Serie A Management has published the updated terms for general rights that ensure strict compliance with data dissemination, authorization and exclusivity contracts.
Serie A has developed nine packages available to all stakeholders, and each of them, labeled A-F(c), is a structured set covering a variety of aspects related to media and betting rights at both global and national league levels.
Probably the most important for most of the data providers in the international betting scene, including Sportradar, Genius Sports, IMG and current rights holder Stats Perform, is Package A.
The International Sports Betting Package covers audiovisual rights, match and coach data applicable to all countries and territories including the UK and Germany.
Italy remains a significant betting market in its own right, with the presence of several international and domestic brands such as bwin-branded Entain, Sisal-branded Flutter and PlanetWin-branded SKS365. That is why package B is also of great importance.
Unlike Package A, this package does not include audiovisual rights, but covers match and coach data for the Italian market.
The C-E packages include media data, sports betting tracking data, and media monitoring data, while the three F packages consist of combinations of other packages. F(a) is a combination of packages A and B, F(b) includes packages A, B and D, and F(c) covers packages C and E.
The document also sets out specific requirements and controls regarding how licensed partners may provide/authorize Series A data and content for sublicensing.
In terms of financial obligations, a deposit of 15% of the total license fee must be paid to the league upon the signing of any agreements. This will be followed by three installments of the remaining annual fee: 40% by July 1, 2024, another 40% by November 1, 2024, and the final 30% by March 1, 2025. These dates will be repeated annually for the duration of the contract.
Copyright holders can use sponsorship and advertising opportunities, however, certain restrictions should be complied with. In particular, companies may not use images of Serie A players, officials or management, or the league’s official logo or emblem.
Finally, Serie A license holders are required to provide monthly details on the top 10 markets by gross gaming revenue (GGR), authorized user betting habits both in-game and pre-match, and the league’s market share relative to other national leagues.
The domestic and international betting rights for Series A are currently owned by London-based sports technology company Stats Perform. The company first acquired these rights in 2021 in a three-way deal covering not only the championship, but also the Italian Cup and Super Cup.
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