Better Collective to launch new sports betting section on

Sport1 GmbH and Magic Sports Media GmbH have signed a long-term agreement with Better Collective that includes delivery of content, data, and statistics for a new sports betting section at 

Better Collective will be providing engaging content to educate and empower online bettors and help sport fans navigate in the market of sports betting. 

The partnership will be co-branded with – a Better Collective brand and a part of the media group that will be the providers of all the content for the new sports betting section. 

The partnership agreement is operational from August 2022. 

Jesper Søgaard, CEO and Co-founder of Better Collective said: “SPORT1 is a popular sports platform in Germany and a well-known brand among most Germans. We look forward to getting started and I know that my colleagues at are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November.”

Dr Matthias Kirschenhofer, Board Member of Sport1 Medien AG added: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely new approach to sports betting collaboration! Together, we are tapping into a rapidly growing and economically interesting market. With our new offer and Better Collective’s innovative tools, we will provide sports betting fans with attractive content on our digital platform to increase their betting success rate.”

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