Playtech strengthens its position in the poker market in Sweden through cooperation with Svenska Spel

Playtech is strengthening its poker presence in Sweden through a strategic partnership with Svenska Spel Sport & Casino, the region’s leading gambling operator.

Playtech and Svenska Spel Sport & Casino continue to modernize their poker offerings with the introduction of the Playtech poker product and iPoker network this month. The new product offers Svenska Spel players an improved gaming experience, including new features and optimized gameplay on mobile devices. By connecting to the iPoker network, Svenska Spel players have access to an expanded player pool, a wider selection of tournaments and the opportunity to win even bigger prize pools.

Playtech continues to expand its partnership with Svenska Spel to include existing online casino and Live services. This latest step makes Playtech the exclusive poker partner of Svenska Spel.

The ongoing partnership is a significant development in Playtech’s expansion, especially after the company has received a B2B permit for Sweden under new legislation.

Marat Koss, VP of Interactive Gaming at Playtech: We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden. This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration. We are delighted to welcome Svenksa Spel to the iPoker family.

Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino: Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden. This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future.

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