{"id":9876,"date":"2025-06-23T12:09:38","date_gmt":"2025-06-23T11:09:38","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=9876"},"modified":"2025-06-23T12:09:43","modified_gmt":"2025-06-23T11:09:43","slug":"italys-serie-a-to-tender-for-betting-and-sports-statistics-rights","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/06\/23\/italys-serie-a-to-tender-for-betting-and-sports-statistics-rights\/","title":{"rendered":"Italy&#8217;s Serie A to Tender for Betting and Sports Statistics Rights"},"content":{"rendered":"\n<p><strong>Lega Serie A<\/strong> is putting the betting and data rights for Italian football\u2019s three biggest tournaments to tender, presenting a big opportunity for the right bidder.<\/p>\n\n\n\n<p>The Italian football governing body announced that it will issue a Request for Proposal (RFP) for the betting and data rights to the <strong>Serie A Championship, Coppa Italia Frecciarossa, and EA Sports Supercup<\/strong>.<\/p>\n\n\n\n<p>The rights up for grabs cover the <strong>2025\/2026 to 2028\/2029<\/strong> <strong>seasons<\/strong>, totalling four campaigns overall. Interested companies have been asked to respond to the RFP via email, with eight different packages available.<\/p>\n\n\n\n<p><strong>Stats Perform<\/strong> was previously the holder to the 2024\/25-2028\/29 rights, but withdrew from the agreement unexpectedly early this year, promoting legal action by Lega Serie A. based on this, it is unlikely that the firm will put in a bid for the new rights package.<\/p>\n\n\n\n<p>Serie A stands out as one of Europe\u2019s most widely watched, and as a result widely bet on, football leagues. Domestic viewership averages between three million and six million people per weekend via <strong>DAZN<\/strong>, the league\u2019s main broadcast partner.<\/p>\n\n\n\n<p>A factor which may make the league\u2019s betting streaming and data rights more valuable is the league\u2019s growing popularity in the US. The league has cited a 50% increase in live TV viewership in the US during the 2024\/25 season, for example, and <strong>Inter Milan\u2018s<\/strong> success in the 2024\/25 <strong>UEFA Champions League<\/strong> may help to drive engagement even further.<\/p>\n\n\n\n<p>The fact that nearly 17 million Americans have some or total Italian ancestry may have contributed to this. Speaking to <strong>SBC Media<\/strong>\u2019s Insider Sport last year, <strong>Andy Mitchell<\/strong>, CEO and Managing Director of Lega Serie A USA, cited the connection many Americans feel with Italy coupled with the league\u2019s on-pitch appeal as contributing heavily to its stateside growth.<\/p>\n\n\n\n<p>\u201cThe thing that\u2019s really exciting about Serie A is the unpredictability of the league,\u201d he said. \u201cIn some of the other leagues in Europe it\u2019s the same one or two clubs that continue to perform and win every year, in Serie A over the last five seasons we\u2019ve had four different champions.\u201d<\/p>\n\n\n\n<p>This surging US audience may be of interest to the likes of <strong>FanDuel<\/strong>, <strong>DraftKings<\/strong> and <strong>BetMGM<\/strong>. This in turn may present an opportunity to join the dots between Italian football betting data and US demand to the right sportstech firm or data supplier.<\/p>\n\n\n\n<p>As stated above, there are eight total packages on offer. The most all-encompassing is <strong>Package A<\/strong>, an International Sports Betting Package covering streaming, match data and coach data for betting use in all territories outside Italy.<\/p>\n\n\n\n<p>Domestic betting data rights are covered in <strong>Package B<\/strong>. While US demand may be driving much of the growth, Italy remains Serie A\u2019s primary market and is still one of Europe\u2019s largest betting markets \u2014 albeit a difficult one for smaller firms to stand out in, amid challenging regulatory reforms.<\/p>\n\n\n\n<p><strong>Package C<\/strong> covers media data rights, <strong>Package D<\/strong> covers sports betting tracking data and <strong>Package E<\/strong> covers media tracking data. The remaining three are billed as different variants of <strong>package F<\/strong> and are combinations of the above \u2013 F(a) being a combo of A and B, F(b) a combo of A, B and D, and F(c) being C and E.<\/p>\n\n\n\n<p>So who could be in the running for these rights? As stated above, <strong>Stats Perform<\/strong> \u2013 while one of the global leaders in sports data rights as seen by deals like a betting data partnership with the <strong>EFL<\/strong> signed last year \u2013 has already withdrawn from a prior agreement. As such, it is unlikely to reapply four months down the line.<\/p>\n\n\n\n<p>Other contenders are of course <strong>Sportradar<\/strong>, which already maintains a huge sports partner portfolio including<strong> UEFA<\/strong>, <strong>NBA<\/strong>, <strong>ATP Tour,<\/strong> <strong>MLB<\/strong> and <strong>Nascar<\/strong>. Likewise, <strong>Genius<\/strong> <strong>Sports<\/strong> is a dominant player in sports data, holding deals with the <strong>NFL<\/strong> and <strong>FootballDataCo (FDC)<\/strong>, the data rights holder to the <strong>Premier League<\/strong> and EFL.<\/p>\n\n\n\n<p>As with any industry though, sports data is no stranger to challengers and new competitors. <strong>ALT Sports Data <\/strong>broke through earlier this year penning deals with <strong>Formula One<\/strong> and <strong>bet365<\/strong>, while other players in the market include <strong>Statsbomb<\/strong> and <strong>Statscore<\/strong>.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lega Serie A is putting the betting and data rights for Italian football\u2019s three biggest tournaments to tender, presenting a big opportunity for the right bidder. The Italian football governing body announced that it will issue a Request for Proposal (RFP) for the betting and data rights to the Serie A Championship, Coppa Italia Frecciarossa, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[13,1,31,12],"tags":[13121,13118,682,740,13117,317,6810],"class_list":["post-9876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-news","category-sponsorship","category-sport","tag-andy-mitchell","tag-coppa-italia","tag-dazn","tag-italy","tag-lega-serie-a","tag-serie-a","tag-tender"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italy&#039;s Serie A to Tender for Betting and Sports Statistics Rights - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Lega Serie A is putting the betting and data rights for Italian football\u2019s three biggest tournaments to tender, presenting a big opportunity for the right bidder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/06\/23\/italys-serie-a-to-tender-for-betting-and-sports-statistics-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italy&#039;s Serie A to Tender for Betting and Sports Statistics Rights - 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