Brazilian Stock Car Announces Parimatch as New Sponsor

Following the signing of the largest ever sponsorship deal in the history of Rio de Janeiro-based Botafogo and the backing of Campeonato Paulista, Parimatch, the benchmark in the global betting market, has signed a sponsorship deal with the Stock Car Pro Series, a touring car racing series based in Brazil.

As part of the deal, a Cypriot betting company with Ukrainian heritage will start operations in Brazilian motorsport.

Stock Car Pro and Parimatch have signed a two-year agreement with the latter already offering odds for the 2023 racing tournament.

The 2023 Stock Car Pro Series kicked off on April 2 at the Ayrton Senna International Circuit in Goiania.

Maxim Tsarik, director of Parimatch Brazil, says: «Brazil has a remarkable tradition in world motorsport, and Stock Car has been instrumental in connecting the country’s fans with this sport. 

Personally, I’m a big fan of racing, and I believe this is one of the most promising areas in the world of sports betting. 

Parimatch is pleased to join this high-adrenaline modality to value the high level of athletes who provide us with unforgettable and spectacular scenes on circuits across the country.»

Stock Car was established in 1979 in Latin America and is the largest hub for B2B and B2C relationships and experiences in Brazilian sports, with over 200 brands generating over R$1.5 billion in advertising revenue.

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