Betsson Group Strengthens Its Position with Online Casino Launch in Serbia

Betsson, one of the leading online gaming operators, is pleased to announce the successful acquisition of a license for the Serbian regulated market. This important step has become a key part of the company’s strategic growth. Now, thanks to this license, Betsson can officially introduce its popular Rizk-branded online casino to the Serbian audience. 

The launch in Serbia is part of Betsson’s geographic expansion and market diversification strategy, which will strengthen the Group’s presence in the regions of Central and Eastern Europe and Central Asia. In the second quarter of 2023, these regions accounted for 43% of the operator’s total revenue.

Andrew Valenzia, Commercial Director for Zecure Gaming, a subsidiary of Betsson, expressed his enthusiasm for the expansion of the brand in Serbia: “Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there. Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia.”

Ronni Hartvig, Chief Commercial Officer in Betsson Group commented: “When I look at the performance of Zecure Gaming over the past years, I am genuinely impressed with the team’s outstanding achievements.”

They have revitalized the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

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