong>, which was named <strong>\u2018Platform Provider of the Year\u2019.<\/strong><\/p>\n\n\n\n<p>The evening also featured a number of<strong> \u2018Rising Star\u2019<\/strong> categories, highlighting the achievements of emerging European operators and suppliers. In the operator categories, <strong>Casumo Services Limited<\/strong> secured the <strong>\u2018Rising Star in Casino\u2019<\/strong> award, whilst <strong>BETANDYOU<\/strong> was named <strong>\u2018Rising Star in Sports Betting\u2019<\/strong>.<\/p>\n\n\n\n<p>In the supplier categories, <strong>Octoplay<\/strong> was honoured with the<strong> \u2018Rising Star in Casino\u2019 <\/strong>and <strong>BETER<\/strong> won <strong>\u2018Rising Star in Sports Betting\u2019<\/strong>.&nbsp;<\/p>\n\n\n\n<p>In the affiliate categories, <strong>Casino Guru<\/strong> was recognised as<strong> \u2018Casino Affiliate of the Year\u2019,<\/strong> while <strong>Flashscore<\/strong> was awarded <strong>\u2018Sports Affiliate of the Year<\/strong>\u2019.&nbsp;<\/p>\n\n\n\n<p><strong>Mindway AI <\/strong>and <strong>Payhound<\/strong> were celebrated for innovations in payments and compliance, taking home the <strong>\u2018Compliance &amp; KYC Partner of the Year\u2019<\/strong> and <strong>\u2018Payment Solution of the Year<\/strong>\u2019, respectively.&nbsp;<\/p>\n\n\n\n<p>Continuing its predecessor\u2019s commitment to celebrating advancements in gaming, the night also featured a number of<strong> \u2018Game Developer\u2019<\/strong> categories. <strong>Relax Gaming<\/strong> was honoured with the <strong>\u2018Game Aggregator of the Year\u2019<\/strong> award, and <strong>Evoplay<\/strong> took home the <strong>\u2018Game Design &amp; Art Direction\u2019<\/strong> award. Meanwhile, <strong>Omnigame<\/strong> was awarded <strong>\u2018Game Mechanic\/Feature of the Year\u2019<\/strong>, and <strong>Mascot Gaming<\/strong> won<strong> \u2018Game Music \/ Soundtrack<\/strong>\u2019.&nbsp;<\/p>\n\n\n\n<p>The coveted <strong>\u2018Game of the Year\u2019<\/strong> award was claimed by <strong>Relax Gaming <\/strong>for their title <strong>\u2018Ancient Tumble\u2019,<\/strong> in a category newly opened to public voting for the 2025 edition.<\/p>\n\n\n\n<p>Highlighting the outstanding work of European game studios were the \u2018SlotCatalog\u2019 awards. <strong>Pragmatic Play<\/strong> won the <strong>\u2018Game Studio of the Year \u2013 Large\u2019<\/strong>, <strong>Hacksaw Gaming <\/strong>took home the<strong> \u2018Game Studio of the Year \u2013 Medium\u2019 <\/strong>and <strong>Reel Studio <\/strong>was named<strong> \u2018Game Studio of the Year \u2013 Small\u2019.<\/strong> The <strong>\u2018Rookie of the Year\u2019 <\/strong>award went to <strong>Backseat Gaming<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u201cI would like to take the chance to thank our platinum headline sponsor, BetConstruct, along with all our premium and supporting sponsors, whose generous support allowed us to celebrate the industry\u2019s accomplishments in a truly meaningful way,\u201d said Sojmark.<\/p>\n\n\n\n<p>The awards ceremony concluded the final night of <strong>SBC Summit Malta<\/strong>, which saw <strong>6,000 industry stakeholders<\/strong> convene at the InterContinental Hotel, Malta, from June 10-12.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Awards Europe took place on the evening of Thursday, 12th June at the Hilton Malta in Saint Julian\u2019s. The evening brought the industry together to recognise the people and companies driving progress and setting new standards in sports betting and gaming across Europe. The evening was hosted by globally recognised sports broadcaster and football [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,5,1],"tags":[423,72,11155],"class_list":["post-9797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-gambling","category-news","tag-rasmus-sojmark","tag-sbc","tag-sbc-awards-europe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betsson, Soft2Bet and Novibet \u2013 Main Winners of the SBC Awards Europe - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"SBC Awards Europe took place on the evening of Thursday, 12th June at the Hilton Malta in Saint Julian\u2019s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/06\/16\/betsson-soft2bet-and-novibet-main-winners-of-the-sbc-awards-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betsson, Soft2Bet and Novibet \u2013 Main Winners of the SBC Awards Europe - 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