The UFC and bet365 have announced the renewal of their three-year partnership as the Official Sportsbook of the UFC in the UK and Ireland, as well as expanding this partnership across the EU to include Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain and Sweden.
The UFC and bet365 have announced a renewed partnership that includes exciting updates to improve the betting experience. New features include a Bet Builder allowing fans to create bets by combining different markets for the same fight. In addition, IMG ARENA, an official partner of the UFC and a leading provider of sports data and technology, will provide various features to the bet365 app and website. This includes the official UFC data feed and live on-screen UFC fights to ensure the highest quality betting on all UFC events for bet365 customers.
bet365 will also continue to feature a dedicated One on One YouTube channel, where UFC commentator Laura Sanko provides exclusive previews, analysis and demonstrations of MMA moves that fans can enjoy.
The UFC and bet365 have announced a partnership renewal ahead of the upcoming UFC London event on July 22 at the O2 Arena. Bet365 will be featured as sponsor of an event where British fighter Tom Aspinall will return to heavyweight to face Marcin Taybura.
«We are delighted to extend our partnership with UFC for a third consecutive year,» said a spokesperson from bet365. «2023 will be our biggest and most exciting year yet for our customers, with the launch of two new enhancements to our UFC betting experience. From UFC 290: VOLKANOVSKI vs RODRIGUEZ this weekend, our customers will be able to bet on UFC via our market-leading Bet Builder product, and existing customers will also be offered live streaming for UFC events as an in-app feature.»
Nicholas Smith, UFC Vice President of Global Partnerships added, «bet365 have been such a great partner over the years. Not only are they invested in growing the sport of MMA by creating bespoke and educational content, but they share UFC’s vision of innovation and creativity to deliver fans and customers the best experience possible. We look forward to growing and expanding this partnership for years to come.»
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