Sportradar Becomes US Soccer Betting Partner

Sportradar has been selected by the United States Soccer Federation (USSF) as its official betting partner.

As part of a long-term agreement, Sportradar is now the exclusive provider of USSF data and betting information to global and US media companies and betting operators.

Sportradar has the exclusive right to broadcast live AV football matches in the USA in the context of betting. In addition, USSF and Sportradar plan to jointly develop customized data-driven solutions to engage fans.

This deal includes more than 111 matches per year, covering the men’s (USMNT) and women’s (USWNT) national teams, including the SheBelieves Cup and the Lamar Hunt US Open Cup.

In the coming years, the United States is scheduled to host several major global football events involving the USMNT and USWNT national teams, including the 2024 America’s Cup, the 2024 Concacaf W Gold Cup, the 2026 FIFA Men’s World Cup and the 2028 Los Angeles Olympics.

Eric Conrad, Executive Vice President, Strategic Partnerships and Content, Sportradar, commented:

“The profile of soccer globally across both the men’s and women’s game is the highest it’s ever been. At this important moment for the sport, this partnership reflects the shared commitment we have with US Soccer to bring the sport to a larger audience both domestically and on an international level.

“We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology and leadership in the market will position us to effectively monetize these rights with a strong focus on future value creation.”

Ross Moses, Vice President, Business Ventures of US Soccer, noted: “The partnership with Sportradar is massive for US Soccer. The incredible youth and diversity that strengthen the USMNT and USWNT are just as evident in our fan bases, and this is an obvious area – not only gaming but technology broadly – to accelerate the growth of our sport and connect new partners to important growth demographics.

“It’s well recognized that the next four years are an unprecedented opportunity for American soccer, and partnering with an industry leader like Sportradar sets an amazing foundation for US Soccer to protect the integrity of the sport while engaging a competitive and fast-evolving marketplace.”

Sportradar’s agreement with USSF followed the agreement with CONMEBOL.

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