TonyBet And BetMakers Join Forces To Create An Innovative Racing Product

TonyBet is implementing the BetMakers Embedded Racebook Solution into its betting and gaming platform.

The integrated solution will enhance the horse racing betting experience for customers by enabling fast adoption of the racing vertical, providing expert trading and risk management services, and ensuring a seamless betting process.

Through this integration, TonyBet customers will have access to an extensive selection of fixed and parity betting options, curated racing content and live streaming.

Alex Haig, Product Director and Country Manager (EN markets) of TonyBet, said: «At TonyBet, we strive to provide a quality betting and gaming experience for our customers. 

«Incorporating BetMakers’ Embedded Racebook Solution is a step in enhancing our platform in a really convenient and quick-to-market way while maintaining a high level of quality and a rewarding customer journey. We are very excited to work with BetMakers on developing a truly global racing product.»

In June, BetMakers entered into two new racing contracts, extending its existing partnership with Dabble in Australia and establishing a partnership with Parx Racing in the US.

Over the past weeks, BetMakers has announced a number of new partnerships and continued long-term client relationships that have contributed to excellent trading results in the fourth quarter of fiscal year 2023

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