{"id":9831,"date":"2025-06-18T13:01:27","date_gmt":"2025-06-18T12:01:27","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9831"},"modified":"2025-06-18T13:01:32","modified_gmt":"2025-06-18T12:01:32","slug":"betano-partners-with-fifa-again-sponsoring-the-club-world-cup","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/18\/betano-partners-with-fifa-again-sponsoring-the-club-world-cup\/","title":{"rendered":"Betano Partners With FIFA Again \u2014 Sponsoring the Club World Cup"},"content":{"rendered":"\n<p><strong>Betano<\/strong> has become the official partner of the <strong>FIFA Club World Cup 2025 <\/strong>for the South American region.<\/p>\n\n\n\n<p>As the <strong>Kaizen Gaming-<\/strong>owned operator continues to sponsor top-level football competitions, the new deal will look to deliver entertainment initiatives to fans whilst also showcasing its branding during\u00a0DAZN broadcasts.<\/p>\n\n\n\n<p>The tournament kicked off in the United States on June 15 and will run until July 13. It features 32 clubs from six FIFA confederations. Its format follows the structure of previous men&#8217;s world championships, with plans to expand to 48 teams next year.<\/p>\n\n\n\n<p>While still relatively unfamiliar to many casual bettors, its structure and star-studded lineup provide promising foundations for betting companies to connect with audiences. The tournament has also traditionally had a large Latin American audience, fitting neatly with Betano\u2019s plans for growth in the region.<\/p>\n\n\n\n<p><strong>George Daskalakis, <\/strong>CEO and Co-Founder of Kaizen Gaming, stated: \u201cAfter being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again \u2013 this time for the FIFA Club World Cup 2025.\u201d&nbsp;<\/p>\n\n\n\n<p>Betano has a history of working with FIFA. In November 2022 the firm became&nbsp; the first official betting partner of the World Cup. This saw the firm gain a pitch side LED presence, as well as branding on backdrops for interviews featuring European teams.<\/p>\n\n\n\n<p>\u201cIt is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer,\u201d Daskalakis added.&nbsp;<\/p>\n\n\n\n<p>He described this year\u2019s Club World Cup as \u201cparticularly special\u201d as it marks a moment in history as the inaugural edition. Meanwhile, Romy Gai, Chief Business Officer at FIFA, spoke of the company\u2019s excitement to be reunited in partnership with the gambling brand.<\/p>\n\n\n\n<p>\u201cOur shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022, and we are excited to be working with their team to deliver another world-class tournament,\u201d he added.<\/p>\n\n\n\n<p>\u201cOver the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.\u201d<\/p>\n\n\n\n<p><strong>DAZN dives further<\/strong><\/p>\n\n\n\n<p>The news comes as broadcast partner DAZN also announces a new strategic deal with FIFA. The pair are now launching and operating the FIFA+ service which looks to upscale the way football fans access and engage with the sport globally.<\/p>\n\n\n\n<p>The first of its broadcasts will of course be the entirety of the FIFA Club World Cup 2025. The collaboration will also introduce a daily FIFA Club World Cup 2025 show called The Press which includes insights from football personalities, highlights, behind-the-scenes as well as fan reactions.<\/p>\n\n\n\n<p><strong>Pete Oliver,<\/strong> CEO of Growth Markets at DAZN, told Insider Sport: \u201cFrom a sporting perspective, the Club World Cup is the first real opportunity for clubs to claim to be the best team in the world.<\/p>\n\n\n\n<p>\u201cWhen domestic seasons end and, when broadcasters and brands are actively seeking quality inventory, we have a premium global competition, no different from the World Cup or European Championships.&nbsp;<\/p>\n\n\n\n<p>\u201cFor the fans, it\u2019s a month-long global tournament at the end of the domestic season, with the world\u2019s best players competing against each other. What\u2019s not to get excited about?\u201d<\/p>\n\n\n\n<p>Meanwhile, as the Club World Cup global broadcaster, DAZN also holds the duty to inform audiences of the clubs and players in a storytelling format that does not just engage the European fans, but those across all continents.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betano has become the official partner of the FIFA Club World Cup 2025 for the South American region. As the Kaizen Gaming-owned operator continues to sponsor top-level football competitions, the new deal will look to deliver entertainment initiatives to fans whilst also showcasing its branding during\u00a0DAZN broadcasts. The tournament kicked off in the United States [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":9832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,31,12],"tags":[1538,293,884,13059,682,362,149,2020,13062,1360,546,6785,13061,305,166,230],"class_list":["post-9831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-sponsorship","category-sport","tag-betano","tag-bets","tag-bookmakers","tag-club-world-cup-2025","tag-dazn","tag-fifa","tag-football","tag-football-clubs","tag-georgios-daskalakis","tag-kaizen-gaming","tag-latin-america","tag-pete-oliver","tag-romy-gai","tag-sponsorship","tag-tournaments","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betano Partners With FIFA Again \u2014 Sponsoring the Club World Cup - 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