William Hill uses the provider’s powerful odds channel to provide players with markets for games such as Dota2, League of Legends and Counter Strike: Global Offensive

PandaScore, the leading provider of esports and betting data, has entered into a groundbreaking partnership with William Hill to help improve esports betting products and services.

Later, William Hill will also release a Counter Strike: Global Offensive odds product. Based on player and community feedback, the operator will continue to expand its eSports betting products with PandaScore in the coming months.

As part of the deal, William Hill will use PandaScore’s odds for popular video games such as Dota2 and League of Legends.

Pandascore’s goal is to provide operators like William Hill with a one-stop shop for esports betting. The company’s products and services include an in-house AI-powered trading team, a wide range of unique match and pre-match esports betting markets, esports betting tools, player authentication and automated market management.

Dasha Kirilishina, Senior Sales Manager at PandaScore, commented: «We are thrilled to be working with William Hill to help the operator expand and improve its esports betting offering through our cutting-edge odds feed.

Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand. William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience.»

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